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Des campagnes de communication réussies Cover

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Des campagnes de communication réussies

43 études de cas primés

Quels sont réellement les ressorts des campagnes de communication? Comment les institutions et les entreprises traitent-elles leur image? De la communication de crise au lobbying, en passant par la communication environnementale, les campagnes de souscription, les commandites ou encore l'organisation d'événements majeurs à des fins de relations publiques, l'auteure présente 43 campagnes de communication primées. Elle décortique ensuite les pratiques, étudie les intentions, analyse les tendances et clarifie les types de relations qui existent entre les organisations et leurs publics.

Des campagnes de communication réussies, Tome 2 Cover

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Des campagnes de communication réussies, Tome 2

42 études de cas primés

Ce deuxième tome du livre Des campagnes de communication réussies arrive ainsi à point nommé. Passant au crible des théories des relations publiques des campagnes canadiennes de 2003 à 2007, il veut inspirer les praticiens dans la résolution de problèmes et aider les étudiants à concrétiser des notions théoriques. Chaque campagne est décrite, puis analysée en fonction des publics visés, du type de relation, des choix de réseaux, du modèle de communication, des contextes modifiés par les campagnes et de l’utilisation du storytelling. De la gestion des enjeux à la communication de crise, en passant par les campagnes de santé publique, l’organisation d’événements et les campagnes de lancement de produits, l’ouvrage pose un regard à la fois pragmatique et critique sur la pratique récente de la communication organisationnelle.

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Developing a Dream Destination

James Mak

Developing a Dream Destination is an interpretive history of tourism and tourism policy development in Hawai‘i from the 1960s to the twenty-first century. Part 1 looks at the many changes in tourism since statehood (1959) and tourism’s imprint on Hawai‘i. Part 2 reviews the development of public policy toward tourism, beginning with a story of the planning process that started around 1970—a full decade before the first comprehensive State Tourism Plan was crafted and implemented. It also examines state government policies and actions taken relative to the taxation of tourism, tourism promotion, convention center development and financing, the environment, Honolulu County’s efforts to improve Waikiki, and how the Neighbor Islands have coped with explosive tourism growth. Along the way, author James Mak offers interpretations of what has worked, what has not, and why. He concludes with a chapter on the lessons learned while developing a dream destination over the past half century.

Disparition ou réorganisation du travail ? Cover

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Disparition ou réorganisation du travail ?

Les technologies de l'information et des communications se développent à un rythme exponentiel depuis quelques années. Ces progrès exercent un effet de plus en plus significatif sur la nature même du travail. Désormais, travailler signifie récolter, analyser, exploiter ou enrichir des connaissances et les réinjecter dans un réseau restreint ou planétaire. Les exposés que renferme ce livre tentent de délimiter cette problématique complexe à partir de points de vue variés. Le livre évoque des changements et des bouleversements, perceptibles ou potentiels, dans nos façons de percevoir les choses, de les analyser et d'agir. L'exposé du philosophe français Michel Serres revêt la forme d'une analyse attentive de l'évolution de ce qu'il appelle les «supports» de la pensée. Cette conférence est présentée intégralement sur un cédérom joint à l'ouvrage.

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Documenting Desegregation

Racial and Gender Segregation in Private Sector Employment Since the Civil Rights Act

Documenting Desegregation: Racial and Gender Segregation in Private Sector Employment Since the Civil Rights Act

Enacted nearly 50 years ago, the Civil Rights Act codified a new vision for American society by formally ending segregation and banning race and gender discrimination in the workplace. But how much change did the legislation actually produce? As employers responded to the law, did new and more subtle forms of inequality emerge in the workplace? In an insightful analysis that combines history with a rigorous empirical analysis of newly available data, Equal Opportunity at Work? offers the most comprehensive account to date of what has happened to equal opportunity in America—and what more needs to be done in order to achieve a truly integrated workforce. Weaving strands of history, cognitive psychology, and demography, Equal Opportunity at Work? provides a compelling exploration of the ways legislation can affect employer behavior and produce change. Authors Kevin Stainback and Donald Tomaskovic-Devey use a remarkable historical record—data from more than six million workplaces collected by the U.S. Equal Employment Opportunity Commission (EEOC) since 1966—to present a sobering portrait of race and gender in the American workplace. Progress has been decidedly uneven: black men, black women, and white women have prospered in firms that rely on educational credentials when hiring, though white women have advanced more quickly. And white men have hardly fallen behind—they now hold more managerial positions than they did in 1964. The authors argue that the Civil Rights Act’s equal opportunity clauses have been most effective when accompanied by social movements demanding changes. EEOC data show that African-American men made rapid gains in the 1960s, at the height of the civil rights movement. Similarly, white women gained access to more professional and managerial jobs in the 1970s as regulators and policymakers began to enact and enforce gender discrimination laws. By the 1980s, however, racial desegregation had stalled, reflecting the dimmed status of the civil rights agenda. Race and gender employment segregation remain high today, and alarmingly, many firms, particularly in high-wage industries, seem to be moving in the wrong direction and have shown signs of resegregating since the 1980s. To counter this worrying trend, the authors propose new methods to increase diversity by changing industry norms, holding human resources managers to account, and exerting renewed government pressure on large corporations to make equal employment opportunity a national priority. At a time of high unemployment and rising inequality, Equal Opportunity at Work? provides an incisive reexamination of America’s tortured pursuit of equal employment opportunity. This important new book will be an indispensable guide for those seeking to understand where America stands in fulfilling its promise of a workplace free from discrimination.

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Doing Business with Japan

Successful Strategies for Intercultural Communication

Kazuo Nishiyama

In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained "uniquely" Japanese. For this reason, the uninformed Westerner doing business there will find it difficult and even frustrating to work with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan, ranging from initiating and maintaining business contacts, effective interpersonal communication, decision-making styles, negotiation tactics, presentational speaking, working of Japanese multinational companies, and living and working in Japan. Businesspeople, academics, non-academics, students, and others who are interested in learning how to communicate effectively and successfully with Japanese in international business contexts will benefit from the author's sound recommendations and advice.

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The Doom Loop in the Financial Sector

And Other Black Holes of Risk

William Leiss

In the past two years, the world has experienced how unsound economic practices can disrupt global economic and social order. Today’s volatile global financial situation highlights the importance of managing risk and the consequences of poor decision making. The Doom Loop in the Financial Sector reveals an underlying paradox of risk management: the better we become at assessing risks, the more we feel comfortable taking them. Using the current financial crisis as a case study, renowned risk expert William Leiss engages with the new concept of “black hole risk” — risk so great that estimating the potential downsides is impossible. His risk-centred analysis of the lead-up to the crisis reveals the practices that brought it about and how it became common practice to use limited risk assessments as a justification to gamble huge sums of money on unsound economic policies. In order to limit future catastrophes, Leiss recommends international cooperation to manage black hole risks. He believes that, failing this, humanity could be susceptible to a dangerous nexus of global disasters that would threaten human civilization as we know it.

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Dr Maung Maung

Gentleman, Scholar, Patriot

Robert H Taylor

Dr Maung Maung (1925-94) was a man of many parts: scholar, soldier, nationalist, internationalist, parliamentarian, and public servant. His life spanned seven decades of political, economic and social turbulence in the country he loved and served, Myanmar. A pioneer amongst post-colonial journalists in Southeast Asia, he was equally at home in the libraries and seminars of universities in the United States, Europe and Australia during the Cold War. As a jurist, Dr Maung Maung knew the law must remain relevant to changing societal requirements. As an author, he wrote weighty scholarly tomes and light-hearted accounts spiced with his wry observations on human foibles. He was a keen observer of human strengths and weaknesses. A loyal friend, he never maligned his critics or denied their merits. As a man of affairs, he was capable of understanding the weaknesses of the institutions that he served and that ultimately failed to live up to their ideals. This book collects together a number of his now obscure but important historical and journalistic essays with a full bibliography of his works.

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Dérive de l’espace public à l’ère du divertissement

Edited by Charles Perraton

Assistons-nous et participons-nous à l'invention d'une nouvelle forme de «vivre ensemble»? Sommes-nous en train de perdre ce qu'il nous reste de conscience politique? Pour répondre à ces questions, les auteurs explorent différentes perspectives, de façon à nourrir une réflexion générale et un débat sur notre actualité. Les textes réunis pour cette occasion parlent des possibilités qu'ouvre à la pensée la question de l'espace public à l'ère du divertissement.

Droit du tourisme au Québec, 3e édition Cover

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Droit du tourisme au Québec, 3e édition

Dans cet ouvrage axé sur le droit en vigueur au Québec, l’auteur présente les fondements de l’intervention législative et réglementaire dans le secteur du tourisme et analyse les principales règles de droit qui visent à protéger le consommateur dans le cadre d’une activité touristique. Il établit quelques comparaisons avec des lois d’autres provinces ou d’autres pays et traite des efforts entrepris à l’échelle internationale pour régir les comportements touristiques dans leur ensemble. Une place centrale est accordée à la question de la responsabilité des fournisseurs de services au consommateur. L’auteur énonce et explique aussi les lois protégeant le milieu d’accueil, notamment aux plans environnemental et culturel. Cette troisième édition veut rendre compte des changements importants à la législation et à la réglementation concernant, entre autres, les établissements d’hébergement touristique et les agents de voyages au Québec. On y présente aussi une mise à jour de la jurisprudence, particulièrement en ce qui a trait à la responsabilité des prestataires de services touristiques.

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