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Borderlands Music, U.S. Politics, and Transnational Marketing
A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes—along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event, replete with celebrity performers and product giveaways, which can be recorded and broadcast on TV or radio to vastly increase the reach of the political—and the commercial—messages. This book explores the growing convergence of politics, transnational marketing, and borderlands music in the South Texas pachanga. Anthropologist Margaret Dorsey has observed some one hundred pachangas and interviewed promoters, politicians, artists, and local people. She investigates how candidates and corporations market their products to Hispanic consumers, as well as how the use of traditional music for marketing is altering traditional forms such as the corrido. Her multifaceted study also shows clearly that the lines of influence run both ways-while corporate culture is transforming the traditions of the border, Tejano voters/consumers only respond to marketing appeals (whether for politicians or products) that resonate with their values and the realities of their lives. Far from being an example of how transnational marketing homogenizes culture, the pachanga demonstrates that local cultures can exert an equally strong influence on multinational corporations.
World War II in the Central Pacific
Pacific Blitzkrieg closely examines the planning, preparation, and execution of ground operations for five major invasions in the Central Pacific (Guadalcanal, Tarawa, the Marshalls, Saipan, and Okinawa). The commanders on the ground had to integrate the U.S. Army and Marine Corps into a single striking force, something that would have been difficult in peacetime, but in the midst of a great global war, it was a monumental task. Yet, ultimate success in the Pacific rested on this crucial, if somewhat strained, partnership and its accomplishments. Despite the thousands of works covering almost every aspect of World War II in the Pacific, until now no one has examined the detailed mechanics behind this transformation at the corps and division level. Sharon Tosi Lacey makes extensive use of previously untapped primary research material to re-examine the development of joint ground operations, the rapid transformation of tactics and equipment, and the evolution of command relationships between army and marine leadership. This joint venture was the result of difficult and patient work by commanders and evolving staffs who acted upon the lessons of each engagement with remarkable speed. For every brilliant strategic and operational decision of the war, there were thousands of minute actions and adaptations that made such brilliance possible. Lacey examines the Smith vs. Smith controversy during the Saipan invasion using newly discovered primary source material. Saipan was not the first time General “Howlin’ Mad” Smith had created friction. Lacey reveals how Smith’s blatant partisanship and inability to get along with others nearly brought the American march across the Pacific to a halt. Pacific Blitzkrieg explores the combat in each invasion to show how the battles were planned, how raw recruits were turned into efficient combat forces, how battle doctrine was created on the fly, and how every service remade itself as new and more deadly weapons continuously changed the character of the war. This book will be a must read for anyone who wants to get behind-the-scenes story of the victory.
Larry and Guyo Tajiri and Japanese American Journalism in the World War II Era
Offering a window into a critical era in Japanese American life, Pacific Citizens collects key writings of Larry S. Tajiri, a multitalented journalist, essayist, and popular culture maven. He and his wife, Guyo, who worked by his side, became leading figures in Nisei political life as the central purveyors of news for and about Japanese Americans during World War II. Through his editorship of the newspaper the Pacific Citizen as well as in articles and columns in outside media, Larry Tajiri became the Japanese American community's most visible spokesperson, articulating a broad vision of Nisei identity to a varied audience.
Vol. 49 (2014) through current issue
Pacific Coast Philology is the official journal of the Pacific Ancient and Modern Language Association, a regional branch of the Modern Language Association. The journal publishes peer reviewed essays of interest to scholars in the classical and modern languages, literatures, and cultures. PCP normally contains articles and book reviews, as well as the presidential address, forum, and plenary speech from the preceding year's conference.
The Making of the U.S.-Canadian Borderlands
In the late nineteenth century the borderlands between the United States, the British Empire in Canada, and the Asia-Pacific Rim emerged as a crossroads of the Pacific world. In Pacific Connections, Kornel Chang tells the dramatic stories of the laborers, merchants, smugglers, and activists who crossed these borders into the twentieth century, and the American and British empire-builders who countered them by hardening racial and national lines. But even as settler societies attempted to control the processes of imperial integration, their project fractured under its contradictions. Migrant workers and radical activists pursued a transnational politics through the very networks that made empire possible. Charting the U.S.-Canadian borderlands from above and below, Pacific Connections reveals the messiness of imperial formation and the struggles it spawned from multiple locations and through different actors across the Pacific world.
Californian Gold, Chinese Migration, and the Making of Hong Kong
During the nineteenth century tens of thousands of Chinese men and women crossed the Pacific to work, trade, and settle in California. Drawn by the gold rush, they took with them skills and goods and a view of the world which, though still Chinese, was transformed by their long journeys back and forth. They in turn transformed Hong Kong, their main point of embarkation, from a struggling infant colony into a prosperous international port and the cultural center of a far-ranging Chinese diaspora.
Negotiating Place and Identity in a New Homeland
With a history now stretching back four decades, Pacific festivals of Aotearoa assert a multicultural identity of New Zealand and situate the country squarely within a sea of islands. In this volume Jared Mackley-Crump gives a provocative look at the changing demographics and cultural landscape of a place frequently viewed through a bicultural lens, Pakeha and Maori.
Taking the post–World War II migrations of Pacific peoples to New Zealand as its starting point, the story begins in 1972 with the inaugural Polynesian Festival, an event that was primarily designed as a Māori festival, now known as Te Matatini, the largest Māori performing arts event in the world. Two major moments of festivalization are considered: the birth of Polyfest in 1976, and the inaugural Pasifika Festival of 1993. Both began in Auckland, the home of the largest Pacific communities in New Zealand, and both have spawned a series of events that follow these models they successfully established. While Polyfests focus primarily on the transmission of performance traditions from culture bearers to the young, largely New Zealand-born generations, Pasifika festivals are highly public community events, in which diverse displays of material culture are offered up for consumption by both cultural tourists and Pacific communities alike. Both models have experienced a significant period of growth since 1993, and here, the author presents a thought-provoking and wide-ranging analysis to explain the phenomenon that has been called a “Pacific renaissance.”
Written from an ethnomusicological perspective The Pacific Festivals of Aotearoa New Zealand incorporates lively first-person observations as well as interviews with festival organizers, performers, and other important historical figures. The second half of the book delves into the festival space, uncovering new meanings about the function and role of music performance and public festivity. The author skillfully challenges accounts that label festivals as inauthentic recreations of culture for tourist audiences and gives both observers and participants an uplifting new approach to understand these events as meaningful and symbolic extensions of the ways diasporic Pacific communities operate in New Zealand.
Environment and Society, Revised Edition
The Pacific is the last major world region to be discovered by humans. Although small in total land area, its numerous islands and archipelagoes with their startlingly diverse habitats and biotas, extend across a third of the globe. This revised edition of a popular text explores the diverse landforms, climates, and ecosystems of the Pacific island region. Multiple chapters, written by leading specialists, cover the environment, history, culture, population, and economy. The work includes new or completely revised chapters on gender, music, logging, development, education, urbanization, health, ocean resources, and tourism. Throughout two key issues are addressed: the exceptional environmental challenges and the demographic/economic/political challenges facing the region. Although modern technology and media and waves of continental tourists are fast eroding island cultures, the continuing resilience of Pacific island populations is apparent.
This is the only contemporary text on the Pacific Islands that covers both environment and sociocultural issues and will thus be indispensable for any serious student of the region. Unlike other reviews, it treats the entirety of Oceania (with the exception of Australia) and is well illustrated with numerous photos and maps, including a regional atlas.
In this rich and engaging history, Tami Parr shows how regional cheesemaking found its way back to the farm. It’s a lively story that begins with the first fur traders in the Pacific Northwest and ends with modern-day small farmers in Oregon, Washington, and Idaho.
For years, farmers in the Pacific Northwest made and sold cheese to support themselves, but over time the craft of cheesemaking became a profitable industry and production was consolidated into larger companies and cooperatives. Eventually, few individual cheesemakers were left in the region. In the late sixties and early seventies, influenced by the counterculture and back-to-the-land movements, the number of small farms and cheesemakers began to grow, initiating an artisan cheese renaissance that continues today.
Along with documenting the history of cheese in the region, Parr reveals some of the Pacific Northwest’s untold cheese stories: the fresh cheese made on the Oregon Trail, the region’s thriving blue cheese and regional swiss cheese makers, and the rise of goat’s milk and goat’s milk cheese (not the modern phenomenon many assume it to be).
An Anthology of Surf Writing
A thousand years after Hawaiians first paddled long wooden boards into the ocean, modern surfers have continued this practice, which has recently been transformed into a global industry. Pacific Passages brings together four centuries of writing about surfing, the most comprehensive collection of Polynesian and Western perspectives on the history and culture of a sport currently enjoyed by millions of people around the world. The stories begin with Hawaiian legends and chants and are followed by the journals of explorers; the travel narratives of missionaries and luminaries such as Herman Melville, Mark Twain, and Jack London; and the contemporary observations of Tom Wolfe, William Finnegan, Susan Orlean, and Bob Shacochis.
Readers follow the historical transformation of surfing’s image through the centuries: from Polynesian myths of love to Western accounts of horror and exoticism in the eighteenth and nineteenth centuries, to modern representations of surfing as a character-building activity in pre-World-War II California and the quintessential expression of disaffected youth. They explore the sport’s most recent trends by writers and cultural critics, whose insights into technology, competition, gender, heritage, and globalism reveal how surfing impacts some of today’s most pressing social concerns.
Aided by informative introductions, the writings in Pacific Passages provide insight into the values and ideals of Polynesian and Western cultures, revealing how each has altered and been altered by surfing—and how the sport itself has shown an amazing ability throughout the centuries to survive, adapt, and prosper.