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A RHETORICAL HISTORY OF THE UNITED STATES Social Controversy and Public Address in the 1960s and Early 1970s VOLUME IX A Rhetorical History of the United States Significant Moments in American Public Discourse Volumes I–X Under the General Supervisory Editorship of Martin J. Medhurst Baylor University Editors: Volume I: James R. Andrews, Indiana University Volume II: Stephen E. Lucas, University of Wisconsin, Madison Volume III: Stephen Howard Browne, The Pennsylvania State University Volume IV: David Zarefsky and Michael Leff, Northwestern University Volume V: Martha Solomon Watson and Thomas R. Burkholder, University of Nevada, Las Vegas Volume VI: J. Michael Hogan, The Pennsylvania State University Volume VII: Thomas W. Benson, The Pennsylvania State University Volume VIII: Martin J. Medhurst, Texas A&M University Volume IX: Richard J. Jensen, University of Nevada, Las Vegas Volume X: Robert Hariman, Drake University, and John Louis Lucaites, Indiana University Editorial Board Members: Raymond Camp, North Carolina State University; Karlyn Kohrs Campbell, University of Minnesota; Celeste Michell Condit, University of Georgia ; A. Cheree Carlson, Arizona State University; Bruce E. Gronbeck, University of Iowa; Thomas H. Olbricht, Pepperdine University; Kathryn M. Olson, University of Wisconsin, Milwaukee; Christine Oravec, University of Utah; Michael Osborn, University of Memphis ; Tarla Rai Peterson, Texas A&M University; Ronald F. Reid, University of Massachusetts ; Kathleen J. Turner, Davidson College. Social Controversy and Public Address in the 1960s and Early 1970s Edited by RICHARD J. JENSEN Michigan State University Press East Lansing A RHETORICAL HISTORY OF THE UNITED STATES Significant Moments in American Public Discourse VOLUME IX Copyright © 2017 by Michigan State University i The paper used in this publication meets the minimum requirements of ANSI/NISO Z39.48-1992 (R 1997) (Permanence of Paper). Michigan State University Press East Lansing, Michigan 48823-5245 Printed and bound in the United States of America. 26 25 24 23 22 21 20 19 18 17 1 2 3 4 5 6 7 8 9 10 Library of Congress Cataloging-in-Publication Data Names: Jensen, Richard J. (Richard Jay), 1943– editor of compilation. Title: Social controversy and public address in the 1960s and early 1970s / edited by Richard J. Jensen. Description: East Lansing : Michigan State University Press, [2017] | Series: A rhetorical history of the United States ; volume 9 | Includes bibliographical references and index. Identifiers: LCCN 2016040836| ISBN 9781611862485 (cloth : alkaline paper) | ISBN 9781609175306 (PDF) | ISBN 9781628953008 (ePub) | ISBN 9781628963007 (Mobi/PRC) Subjects: LCSH: Social movements—United States—History—20th century. | Protest movements—United States—History—20th century. | Political activists—United States— Language—History—20th century. | Rhetoric—Political aspects—United States—History— 20th century. | United States—Social conditions—1960–1980. | United States—Politics and government—1961–1963. | United States—Politics and government—1963–1969. | United States—Politics and government—1969–1974. Classification: LCC HN59 .S587 2017 | DDC 303.48/409046—dc23 LC record available at https://lccn.loc.gov/2016040836 Book and cover design by San Serif, Inc. Layout by Charlie Sharp, Sharp Des!gns, East Lansing, Michigan. G Michigan State University Press is a member of the Green Press Initiative and is committed to developing and encouraging ecologically responsible publishing practices. For more information about the Green Press Initiative and the use of recycled paper in book publishing, please visit www.greenpressinitiative.org. Visit Michigan State University Press on the World Wide Web at: www.msupress.msu.edu The following individuals, departments, colleges, and universities provided subvention funds to help offset the initial publication costs of this ten-volume series. Michigan State University Press expresses its sincere thanks to each. A. CRAIG BAIRD DISTINGUISHED PROFESSORSHIP University of Iowa COLLEGE OF ARTS AND SCIENCES Indiana University COLLEGE OF LIBERAL ARTS Texas A&M University DEPARTMENT OF COMMUNICATION Texas A&M University DEPARTMENT OF COMMUNICATION ARTS AND SCIENCES The Pennsylvania State University DEPARTMENT OF COMMUNICATION AND CULTURE Indiana University DEPARTMENT OF COMMUNICATION STUDIES Northwestern University SANFORD I. BERMAN PROFESSORSHIP, DEPARTMENT OF COMMUNICATION STUDIES University of Nevada–Las Vegas SCHOOL OF COMMUNICATION Northwestern University ...


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