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Business, Consumers, and Government in the 1940s
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable._x000B_
A Microparametric Account
In this important new study, Sandro Sessarego provides a syntactic description of the Afro-Bolivian Spanish determiner phrase. Afro-Bolivian Spanish is one of the many Afro-Hispanic dialects spoken across Latin America and, from a theoretical point of view, is rich in constructions that would be considered ungrammatical in standard Spanish. Yet these constructions form the core grammar of these less-prestigious, but equally efficient, syntactic systems. Because of the wide variety of their usages, Sessarego’s study of these contact varieties is particularly valuable in developing and refining theories of syntactic microvariation. This dialect presents phenomena that offer a real challenge to current linguistic theory. The Afro-Bolivian Spanish Determiner Phrase elaborates on the importance of enhancing a stronger dialogue between formal generative theory and sociolinguistic methodology, in line with recent work in the field of minimalist syntax. Sessarego’s study combines sociolinguistic techniques of data collection with generative models of data analysis to obtain more fine-grained, empirically testable generalizations.
A Language for Our Biotechnological Future
Biotechnological advancements during the last half-century have forced humanity to come to grips with the possibility of a post-human future. The ever-evolving opinions about how society should anticipate this biotechnological frontier demand a language that will describe our new future and discuss its ethics. After the Genome brings together expert voices from the realms of ethics, rhetoric, religion, and science to help lead complex conversations about end-of-life care, the relationship between sin and medicine, and the protection of human rights in a post-human world. With chapters on the past and future of the science-warfare narrative, the rhetoric of care and its effect on those suffering, black rhetoric and biotechnology, planning for the end of life, regenerative medicine, and more, After the Genome yields great insight into the human condition and moves us forward toward a genuinely humane approach to who we are and who we are becoming.
Composition, Counterpublics, and the Citizen Bricoleur
In After the Public Turn, author Frank Farmer argues that counterpublics and the people who make counterpublics—“citizen bricoleurs”—deserve a more prominent role in our scholarship and in our classrooms. Encouraging students to understand and consider resistant or oppositional discourse is a viable route toward mature participation as citizens in a democracy.
Interviews with Maverick American Publishers
The Attunements of Rhetorical Being
In Ambient Rhetoric, Thomas Rickert seeks to dissolve the boundaries of the rhetorical tradition and its basic dichotomy of subject and object. With the advent of new technologies, new media, and the dispersion of human agency through external information sources, rhetoric can no longer remain tied to the autonomy of human will and cognition as the sole determinants in the discursive act. Rickert develops the concept of ambience in order to engage all of the elements that comprise the ecologies in which we exist. Culling from Martin Heidegger’s hermeneutical phenomenology in Being and Time, Rickert finds the basis for ambience in Heidegger’s assertion that humans do not exist in a vacuum; there is a constant and fluid relation to the material, informational, and emotional spaces in which they dwell. Hence, humans are not the exclusive actors in the rhetorical equation; agency can be found in innumerable things, objects, and spaces. As Rickert asserts, it is only after we become attuned to these influences that rhetoric can make a first step toward sufficiency. Rickert also recalls the foundational Greek philosophical concepts of kairos (time), chōra (space/place), and periechon (surroundings) and cites their repurposing by modern and postmodern thinkers as “informational scaffolding” for how we reason, feel, and act. He discusses contemporary theory in cognitive science, rhetoric, and object-oriented philosophy to expand his argument for the essentiality of ambience to the field of rhetoric. Rickert then examines works of ambient music that incorporate natural and artificial sound, spaces, and technologies, finding them to be exemplary of a more fully resonant and experiential media. In his preface, Rickert compares ambience to the fermenting of wine—how it’s distinctive flavor can be traced to innumerable factors, including sun, soil, water, region, and grape variety. The environment and company with whom it’s consumed further enhance the taste experience. And so it should be with rhetoric—to be considered among all of its influences. As Rickert demonstrates, the larger world that we inhabit (and that inhabits us) must be fully embraced if we are to advance as beings and rhetors within it.