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Kenneth Burke, Rhetoric, and a Theory of Social Change
In Addressing Postmodernity, Barbara Biesecker examines the relationship between rhetoric and social change and the ways human beings transform social relations through the purposeful use of symbols. In discerning the conditions of possibility for social transformation and the role of human beings and rhetoric in it, Biesecker turns to the seminal work of Kenneth Burke.
Through a close reading of Burke's major works, A Grammar of Motives, A Rhetoric of Motives, and The Rhetoric of Religion: Studies in Logology, Biesecker addresses the critical topic of the
fragmentation of the contemporary lifeworld. As Biesecker shows, postmodernity will have a major impact on Burkeian scholarship and on the rhetorical critique of social relations in general.
Biesecker confronts directly the challenges posed by postmodernity to social theorists and critics alike. In juxtaposing the work of Burke and Jurgen Habermas, Biesecker argues that a radicalized rereading of Burke's theory of the negative opens the way toward a resolutely rhetorical theory of social change and human agency.
The Moonlight Schools and Americanization Programs
Analyzing Syntax and Semantics features the Personalized System of Instruction (PSI) approach. This method uses student performance objectives, practice, feedback, individualization of pace, and repeatable testing as instructional strategies.
Business, Consumers, and Government in the 1940s
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable._x000B_
A Microparametric Account
In this important new study, Sandro Sessarego provides a syntactic description of the Afro-Bolivian Spanish determiner phrase. Afro-Bolivian Spanish is one of the many Afro-Hispanic dialects spoken across Latin America and, from a theoretical point of view, is rich in constructions that would be considered ungrammatical in standard Spanish. Yet these constructions form the core grammar of these less-prestigious, but equally efficient, syntactic systems. Because of the wide variety of their usages, Sessarego’s study of these contact varieties is particularly valuable in developing and refining theories of syntactic microvariation. This dialect presents phenomena that offer a real challenge to current linguistic theory. The Afro-Bolivian Spanish Determiner Phrase elaborates on the importance of enhancing a stronger dialogue between formal generative theory and sociolinguistic methodology, in line with recent work in the field of minimalist syntax. Sessarego’s study combines sociolinguistic techniques of data collection with generative models of data analysis to obtain more fine-grained, empirically testable generalizations.
A Language for Our Biotechnological Future
Biotechnological advancements during the last half-century have forced humanity to come to grips with the possibility of a post-human future. The ever-evolving opinions about how society should anticipate this biotechnological frontier demand a language that will describe our new future and discuss its ethics. After the Genome brings together expert voices from the realms of ethics, rhetoric, religion, and science to help lead complex conversations about end-of-life care, the relationship between sin and medicine, and the protection of human rights in a post-human world. With chapters on the past and future of the science-warfare narrative, the rhetoric of care and its effect on those suffering, black rhetoric and biotechnology, planning for the end of life, regenerative medicine, and more, After the Genome yields great insight into the human condition and moves us forward toward a genuinely humane approach to who we are and who we are becoming.
Composition, Counterpublics, and the Citizen Bricoleur
In After the Public Turn, author Frank Farmer argues that counterpublics and the people who make counterpublics—“citizen bricoleurs”—deserve a more prominent role in our scholarship and in our classrooms. Encouraging students to understand and consider resistant or oppositional discourse is a viable route toward mature participation as citizens in a democracy.