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Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this well-written and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, Mason traces the beginnings of many modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
An Intellectual Biography
Friedrich Nietzsche was immensely influential and, counter to most expectations, also very well read. An essential new reference tool for those interested in his thinking, Nietzsche's Philosophical Context identifies the chronology and huge range of philosophical books that engaged him. Rigorously examining the scope of this reading, Thomas H. Brobjer consulted over two thousand volumes in Nietzsche's personal library, as well as his book bills, library records, journals, letters, and publications. This meticulous investigation also considers many of the annotations in his books. In arguing that Nietzsche's reading often constituted the starting point for, or counterpoint to, much of his own thinking and writing, Brobjer's study provides scholars with fresh insight into how Nietzsche worked and thought; to which questions and thinkers he responded; and by which of them he was influenced. The result is a new and much more contextual understanding of Nietzsche's life and thinking.
Studies in Literature and Culture
Women and resistance in Iran; cowboy songs; fetal alcohol syndrome; the conquest of Everest; women settlers in Natal. What do these topics have in common?
The study of what used to be called Commonwealth literature, or the new literatures, has by now come to be known as postcolonial study.This collection of essays investigates the status of postcolonial studies today.
The contributors come from three generations: the pioneers who introduced study of the “new” literatures into university English departments, the next generation who refined and developed many of the theoretical positions embodied in postcolonial study, and the next, much younger, generation, who use the established practices of the discipline to investigate the application of this theory in a wide range of cultural contexts.
Although the authors write from such different starting points, a surprisingly similar set of images, phrases and topics of concern emerge in their essays. They return constantly to issues of difference and similarity, the re-examination of categories that often appear to be too rigidly defined in current postcolonial practices, and to concepts of sharing: experience, ideas of home, and even the use of land.
Postcolonizing the Commonwealth: Studies in Literature and Culture offers an intriguing analysis of the state of postcolonial criticism today and of the application of postcolonial methods to a variety of texts and historical events. It is an invaluable contribution to the current debate in both literary and cultural studies.
Authors Speak on the Literary Marketplace
Producing Canadian Literature: Authors Speak on the Literary Marketplace brings to light the relationship between writers in Canada and the marketplace within which their work circulates. Through a series of conversations with both established and younger writers from across the country, Kit Dobson and Smaro Kamboureli investigate how writers perceive their relationship to the cultural economy—and what that economy means for their creative processes.
The interviews in Producing Canadian Literature focus, in particular, on how writers interact with the cultural institutions and bodies that surround them. Conversations pursue the impacts of arts funding on writers; show how agents, editors, and publishers affect writers’ works; examine the process of actually selling a book, both in Canada and abroad; and contemplate what literary awards mean to writers. Dialogues with Christian Bök, George Elliott Clarke, Daniel Heath Justice, Larissa Lai, Stephen Henighan, Erín Moure, Ashok Mathur, Lee Maracle, Jane Urquhart, and Aritha van Herk testify to the broad range of experience that writers in Canada have when it comes to the conditions in which their work is produced.
Original in its desire to directly explore the specific circumstances in which writers work—and how those conditions affect their writing itself—Producing Canadian Literature will be of interest to scholars, students, aspiring writers, and readers who have followed these authors and want to know more about how their books come into being.
Race, Literacy, Childhood and Fiction, 1851–1911
“Uncle Tom’s Cabin” and the Reading Revolution explores a transformation in the cultural meaning of Stowe’s influential book by addressing changes in reading practices and a shift in widely shared cultural as-sumptions. These changes reshaped interpretive conventions and generated new meanings for Stowe’s text in the wake of the Civil War. During the 1850s, men, women, and children avidly devoured Stowe’s novel. White adults wept and could not put the book down, neglecting work and other obligations to complete it. African Americans both celebrated and denounced the book. By the 1890s, readers understood Uncle Tom’s Cabin in new ways. Prefaces and retrospectives celebrated Stowe’s novel as a historical event that led directly to emancipation and national unity. Commentaries played down the evangelical and polemical messages of the book. Illustrations and children’s editions projected images of entertaining and devoted servants into an open-ended future. In the course of the 1890s, Uncle Tom’s Cabin became both a more viciously racialized book than it had been and a less compelling one. White readers no longer consumed the book at one sitting; Uncle Tom’s Cabin was now more widely known than read. However, in the growing silence surrounding slavery at the turn of the century, Stowe’s book became an increasingly important source of ideas, facts, and images that the children of ex-slaves and other free-black readers could use to make sense of their position in U.S. culture.
Textual criticism—the traditional term for the task of evaluating the authority of the words and punctuation of a text—is often considered an undertaking preliminary to literary criticism: many people believe that the job of textual critics is to provide reliable texts for literary critics to analyze. G. Thomas Tanselle argues, on the contrary, that the two activities cannot be separated.
The textual critic, in choosing among textual variants and correcting what appear to be textual errors, inevitably exercises critical judgment and reflects a particular point of view toward the nature of literature. And the literary critic, in interpreting the meaning of a work or passage, needs to be (though rarely is) critical of the makeup of every text of it, including those produced by scholarly editors.
Including fourteen selections from the poetry journal, RATTLE Conversations offers rare insight into the lives and thoughts of some of the most notable American poets of our time. Informative and intimate, the conversations look beyond the academic minutia and into the heart of what we love—the passion that compels poetry, and the process that completes it. These poets explore not what they wrote, but why they had to write it, and how it came to be. As such, RATTLE Conversations serves as an indispensable guide and companion to anyone who appreciates the art and experience of writing. Includes conversations with: Daniel Berrigan, Hayden Carruth, Lucille Clifton, Sam Hamill, Jane Hirshfield, Yusef Komunyakaa, Jack Kornfield, Li-Young Lee, Philip Levine, Sharon Olds, Gregory Orr, Luis J. Rodriguez, Alan Shapiro, Diane Wakoski
What Contemporary Fiction Does for Middle-Class Americans
Toward an Algorithmic Criticism
Besides familiar and now-commonplace tasks that computers do all the time, what else are they capable of? Stephen Ramsay's intriguing study of computational text analysis examines how computers can be used as "reading machines" to open up entirely new possibilities for literary critics. Computer-based text analysis has been employed for the past several decades as a way of searching, collating, and indexing texts. Despite this, the digital revolution has not penetrated the core activity of literary studies: interpretive analysis of written texts. _x000B__x000B_Computers can handle vast amounts of data, allowing for the comparison of texts in ways that were previously too overwhelming for individuals, but they may also assist in enhancing the entirely necessary role of subjectivity in critical interpretation. Reading Machines discusses the importance of this new form of text analysis conducted with the assistance of computers. Ramsay suggests that the rigidity of computation can be enlisted by intuition, subjectivity, and play.
Literacy, Democracy, and the Public Library in Cold War America
This book recounts the history of an experimental regional library service in the early 1950s, a story that has implications far beyond the two Wisconsin counties where it took place. Using interviews and library records, Christine Pawley reveals the choices of ordinary individual readers, showing how local cultures of reading interacted with formal institutions to implement an official literacy policy. Central to the experiment were well-stocked bookmobiles that brought books to rural districts and the one-room schools that dotted the region. Three years after the project began, state officials and local librarians judged it an overwhelming success. Library circulation figures soared to two-and-a-half times their previous level. Over 90 percent of grade-school children in the rural schools used the bookmobile service, and their reading scores improved beyond expectation. Despite these successes, however, local communities displayed deeply divided reactions. Some welcomed the book-mobiles and new library services wholeheartedly, valuing print and reading as essential to the exercise of democracy, and keen to widen educational opportunities for children growing up on hardscrabble farms where books and magazines were rare. Others feared the intrusion of govern- ment into their homes and communities, resented the tax increases that library services entailed, and complained about the subversive or immoral nature of some books. Analyzing the history of tensions between various community groups, Pawley delineates the long-standing antagonisms arising from class, gender, and ethnic differences which contributed to a suspicion of official projects to expand education. Relating a seemingly small story of library policy, she teases out the complex interaction of reading, locality, and cultural difference. In so doing, she illuminates broader questions regarding libraries, literacy, and citizenship, reaching back to the nineteenth century and forward to the present day.