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Magazine Advertising and the World War II Home Front
Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make leftovers tasty, make shoes last, and keep a car in good working order. Ads also encouraged Victory Gardens, scrap collecting, giving blood, and (most important) buying War Bonds.
In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort.
Creating and Maintaining Healthy Arts Organizations
Practical advice (supported by extensive case studies) for fixing troubled arts organizations Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare’s time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap—raising ticket prices or cutting artistic or marketing expenses—don’t work. What, then, does it take to create and maintain a healthy arts organization? Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London’s Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving. The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book.
The first full-scale history of the creation, growth, and ultimate decline of the dominant twentieth-century model for American Jewish education Samson Benderly inaugurated the first Bureau of Jewish Education in 1910 amid a hodgepodge of congregational schools, khayders, community Talmud Torahs, and private tutors. Drawing on the theories of Johann Pestalozzi, Herbert Spencer, and John Dewey, and deriving inspiration from cultural Zionism, Benderly sought to modernize Jewish education by professionalizing the field, creating an immigrant-based, progressive supplementary school model, and spreading the mantra of community responsibility for Jewish education. With philanthropist Jacob Schiff and influential laymen financing his plans, Benderly realized that his best hope for transforming the educational landscape nationwide was to train a younger generation of teachers, principals, and bureau leaders. These young men became known collectively as the “Benderly Boys,” who, from the 1920s to the 1970s, were the dominant force in Jewish education—both formal and informal—in the United States.
Magician, Mystic, and Leader
Now available in English, a provocative new biography of the founder of Hasidism Founded in Eastern Europe in the eighteenth century, the Hasidic movement and its religious thinking have dramatically transformed modern Judaism. The figure of the Ba’al Shem Tov (known in acronym form as the BeSHT)—the purported founder of the Hasidic movement—has fascinated scholars, Jewish philosophers, and laypeople interested in popular Jewish mysticism in general and the contemporary Hasidic movement in all its variety. In this volume, Etkes enters a rich and heated debate over the origins of the movement, as well as the historicity of its mythic founder, Rabbi Israel Ba’al Shem Tov, who lived much of his life as a miracle worker. The eighteenth century, as Etkes vividly portrays, was the heyday of the kabbalists, who dabbled in the magical power of letters and words to solve personal and communal problems—and to earn a living. Etkes sheds light on the personality of the Besht, on his mysticism, and on his close circle of followers. But equally important, he challenges the popular myth of the Besht as a childlike mystic, wandering the fields in prayer, seeing visions and engaging in acts of godliness and piety. Although Etkes shows great empathy for his subject, the Besht who emerges in these pages is much more down to earth, much more a man of his times. Indeed, according to Etkes, it was never the intention of the Besht to found a religious movement. Etkes looks at the Besht’s mystical roots, examining him not only from the vantage point of a social historian, but as a religious figure. Moshe Rosman, author of Founder of Hasidism, a biography of the Besht, claims that In Praise of the Besht—a volume published about the Besht in 1814, many years after his death, which portrayed his character by means of stories told by his close followers—could not be a reliable source. Etkes, disputing this claim, shows definitively that this well-known text (translated and interpreted by, among others, Martin Buber) may indeed offer trustworthy accounts of the Besht’s life and thinking.
Memoirs of a Political Education
A memoir by a prominent and highly respected historian and political commentator Walter Laqueur has been writing and teaching for over six decades, primarily in the fields of twentieth century history and politics, always as a shrewd and thoughtful generalist in an age of specialization. In this engaging memoir, Laqueur focuses on the political and historical events that shaped his thinking and that have inspired his intellectual work throughout his life. He discusses living and attending school under Nazism; Marxism, the Soviet Union, and the part he played in Cold War politics; and the image his generation had of Zionism, Israel, and the Middle East. Laqueur shares his views on beltway politics and think tanks, and concludes with a look at guerrilla warfare and terrorism, and the future of Europe.
The Lost Voice of Simon Rawidowicz
This book brings new attention to Simon Rawidowicz (1897-1957), the wide-ranging Jewish thinker and scholar who taught at Brandeis University in the 1950s. At the heart of Myers' book is a chapter that Rawidowicz wrote as a coda to his Hebrew tome Babylon and Jerusalem (1957) but never published. In it, Rawidowicz shifted his decades-long preoccupation with the "Jewish Question" to what he called the "Arab Question." Asserting that the "Arab Question" had become a most urgent political and moral matter for Jews after 1948, Rawidowicz called for an end to discrimination against Arabs resident in Israel--and more provocatively, for the repatriation of Arab refugees from 1948.
Myers' book is divided into two main sections. Part I introduces the life and intellectual development of Rawidowicz. It traces the evolution of his thinking about the "Jewish Question," namely, the status of Jews as a national minority in the Diaspora. Part II concentrates on the shift occasioned by the creation of the State of Israel, when Jews assumed political sovereignty and entered into a new relationship with the native Arab population. Myers analyzes the structure, content, and context of Rawidowicz's unpublished chapter on the "Arab Question," paying particular attention to Rawidowicz's calls for an end to discrimination against Arabs in Israel, on the one hand, and for the repatriation of those refugees who left Palestine in 1948, on the other.
The volume also includes a full English translation of "Between Jew and Arab," a timeline of significant events, and an appendix of official legal documents from Israel and the international community pertaining to the conflict.
Inventing a Pathology of Catastrophe for Holocaust Survival [The Limits of Medical Knowledge and Historical Memory in France]
In this extraordinary study, Michael Dorland explores sixty years of medical attempts by French doctors (mainly in the fields of neuropsychiatry and psychoanalysis) to describe the effects of concentration camp incarceration on Holocaust survivors.
Dorland begins with a discussion of the liberation of concentration camp survivors, their stay in deportation camps, and eventual return to France, analyzing the circulation of mainly medical (neuropsychiatric) knowledge, its struggles to establish a symptomology of camp effects, and its broadening out into connected medical fields such as psychoanalysis. He then turns specifically to the French medical doctors who studied Holocaust survivors, and he investigates somatic, psychological, and holistic conceptions of survivors as patients and human beings.
The final third of the book offers a comparative look at the "psy-science" approach to Holocaust survival beyond France, particularly in the United States and Israel. He illuminates the peculiar journey of a medical discourse that began in France but took on new forms elsewhere, eventually expanding into nonmedical fields to create the basis of the "traumato-culture" with which we are familiar today.
Embedding his analysis of different medical discourses in the sociopolitical history of France in the twentieth century, he also looks at the French Jewish Question as it affected French medicine, the effects of five years of Nazi Occupation, France's enthusiastic collaboration, and the problems this would pose for postwar collective memory.
Jewish and Muslim Women Reclaim Their Rights
Religious women in liberal democracies are "dual citizens" because of their contrasting status as members of both a civic community (in which their gender has no impact on their constitutional guarantee of equal rights) and a traditional religious community (which distributes roles and power based on gender).
This book shows how these "dual citizens"--Orthodox Jewish women in Israel, Muslim women in Kuwait, and women of both those faiths in the U.S.--have increasingly deployed their civic citizenship rights in attempts to reform and not destroy their religions. For them, neither "exit" nor acquiescence to traditional religious gender norms is an option. Instead, they use the narrative of civic citizenship combined with a more authentic, if alternative reading of their faith tradition to improve their status.
In this rich and thought-provoking work, Juergen Kocka focuses his analytic lens on Germany's long twentieth century, from the empire to the present. He begins by establishing the semantic problematic in the German term Buergertum and presenting an analytical survey of German civil society over the past 120 years. He then offers a fascinating social history of the GDR, along with a comparative analysis of the East German dictatorship and that of the Third Reich. He further compares Germany's "two dictatorships" in regard to historical memory, post-regime justice, and historiography before and after reunification. Kocka concludes with a wonderfully expansive view of historical interpretation and even argues for the place of trendiness and fashion in the profession.
A Practical Approach to Managing Arts Organizations
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.
Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones.
This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so!