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The Rhetoric of Augustan Rome
In A City of Marble, Kathleen Lamp argues that classical rhetorical theory shaped the Augustan cultural campaigns and that in turn the Augustan cultural campaigns functioned rhetorically to help Augustus gain and maintain power and to influence civic identity and participation in the Roman Principate (27 b. c. e.—14 c. e.). Lamp begins by studying rhetorical treatises, those texts most familiar to scholars of rhetoric, and moves on to those most obviously using rhetorical techniques in visual form. She then arrives at those objects least recognizable as rhetorical artifacts, but perhaps most significant to the daily lives of the Roman people—coins, altars, wall painting. This progression also captures the development of the Augustan political myth that Augustus was destined to rule and lead Rome to greatness as a descendant of the hero Aeneas. A City of Marble examines the establishment of this myth in state rhetoric, traces its circulation, and finally samples its popular receptions and adaptations. In doing so, Lamp inserts a long-excluded though significant audience—the common people of Rome—into contemporary understandings of rhetorical history and considers Augustan culture as significant in shaping civic identity, encouraging civic participation, and promoting social advancement. Lamp approaches the relationship between classical rhetoric and Augustan culture through a transdisciplinary methodology drawn from archaeology, art and architectural history, numismatics, classics, and rhetorical studies. By doing so, she grounds Dionysius of Halicarnassus’s claims that the Principate represented a renaissance of rhetoric rooted in culture and a return to an Isocratean philosophical model of rhetoric, thus offering a counterstatement to the “decline narrative” that rhetorical practice withered in the early Roman Empire. Thus Lamp’s work provides a step toward filling the disciplinary gap between Cicero and the Second Sophistic.
Progressivism, Equality, and the Battle for Lincoln’s Legacy in Presidential Rhetoric
Abraham Lincoln is clearly one of the most frequently cited figures in American political rhetoric, especially with regard to issues of equality. But given the ubiquity of Lincoln’s legacy, many references to him, even on the presidential level, are often of questionable accuracy. In Claiming Lincoln, Jividen posits that in much 20th-century presidential rhetoric, especially from progressive leaders, Lincoln’s understanding of equality is slowly divorced from its grounding in the natural rights thinking of the American Founding and reinterpreted in light of progressive history. Claiming Lincoln examines the manner in which rhetoricians have appealed to Lincoln’s legacy only to distort that legacy in the process. Focusing on Theodore Roosevelt, Woodrow Wilson, Franklin Roosevelt, and Lyndon Johnson and touching on Barack Obama, Jividen argues that presidential rhetorical use and abuse of Lincoln has profound consequences not only for how we understand Lincoln but also for how we understand American democracy. Jividen’s original take on Lincoln and the Progressives will be of interest to scholars of American politics and all those invested in Lincoln’s legacy.
An Essay on the Syntax of Negation
The Language and Style of Steampunk
This unique book explores how the aesthetic and cultural movement "Steampunk" persuades audiences and wins new acolytes. Steampunk is an aesthetic style grounded in the Victorian era, in clothing and accoutrements modeled on a heightened and hyper-extended age of steam. In addition to its modeling of attire and other symbolic trappings, what is most distinctive is its adherents' use of a machined aesthetic based on steam engines and early electrical machinery: gears, pistons, shafts, wheels, induction motors, clockwork and so forth.
The aesthetic was first articulated in literature in the works of Jules Verne and H. G. Wells. The American West later contributed images to the aesthetic--revolvers, locomotives, and rifles of the late nineteenth century. Among young people steampunk has found common aesthetic cause with Goth style. Examples from literature and popular culture include William Gibson's fiction, China Miéville's novels, the classic film Metropolis, and the BBC series Doctor Who. This volume recognizes that steampunk, a unique popular culture phenomenon, presents a prime opportunity for rhetorical criticism.
Steampunk's art, style, and narratives convey complex social and political meanings. Chapters in Clockwork Rhetoric explore topics ranging from jewelry to Japanese anime to contemporary imperialism to fashion. Throughout, the book demonstrates how language influences consumers of steampunk to hold certain social and political attitudes and commitments.
This volume brings together the related disciplines of neuroscience, cognitive psychology and psycholinguistics to explain some of the complex issues in understanding the processing of the Chinese language.
strategy, metaphor, and ideology
Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
Earning Activism through Literacy Education
A New Framework for University Writing Instruction
Composition research consistently demonstrates that the social context of writing determines the majority of conventions any writer must observe. Still, most universities organize the required first-year composition course as if there were an intuitive set of general writing "skills" usable across academic and work-world settings.
In College Writing and Beyond: A New Framework for University Writing Instruction, Anne Beaufort reports on a longitudinal study comparing one student’s experience in FYC, in history, in engineering, and in his post-college writing. Her data illuminate the struggle of college students to transfer what they learn about "general writing" from one context to another. Her findings suggest ultimately not that we must abolish FYC, but that we must go beyond even genre theory in reconceiving it.
Accordingly, Beaufort would argue that the FYC course should abandon its hope to teach a sort of general academic discourse, and instead should systematically teach strategies of responding to contextual elements that impinge on the writing situation. Her data urge attention to issues of learning transfer, and to developmentally sound linkages in writing instruction within and across disciplines. Beaufort advocates special attention to discourse community theory, for its power to help students perceive and understand the context of writing.
Hannah Arendt's Rhetoric of Warning and Hope
Renowned in the disciplines of political theory and philosophy, Hannah Arendt’s searing critiques of modernity continue to resonate in other fields of thought decades after she wrote them. In Communication Ethics in Dark Times: Hannah Arendt’s Rhetoric of Warning and Hope, author Ronald C. Arnett offers a groundbreaking examination of fifteen of Arendt’s major scholarly works, considering the German writer’s contributions to the areas of rhetoric and communication ethics for the first time.
Arnett focuses on Arendt’s use of the phrase “dark times” to describe the mistakes of modernity, defined by Arendt as the post-Enlightenment social conditions, discourses, and processes ruled by principles of efficiency, progress, and individual autonomy. These principles, Arendt argues, have led humanity down a path of folly, banality, and hubris. Throughout his interpretive evaluation, Arnett illuminates the implications of Arendt’s persistent metaphor of “dark times” and engages the question, How might communication ethics counter the tenets of dark times and their consequences? A compelling study of Hannah Arendt’s most noteworthy works and their connections to the fields of rhetoric and communication ethics, Communication Ethics in Dark Times provides an illuminating introduction for students and scholars of communication ethics and rhetoric, and a tool with which experts may discover new insights, connections, and applications to these fields.
Community Literacy and the Rhetoric of Public Engagement explores the critical practice of intercultural inquiry and rhetorical problem-solving that encourages urban writers and college mentors alike to take literate action. Author Linda Flower documents an innovative experiment in community literacy, the Community Literacy Center in Pittsburgh, and posits a powerful and distinctively rhetorical model of community engagement and pedagogy for both marginalized and privileged writers and speakers. In addition, she articulates a theory of local publics and explores the transformative potential of alternative discourses and counter-public performances.
In presenting a comprehensive pedagogy for literate action, the volume offers strategies for talking and collaborating across difference, for conducting an intercultural inquiry that draws out situated knowledge and rival interpretations of shared problems, and for writing and speaking to advocate for personal and public transformation. Flower describes the competing scripts for social engagement, empowerment, public deliberation, and agency that characterize the interdisciplinary debate over models of social engagement.
Extending the Community Literacy Center’s initial vision of community literacy first published a decade ago, Community Literacy and the Rhetoric of Public Engagement makes an important contribution to theoretical conversations about the nature of the public sphere while providing practical instruction in how all people can speak publicly for values and visions of change.