restricted access Index
In lieu of an abstract, here is a brief excerpt of the content:

157 Ácoma Pueblo, 7 Akin, Louis, 42 Alamo Hotel, the, 25 Albuquerque Chamber of Commerce, 93 Albuquerque Civic Council, 93 Albuquerque Convention and Visitors Bureau, 94, 95 Albuquerque Morning Journal, 45 Albuquerque Sun Trans: public art and, 94 Albuquerque, NM: Alvarado Hotel and (see Alvarado Hotel); architecture in, 82, 84, 85; art and artists in, 94; as health destination, 17, 92–93; AT&SF and, 83, 85, 90–94; auto travel and, 95; Barnett Building, 85; contemporary , 94–96; curio shops in, 94, 117–19; downtown revitalization, 95; Guadalupe Trail, 80; history of, 79–96; hotels in, 36, 86–88, 121–24; Indian arts and crafts in, 58; International Balloon fiesta and, 96; Koshare Tours and, 90; military and, 81, 92, 96; New Town in, 82, 83, 84, 85, 86, 96; Old Town Plaza in, 80, 82, 85, 94, 95; population figures for, 115; promotion of, 90–94; Railroad Ave., 83; railroads and, 81–82, 86, 96; Route 66 and, 94–95; Santa Fe Trail and, 80–81; trade and, 80–81; University of New Mexico and, 84, 92, 95 Alvarado Hotel, 36, 38, 86, 87, 88, 88–89, 92, 95; curio shops in, 88; design and interior of, 88–89; Santa Fe Railroad and, 86 Apaches: raids by, 8; stereotypes of, 60, 138n.136 Architectural styles: California Mission Style, 36, 40; European, 71–72, 73; Pueblo, 4, 71, 99; Santa Fe, 3–4, 36, 69–75, 99; southwestern revival, 88; Spanish, 4, 70–71, 73; Spanish-Pueblo, 73, 74; Territorial, 71, 73, 99 Armijo, Vicente Ferrer, 81 AT&SF (Atchison, Topeka, and Santa Fe Railway Company), 1; advertising costs of, 30; competition with, 12; construction costs of, 12–14; Fred Harvey Company and (see Fred Harvey Company); Indian Department of, 58, 61; Indian Detours sightseeing company and (see Indian Detours sightseeing company); Lamy spur and, 13; land purchases by, 127n.7; marketing strategies of, 2; New Mexico legislature and, 12; origins of, 3; passenger route of, 11; promotional materials of (see AT&SF promotional materials ); ticket sales and, 23–24 AT&SF marketing of Santa Fe, 15–16, 24–25, 56; as art colony, 40–43; development of tourism and, 1–2, 3–4; lingering effects of, 97–100; Santa Fe fiesta and, 63–69; Southwestern Indian stereotypes and, 24–25, 98; writers and promoters and, 25–31, 132n.69; Zia symbol and, 24–25 AT&SF promotional materials, 2, 3, 54, 98; artists and, 40–43; brochures, 101–5; cost of, 30; Depression and, 15 (see also Depression); for Albuquerque, 90–94; for health seekers, 18–24; Indian and Hispanic cultures Index Page numbers in italics refer to figures. and, 3, 19, 24–25, 29, 56, 61–62; New Mexico Health Resorts, 92–93; Off the Beaten Path in the Great Southwest, 98; Old-New Santa Fe and Roundabout, 26–27, 28–29, 60, 66, 73, 74, 90, 135n.69; postcards, 41–42; Roads to Yesterday, 73–74; Santa Fe and, 3–4; The New Southwest, 92; The Santa Fe Magazine, 29–30, 74; To California Over the Santa Fe Trail, 73, 140n.54; travel posters, 41 Atchison, Topeka, and Santa Fe Railway Museum, 43 Austin, Mary, 25, 27, 144n.11; Starry Adventure, 26; The Land of Journey’s End, 26; The Land of Little Rain, 26 Auto travel: competition with railroad travel by, 44 Baca, Maria, 48 Bandelier, Adolph F., 25, 27, 144n.11; The Delight Makers, 25–26 Barcelo, Gertrudes, 9 Battle of Glorieta Pass, 10 Becknell, William, 128n.16 Bent, Charles, 9 Birdseye, Roger W., 56, 98 Bishop’s Lodge, the, 25; AT&SF and, 19; auto travel and, 44; Harvey Company and, 20; Jack Vollmar and, 20; marketing of, 19–20; the Pulitzers and, 19–20; the Thorpes and, 20 Bradford, Richard, 98 Brady, Rita, 50 C. de Baca, Margarita, 76 Cabeza de Baca, Fabiola, 76 Cabeza de Vaca, 20 California missions, 28 Camino Real de Tierra Adentro, 6–7; raids along, 8; trade and, 8 Canadian Pacific Railroad: tourist destinations and, 1 Casas Grandes peoples, 6 Cassidy, Gerald, 41–42, 43 Castañeda Hotel, 36 Chase, C. M., 82 Chihuahua Trail, 6–7 Chimayó, NM, 61–62; church of, 71; Ortega weavers and, 62, 139n.152; rugs and blankets of, 61; weavers of, 62, 139n.152 City Different, the, 97, 100 Claire Hotel, The, 18, 25 Clarkson, Major R. Hunter: Indian Detours and, 44–45 Climotherapy, 20–21 Cline, Mary Kay, 95 Clough, Frank, 58 Colorado: railways and, 11–12; Trinidad, 12 Colter, Mary, 134n.23; Alvarado Hotel and, 88–89; Harvey Houses and, 38...


pdf