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Folklore Rules Folklore Rules A Fun, Quick, and Useful Introduction to the Field of Academic Folklore Studies Lynne S. McNeill Utah State University Press Logan © 2013 by University Press of Colorado Published by Utah State University Press An imprint of University Press of Colorado 5589 Arapahoe Avenue, Suite 206C Boulder, Colorado 80303 All rights reserved Printed in the United States of America The University Press of Colorado is a proud member of the Association of American University Presses. The University Press of Colorado is a cooperative publishing enterprise supported, in part, by Adams State University, Colorado State University, Fort Lewis College, Metropolitan State University of Denver, Regis University, University of Colorado, University of Northern Colorado, Utah State University, and Western State Colorado University. ∞ This paper meets the requirements of the ANSI/NISO Z39.48-1992 (Permanence of Paper). Figure 4.1, “Omikuji,” is courtesy of Alex Anderson ( Figures 4.2–4.7 are based on Allie Brosh’s Hyperbole and a Half. Library of Congress Cataloging-in-Publication Data McNeill, Lynne S. Folklore rules / Lynne S. McNeill. pages cm ISBN 978-0-87421-905-0 (hardback) — ISBN 978-0-87421-906-7 (e-book) 1. Folklore—Study and teaching. I. Title. GR45.M36 2013 398.2071—dc23 2013019566 Cover illustrations, clockwise from top: Alex Anderson (, “Omikuji ”; Van E. Porter, “Zonnie ‘Grandma’ Johnson and Barre Toelken”; © Allie Brosh (; Zander Westendarp, “Guanajuato 2013.” For Barre Toelken ...


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