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America in the Sixties Cover

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America in the Sixties

John Robert Greene

Greene sketches the well-known players of the period—John F. Kennedy, Lyndon B. Johnson, Martin Luther King Jr., Malcolm X, and Betty Friedan—bringing each to life with subtle detail. He introduces the reader to lesser-known incidents of the decade and offers fresh and persuasive insights on many of its watershed events. Greene argues that the civil rights movement began in 1955 following the death of Emmett Till; that many accomplishments credited to Kennedy were based upon myth, not historical fact, and that his presidency was far from successful; that each of the movements of the period—civil rights, students, antiwar, ethnic nationalism—were started by young intellectuals and eventually driven to failure by activists who had different goals in mind; and that the "counterculture," which has been glorified in today’s media as a band of rock-singing hippies, had its roots in some of the most provocative social thinking of the postwar period. Greene chronicles the decade in a thematic manner, devoting individual chapters to such subjects as the legacy of the fifties, the Kennedy and Johnson administrations, the civil rights movements, and the war in Vietnam. Combining an engrossing narrative with intelligent analysis, America in the Sixties enriches our understanding of that pivotal era.

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America in the Thirties

by Marnie M. Sullivan

As the newest addition to the America in the Twentieth Century series, this book explores the complexity of America in what is considered its darkest era of the century. The decade stood in stark contrast to the carefree, happy-go-lucky days of the Roaring Twenties when prosperity appeared endless. The Stock Market Crash in October 1929 and the economic collapse it unleashed threatened the very foundations of America’s economic, political, and social institutions. The ecological disaster produced by the Dust Bowl ravaging the Great Plains only added to the suffering and misery. Yet the decade was not just one mired in complete disorder. The 1930s were also a vibrant period of innovation, transformation, and in some cases, even optimism. Politics, beginning with Herbert Hoover and continuing with Franklin Roosevelt, underwent a fundamental transformation, ushering in an activist state and firmly establishing the idea that through prudent federal policies, it was not only possible to orchestrate an economic recovery but also to prevent future economic downturns. Workers, African Americans, ethnic Americans, and women responded to the era’s challenges through their newfound political voice in Roosevelt’s New Deal and through the institutions and communities they created to alleviate their suffering. Culturally, the 1930s also proved to be a boon to America, ushering in the Golden Age of Hollywood as millions of Americans looked to movies as a momentary refuge from their daily plight. For all the hardship and despair of the 1930s, there was also a vitality that defined the decade.

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American Babel

Rogue Radio Broadcasters of the Jazz Age

By Clifford J. Doerksen

When American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since.

Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. In American Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster—the independent radio stations.

Doerksen reveals that these "little" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as "farmer stations" broadcast "hillbilly music" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s.

Drawing on a rich array of archives and contemporary print sources, each chapter of American Babel looks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.

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American Capitalism

Social Thought and Political Economy in the Twentieth Century

Edited by Nelson Lichtenstein

At the dawn of the twenty-first century, the legitimacy of American capitalism seems unchallenged. The link between open markets, economic growth, and democratic success has become common wisdom, not only among policy makers but for many intellectuals as well. In this instance, however, the past has hardly been prologue to contemporary confidence in the free market. American Capitalism presents thirteen thought-provoking essays that explain how a variety of individuals, many prominent intellectuals but others partisans in the combative world of business and policy, engaged with anxieties about the seismic economic changes in postwar America and, in the process, reconfigured the early twentieth-century ideology that put critique of economic power and privilege at its center.

The essays consider a broad spectrum of figures—from C. L. R. James and John Kenneth Galbraith to Peter Drucker and Ayn Rand—and topics ranging from theories of Cold War "convergence" to the rise of the philanthropic Right. They examine how the shift away from political economy at midcentury paved the way for the 1960s and the "culture wars" that followed. Contributors interrogate what was lost and gained when intellectuals moved their focus from political economy to cultural criticism. The volume thereby offers a blueprint for a dramatic reevaluation of how we should think about the trajectory of American intellectual history in twentieth-century United States.

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American Cool

Constructing a Twentieth-Century Emotional Style

Peter Stearns

Cool. The concept has distinctly American qualities and it permeates almost every aspect of contemporary American culture. From Kool cigarettes and the Peanuts cartoon's Joe Cool to West Side Story (Keep cool, boy.) and urban slang (Be cool. Chill out.), the idea of cool, in its many manifestations, has seized a central place in our vocabulary.

Where did this preoccupation with cool come from? How was Victorian culture, seemingly so ensconced, replaced with the current emotional status quo? From whence came American Cool?

These are the questions Peter Stearns seeks to answer in this timely and engaging volume.

American Cool focuses extensively on the transition decades, from the erosion of Victorianism in the 1920s to the solidification of a cool culture in the 1960s. Beyond describing the characteristics of the new directions and how they altered or amended earlier standards, the book seeks to explain why the change occured. It then assesses some of the outcomes and longer-range consequences of this transformation.

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The American Dream

A Cultural History

by Lawrence R. Samuel

There is no better way to understand America than by understanding the cultural history of the American Dream. Rather than just a powerful philosophy or ideology, the Dream is thoroughly woven into the fabric of everyday life, playing a vital role in who we are, what we do, and why we do it. No other idea or mythology has as much influence on our individual and collective lives. Tracing the history of the phrase in popular culture, Samuel gives readers a field guide to the evolution of our national identity over the last eighty years. Samuel tells the story chronologically, revealing that there have been six major eras of the mythology since the phrase was coined in 1931. Relying mainly on period magazines and newspapers as his primary source material, the author demonstrates that journalists serving on the front lines of the scene represent our most valuable resource to recover unfiltered stories of the Dream. The problem, however, is that it does not exist, the Dream is just that, a product of our imagination. That it is not real ultimately turns out to be the most significant finding about the Ameri­can Drea, and what makes the story most compelling.

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American Evangelicals and the 1960s

Edited by Axel R. Schäfer

In the late 1970s, the New Christian Right emerged as a formidable political force, boldly announcing itself as a unified movement representing the views of a "moral majority." But that movement did not spring fully formed from its predecessors. American Evangelicals and the 1960s refutes the thesis that evangelical politics were a purely inflammatory backlash against the cultural and political upheaval of the decade.
            Bringing together fresh research and innovative interpretations, this book demonstrates that evangelicals actually participated in broader American developments during "the long 1960s," that the evangelical constituency was more diverse than often noted, and that the notion of right-wing evangelical politics as a backlash was a later creation serving the interests of both Republican-conservative alliances and their critics. Evangelicalism's involvement with—rather than its reaction against—the main social movements, public policy initiatives, and cultural transformations of the 1960s proved significant in its 1970s political ascendance. Twelve essays that range thematically from the oil industry to prison ministry and from American counterculture to the Second Vatican Council depict modern evangelicalism both as a religious movement with its own internal dynamics and as one fully integrated into general American history.

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American Girls, Beer, and Glenn Miller

GI Morale in World War II

James J. Cooke

 "Cooke's examination of the Special Services and PX System during World War II, a subject previously overlooked by scholars, shows that these goods and services kept the armed forces' spirits up under the alienating conditions of global war."—Dennis Showalter, author of Patton and Rommel: Men of War in the Twentieth Century 

 

 

As World War II dawned in Europe, General George C. Marshall, the new Army Chief of Staff, had to acknowledge that American society—and the citizens who would soon become soldiers—had drastically changed in the previous few decades. Almost every home had a radio, movies could talk, and driving in an automobile to the neighborhood soda fountain was part of everyday life. A product of newly created mass consumerism, the soldier of 1940 had expectations of material comfort, even while at war. Historian James J. Cooke presents the first comprehensive look at how Marshall’s efforts to cheer soldiers far from home resulted in the enduring morale services that the Army provides still today.

 

 
Marshall understood that civilian soldiers provided particular challenges and wanted to improve the subpar morale services that had been provided to Great War doughboys. Frederick Osborn, a civilian intellectual, was called to head the newly formed morale branch, which quickly became the Special Services Division. Hundreds of on-post movie theaters showing first-run movies at reduced prices, service clubs where GIs could relax, and inexpensive cafeterias were constructed. The Army Exchange System took direction under Brigadier General Joseph Byron, offering comfort items at low prices; the PX sold everything from cigarettes and razor blades to low-alcohol beer in very popular beer halls.

 

 
The great civic organizations—the YMCA, the Salvation Army, the Jewish Welfare Board, and others—were brought together to form the United Service Organizations (USO). At USO Camp Shows, admired entertainers like Bob Hope, Bing Crosby, and Frances Langford brought home-style entertainment to soldiers within the war zones. As the war heightened in intensity, the Special Service Companies grew to over forty in number, each containing more than one hundred enlisted men. Trained in infantry skills, soldiers in the companies at times would have to stop showing movies, pick up their rifles, and fight.

 

The Special Services Division, PX, and USO were crucial elements in maintaining GI morale, and Cooke’s work makes clear the lasting legacy of these efforts to boost the average soldier’s spirits almost a century ago. The idea that as American soldiers serve abroad, they should have access to at least some of the comforts of home has become a cultural standard.

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American Night

The Literary Left in the Era of the Cold War

Alan M. Wald

American Night, the final volume of an unprecedented trilogy, brings Alan Wald's multigenerational history of Communist writers to a poignant climax. Using new research to explore the intimate lives of novelists, poets, and critics during the Cold War, Wa

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American Patriotism, American Protest

Social Movements Since the Sixties

By Simon Hall

During the 1970s and beyond, political causes both left and right—the gay rights movement, second-wave feminism, the protests against busing to desegregate schools, the tax revolt, and the anti-abortion struggle—drew inspiration from the protest movements of the 1960s. Indeed, in their enthusiasm for direct-action tactics, their use of street theater, and their engagement in grassroots organizing, activists in all these movements can be considered "children of the Sixties." Invocations of America's founding ideals of liberty and justice and other forms of patriotic protest have also featured prominently in the rhetoric and image of these movements. Appeals to the Declaration of Independence and the Bill of Rights have been made forcefully by gay rights activists and feminists, for instance, while participants in the antibusing movement, the tax revolt, and the campaign against abortion rights have waved the American flag and claimed the support of the nation's founders.

In tracing the continuation of quintessentially "Sixties" forms of protest and ideas into the last three decades of the twentieth century, and in emphasizing their legacy for conservatives as well as those on the left, American Patriotism, American Protest shows that the activism of the civil rights, New Left, and anti-Vietnam War movements has shaped America's modern political culture in decisive ways. As well as providing a refreshing alternative to the "rise and fall" narrative through which the Sixties are often viewed, Simon Hall's focus on the shared commitment to patriotic protest among a diverse range of activists across the political spectrum also challenges claims that, in recent decades, patriotism has become the preserve of the political right. Full of original and insightful observations, and based on extensive archival research, American Patriotism, American Protest transforms our understanding of the Sixties and their aftermath.

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