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Comme on fait son lead, on écrit Cover

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Comme on fait son lead, on écrit

L'auteur présente les principales caractéristiques d'un bon lead et en décrit les différents types. En comparant les dépêches de plusieurs agences, en fournissant une multitude d'exemples, il guide le lecteur vers la rédaction d'un lead efficace. Près de 100 exercices permettront de vérifier les nouvelles aptitudes de ceux qu'un résumé pertinent intéresse.

Comment comprendre l'actualité Cover

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Comment comprendre l'actualité

Communication et mise en scène

Ce livre explore le mécanisme de construction du réel sur les différentes scènes de la vie : de l'imaginaire national aux légendes contemporaines; de la vie institutionnelle à la scène politique et médiatique; de la vie quotidienne à la pensée savante. Les ressorts de l'imaginaire se révèlent souvent identiques; les gens dans leur vie quotidienne, les dirigeants sur la scène du pouvoir, les journalistes sur la scène médiatique et les savants dans leurs pratiques institutionnelles recourent sans cesse aux symboles et aux mythes, au rituel et au cérémonial.

The Commercialization of News in the Nineteenth Century Cover

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The Commercialization of News in the Nineteenth Century

Gerald J. Baldasty

     The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century.  Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift.
     Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues.  Newspapers started out as highly partisan adjuncts of political parties.  As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women.  The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics.
     Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period.  He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.

Common Thread Cover

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Common Thread

Labor, Politics, and Capital Mobility in the Textile Industry

Beth English

With important ramifications for studies relating to industrialization and the impact of globalization, A Common Thread examines the relocation of the New England textile industry to the piedmont South between 1880 and 1959. Through the example of the Massachusetts-based Dwight Manufacturing Company, the book provides an informative historic reference point to current debates about the continuous relocation of capital to low-wage, largely unregulated labor markets worldwide.

In 1896, to confront the effects of increasing state regulations, labor militancy, and competition from southern mills, the Dwight Company became one of the first New England cotton textile companies to open a subsidiary mill in the South. Dwight closed its Massachusetts operations completely in 1927, but its southern subsidiary lasted three more decades. In 1959, the branch factory Dwight had opened in Alabama became one of the first textile mills in the South to close in the face of post-World War II foreign competition.

Beth English explains why and how New England cotton manufacturing companies pursued relocation to the South as a key strategy for economic survival, why and how southern states attracted northern textile capital, and how textile mill owners, labor unions, the state, manufacturers' associations, and reform groups shaped the ongoing movement of cotton-mill money, machinery, and jobs. A Common Thread is a case study that helps provide clues and predictors about the processes of attracting and moving industrial capital to developing economies throughout the world.

Common Value Auctions and the Winner's Curse Cover

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Common Value Auctions and the Winner's Curse

John H. Kagel

Few forms of market exchange intrigue economists as do auctions, whose theoretical and practical implications are enormous. John Kagel and Dan Levin, complementing their own distinguished research with papers written with other specialists, provide a new focus on common value auctions and the "winner's curse." In such auctions the value of each item is about the same to all bidders, but different bidders have different information about the underlying value. Virtually all auctions have a common value element; among the burgeoning modern-day examples are those organized by Internet companies such as eBay. Winners end up cursing when they realize that they won because their estimates were overly optimistic, which led them to bid too much and lose money as a result.

The authors first unveil a fresh survey of experimental data on the winner's curse. Melding theory with the econometric analysis of field data, they assess the design of government auctions, such as the spectrum rights (air wave) auctions that continue to be conducted around the world. The remaining chapters gauge the impact on sellers' revenue of the type of auction used and of inside information, show how bidders learn to avoid the winner's curse, and present comparisons of sophisticated bidders with college sophomores, the usual guinea pigs used in laboratory experiments. Appendixes refine theoretical arguments and, in some cases, present entirely new data. This book is an invaluable, impeccably up-to-date resource on how auctions work--and how to make them work.

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto Cover

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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm’s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

Communication et grands projets Cover

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Communication et grands projets

Les nouveaux défis

Edited by Valérie Lehmann

La communication devrait toujours aller de pair avec les grands projets, ceux-ci requérant la participation de multiples acteurs. Ce livre rend compte des défis qu’il faut relever en la matière, en présentant notamment des démarches de cocréation de projets, des méthodes participatives et des outils de partage des connaissances.

Communication Cover

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Horizons de pratiques et de recherche

Edited by Johanne Saint-Charles

En retraçant les fondements de l'étude des phénomènes de communication, les auteurs étudient les aspects humains et interpersonnels de la communication et examinent les divers phénomènes liés à la mise en forme de l'information pour la diffusion (relations publiques, journalisme, téléréalité). Ils décrivent certains aspects de la communication liés aux technologies de l'information et plongent ensuite dans l'univers des communautés virtuelles, puis dans celui des jeux électroniques et de la synthèse d'images.

Communication internationale et communication interculturelle Cover

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Communication internationale et communication interculturelle

Regards épistémologiques et espaces de pratique

Edited by Christian Agbobli

Ce livre est le fruit d’une réflexion mûrie, ayant présidé à la création du Groupe d’études et de recherches axées sur la communication internationale et interculturelle (GERACII). Nous y trouvons des préoccupations d’ordre épistémologique, méthodologique et pratique.Quels sont les liens entre la communication internationale et interculturelle? Quels sont les éléments qui les distinguent? Quels sont les angles de recherche qui permettent de les aborder? Et quels sont les objets concrets qui les illustrent le mieux?Ainsi, les différentes contributions tentent d’apporter quelques éléments de réponse, quelques éclairages, à ces questions, tout en se sachant incapables de résoudre, une fois pour toutes, les ambiguïtés qui entourent ces mêmes questions.Dans cet esprit, le livre s’adresse aussi bien aux chercheurs et aux étudiants qui ont déjà une idée claire sur ces deux champs communicationnels qu’à celles et ceux qui souhaitent en savoir davantage.

Communications en temps de crise Cover

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Communications en temps de crise

Edited by Danielle Maisonneuve

La tempête de verglas de janvier 1998 a privé trois millions de personnes d'électricité au cour de l'hiver. Les autorités civiles et les organisations ont dû trouver des réponses aux besoins urgents des citoyens. Pour relancer le débat, approfondir certaines thématiques et dresser le bilan des retombées de cette situation d'urgence, des professionnels des communications et des universitaires ont joint leurs efforts pour organiser un colloque sur les communications en temps de crise. Voilà donc une contribution sociale hors du commun destinée à l'ensemble de la collectivité.

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