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RIT Press

Website: http://carypress.rit.edu/


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Personalization Cover

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Personalization

Data-Driven Print and Internet Communications

This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.

Superheroes in Crisis Cover

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Superheroes in Crisis

Adjusting to Social Change in the 1960s and 1970s

by Jeffrey K. Johnson

As the founding fathers of the superhero comic books, Superman and Batman have defined a genre of American mythology from the mid-twentieth century to the present. The author describes how the Man of Steel and the Dark Knight dealt with their midlife crises brought on by the cultural and social changes of the 1960s and 1970s. Johnson describes how the superheroes’ problems and adaptations mirror much of American societal changes during that time. RIT Press is pleased to announce Superheroes in Crisis as the second book published in its Comics Studies Monograph Series. The series editor is Dr. Gary Hoppenstand, Professor of English at Michigan State University.

Teaching Photography Cover

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Teaching Photography

Notes Assembled

Philip Perkis, the accomplished photographer and educator, now presents the second edition of Teaching Photography, Notes Assembled—the slim, unassuming book that has been an unexpected hit in photography circles. This expanded edition features an additional chapter and is co-published by OB Press and RIT Cary Graphic Arts Press, both affiliated with Rochester Institute of Technology. RIT offers one of the nation’s oldest and most-respected degree programs in photographic arts and sciences. In Teaching Photography…, Perkis draws from four decades of teaching experience at such institutions as Pratt Institute, and Cooper Union, as well as School of Visual Arts in New York. He has distilled his knowledge into this volume of thoughts on visual perception, successful photo lesson exercises, and practical teaching advice for photography instructors. Perkis expresses his acute observations as a means of provoking discussion and inspiring the younger generation of photography students and educators. Carefully typeset with ample margins and devoid of photographic images, the reader is encouraged to exercise the mind’s capacity to visualize—a vital tool for the art of making photographs.

Telecommunications History & Policy into the 21st Century Cover

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Telecommunications History & Policy into the 21st Century

Telecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate. This book provides a valuable examination of the evolution and complexity of the telecommunications industry, not only from its technological advances, but through actual business case studies and analysis of the four components of industry change: technology, regulatory and legal policy, market forces and security. Each chapter provides a brief summary of key concepts and a list of study questions to invoke discussion and review. While the events of the past have been significant and important, the best is yet to come!

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