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Business, Consumers, and Government in the 1940s
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable._x000B_
The Wailing Culture of Yemenite Jewish Women
The term “wailing culture” includes an array of women’s behaviors and beliefs following the death of a member of their ethnic group and is typical of Jewish life in Yemeni culture. Central to the practice is wailing itself—a special artistic genre that combines speech with sobbing into moving lyrical poetry that explores the meaning of death and loss. In Aesthetics of Sorrow: The Wailing Culture of Yemenite Jewish Women, Tova Gamliel decodes the cultural and psychological meanings of this practice in an ethnography based on her anthropological research among Yemenite Jewish communities in Israel in 2001–2003. Based on participant-observervation in homes of the bereaved and on twenty-four in-depth interviews with wailing women and men, Gamliel illuminates wailing culture level by level: by the circles in which the activity takes place; the special areas of endeavor that belong to women; and the broad social, historical, and religious context that surrounds these inner circles. She discusses the main themes that define the wailing culture (including the historical origins of women’s wailing generally and of Yemenite Jewish wailing in particular), the traits of wailing as an artistic genre, and the wailer as a symbolic type. She also explores the role of wailing in death rituals, as a therapeutic expertise endowed with unique affective mechanisms, as an erotic performance, as a livelihood, and as an indicator of the Jewish exile. In the end, she considers wailing at the intersection of tradition and modernity and examines the study of wailing as a genuine methodological challenge. Gamliel brings a sensitive eye to the vanishing practice of wailing, which has been largely unexamined by scholars and may be unfamiliar to many outside of the Middle East. Her interdisciplinary perspective and her focus on a uniquely female immigrant cultural practice will make this study fascinating reading for scholars of anthropology, gender, folklore, psychology, performance, philosophy, and sociology.
Eccentricity and Madness in Early Modern Japan
Eccentric artists are “the vagaries of humanity” that inhabit the deviant underside of Japanese society: This was the conclusion drawn by pre–World War II commentators on most early modern Japanese artists. Postwar scholarship, as it searched for evidence of Japan’s modern roots, concluded the opposite: The eccentric, mad, and strange are moral exemplars, paragons of virtue, and shining hallmarks of modern consciousness. In recent years, the pendulum has swung again, this time in favor of viewing these oddballs as failures and dropouts without lasting cultural significance. This work corrects the disciplinary (and exclusionary) nature of such interpretations by reconsidering the sudden and dramatic emergence of aesthetic eccentricity during the Edo period (1600–1868). It explains how, throughout the period, eccentricity (ki) and madness (kyo) developed and proliferated as subcultural aesthetics. By excavating several generations of early modern Japan’s eccentric artists, it demonstrates that individualism and strangeness carried considerable moral and cultural value. Indeed, Edo society fetishized various marginal personae—the recluse, the loser, the depraved, the outsider, the saint, the mad genius—as local heroes and paragons of moral virtue. This book concludes that a confluence of intellectual, aesthetic, and social conditions enabled multiple concurrent heterodoxies to crystallize around strangeness as a prominent cultural force in Japanese society.
A study of impressive historical and disciplinary breadth, The Aesthetics of Strangeness also makes extensive use of primary sources, many previously overlooked in existing English scholarship. Its coverage of the entire Edo period and engagement with both Chinese and native Japanese traditions reinterprets Edo-period tastes and perceptions of normalcy. By wedding art history to intellectual history, literature, aesthetics, and cultural practice, W. Puck Brecher strives for a broadly interdisciplinary perspective on this topic. Readers will discover that the individuals that form the backbone of his study lend credence to a new interpretation of Edo-period culture: a growing valuation of eccentricity within artistic and intellectual circles that exerted indelible impacts on mainstream society. The Aesthetics of Strangeness demystifies this emergent paradigm by illuminating the conditions and tensions under which certain rubrics of strangeness— ki and kyo particularly—were appointed as aesthetic criteria. Its revision of early modern Japanese culture constitutes an important contribution to the field.
W. Puck Brecher is assistant professor of Japanese at Washington State University.
Explaining Nature in Ancient Greece and Rome
Classical authors used both prose and poetry to explore and explain the natural world. In Aetna and the Moon, Liba Taub examines the variety of ways in which ancient Greeks and Romans conveyed scientific information. Oregon State University Press is proud to present this inaugural volume in the Horning Visiting Scholars Series.
In ancient Greece and Rome, most of the technical literature on scientific, mathematical, technological, and medical subjects was written in prose, as it is today. However, Greek and Roman poets produced a significant number of widely read poems that dealt with scientific topics. Why would an author choose poetry to explain the natural world? This question is complicated by claims made, since antiquity, that the growth of rational explanation involved the abandonment of poetry and the rejection of myth in favor of science.
Taub uses two texts to explore how scientific ideas were disseminated in the ancient world. The anonymous author of the Latin Aetna poem explained the science behind the volcano Etna with poetry. The Greek author Plutarch juxtaposed scientific and mythic explanations in his dialogue On the Face on the Moon.
Both texts provide a lens through which Taub considers the nature of scientific communication in ancient Greece and Rome. General readers will appreciate Taub’s thoughtful discussion concerning the choices available to ancient authors to convey their ideas about science—as important today as it was in antiquity—while Taub’s careful research and lively writing will engage classicists as well as historians of science.
Affective meditation on the Passion was one of the most popular literary genres of the high and later Middle Ages. Proliferating in a rich variety of forms, these lyrical, impassioned, script-like texts in Latin and the vernacular had a deceptively simple goal: to teach their readers how to feel. They were thus instrumental in shaping and sustaining the wide-scale shift in medieval Christian sensibility from fear of God to compassion for the suffering Christ.
Affective Meditation and the Invention of Medieval Compassion advances a new narrative for this broad cultural change and the meditative writings that both generated and reflected it. Sarah McNamer locates women as agents in the creation of the earliest and most influential texts in the genre, from John of Fécamp's Libellus to the Meditationes vitae Christi, thus challenging current paradigms that cast the compassionate affective mode as Anselmian or Franciscan in origin. The early development of the genre in women's practices had a powerful and lasting legacy. With special attention to Middle English texts, including Nicholas Love's Mirror and a wide range of Passion lyrics and laments, Affective Meditation and the Invention of Medieval Compassion illuminates how these scripts for the performance of prayer served to construct compassion itself as an intimate and feminine emotion. To feel compassion for Christ, in the private drama of the heart that these texts stage, was to feel like a woman. This was an assumption about emotion that proved historically consequential, McNamer demonstrates, as she traces some of its legal, ethical, and social functions in late medieval England.
In this timely critical introduction to the representation of Afghanistan in film, Mark Graham examines the often surprising combination of propaganda and poetry in films made in Hollywood and the East. Through the lenses of postcolonial theory and historical reassessment, Graham analyzes what these films say about Afghanistan, Islam, and the West and argues that they are integral tools for forming discourse on Afghanistan, a means for understanding and avoiding past mistakes, and symbols of the country's shaky but promising future. Thoughtfully addressing many of the misperceptions about Afghanistan perpetuated in the West, Afghanistan in the Cinema incorporates incisive analysis of the market factors, funding sources, and political agendas that have shaped the films. _x000B__x000B_The book considers a range of films, beginning with the 1970s epics The Man Who Would Become King and The Horsemen and following the shifts in representation of the Muslim world during the Russian War in films such as The Beast and Rambo III. Graham then moves on to Taliban-era films such as Kandahar, Osama, and Ellipsis, the first Afghan film directed by a woman. Lastly, the book discusses imperialist nostalgia in films such as Charlie Wilson's War and destabilizing visions represented in contemporary works such as The Kite Runner. _x000B_
Gender is one of the most productive, dynamic, and vibrant areas of Africanist research today. But what is the meaning of gender in an African context? Why does gender usually connote women? Why has gender taken hold in Africa when feminism hasn't? Is gender yet another Western construct that has been applied to Africa however ill-suited and riddled with assumptions? Africa After Gender? looks at Africa now that gender has come into play to consider how the continent, its people, and the term itself have changed. Leading Africanist historians, anthropologists, literary critics, and political scientists move past simple dichotomies, entrenched debates, and polarizing identity politics to present an evolving discourse of gender. They show gender as an applied rather than theoretical tool and discuss themes such as the performance of sexuality, lesbianism, women's political mobilization, the work of gendered NGOs, and the role of masculinity in a gendered world. For activists, students, and scholars, this book reveals a rich and cross-disciplinary view of the status of gender in Africa today.
Contributors are Hussaina J. Abdullah, Nwando Achebe, Susan Andrade, Eileen Boris, Catherine M. Cole, Paulla A. Ebron, Eileen Julien, Lisa A. Lindsay, Adrienne MacIain, Takyiwaa Manuh, Stephan F. Miescher, Helen Mugambi, Gay Seidman, Sylvia Tamale, Bridget Teboh, Lynn M. Thomas, and Nana Wilson-Tagoe.
Since the publication of the first edition in 1977, Africa has established itself as a leading resource for teaching, business, and scholarship. This fourth edition has been completely revised and focuses on the dynamism and diversity of contemporary Africa. The volume emphasizes contemporary culture–civil and social issues, art, religion, and the political scene–and provides an overview of significant themes that bear on Africa's place in the world. Historically grounded, Africa provides a comprehensive view of the ways that African women and men have constructed their lives and engaged in collective activities at the local, national, and global levels.
A History of Colonial Linguistics in Germany and Beyond, 1814-1945
"Africa in Translation is a thoughtful contribution to the literature on colonialism and culture in Germany and will find readers in the fields of German history and German studies as well as appealing to audiences in the large and interdisciplinary fields of colonialism and postcolonialism." ---Jennifer Jenkins, University of Toronto The study of African languages in Germany, or Afrikanistik, originated among Protestant missionaries in the early nineteenth century and was incorporated into German universities after Germany entered the "Scramble for Africa" and became a colonial power in the 1880s. Despite its long history, few know about the German literature on African languages or the prominence of Germans in the discipline of African philology. In Africa in Translation: A History of Colonial Linguistics in Germany and Beyond, 1814--1945, Sara Pugach works to fill this gap, arguing that Afrikanistik was essential to the construction of racialist knowledge in Germany. While in other countries biological explanations of African difference were central to African studies, the German approach was essentially linguistic, linking language to culture and national identity. Pugach traces this linguistic focus back to the missionaries' belief that conversion could not occur unless the "Word" was allowed to touch a person's heart in his or her native language, as well as to the connection between German missionaries living in Africa and armchair linguists in places like Berlin and Hamburg. Over the years, this resulted in Afrikanistik scholars using language and culture rather than biology to categorize African ethnic and racial groups. Africa in Translation follows the history of Afrikanistik from its roots in the missionaries' practical linguistic concerns to its development as an academic subject in both Germany and South Africa throughout the nineteenth and twentieth centuries. Sara Pugach is Assistant Professor of History at California State University, Los Angeles. Jacket image: Perthes, Justus. Mittel und Süd-Afrika. Map. Courtesy of the University of Michigan's Stephen S. Clark Library map collection.