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Discourses of Cultural China in the Globalizing Age

Edited by Doreen D. Wu

Publication Year: 2008

The essays in this volume examine the discourses of Cultural China from a glocalization perspective, and attempt to understand contemporary Cultural China by recording, describing and explaining its current discourses.

Published by: Hong Kong University Press, HKU

Discourses of Cultural China in the Globalizing Age

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pp. v-vi


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pp. vii-viii


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pp. ix-x

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Glocalization and the Discourses of Cultural China: An Introduction

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pp. 1-10

Amidst the changes, alienation and re-grouping in the age of accelerated globalization, a new universe is fast taking shape and firming up: the universe of “Cultural China,” whose boundary, if it had one, is receding beyond erstwhile, stereotypical limits and whose referents and implications are proliferating. This new universe represents, in addition to mainland China, Hong Kong, Macao, Taiwan, Singapore, various Chinese diasporas in the Asia-Pacific, North America, Europe, and further afield. This formative universe is becoming increasingly...

PART I: Conflict, Crisis, and Discourse Struggle in Cultural China

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1. Official Discourse of a “Well-off Society”: Constructing an Economic State and Political Legitimacy

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pp. 13-26

Communist regimes worldwide faced a legitimacy crisis when the Cold War ended. The Communist Party of China (CPC) in the late 1970s began to shift from its decade-long ideological orthodoxy of “class struggle” to national economic development and modernization. After more than two decades, China’s economy has been reinvigorated and China is now becoming an...

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2. Dances with Discursive Ghosts: Ideology of the Body in Contemporary Chinese Cinema from Unrequited Love to Big Shot’s Funeral

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pp. 27-52

If, as Sergio Leone points out in The Good, the Bad and the Ugly, “America was civilized by men who killed for profit,” China (“the Middle Kingdom”) was civilized by men who all became discursive ghosts, ghosts that still haunt the political, social, cultural, and personal spaces of the Chinese. In contemporary Chinese culture, the body is, morally, the most controversial, and, culturally, the...

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3. A Woman Warrior or a Forgotten Concubine? Verbal Construction of a Feminist Politician in Taiwan

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pp. 53-70

In the past three decades, there has been an extensive literature investigating ways in which women’s and men’s talk differs. In general, analyses of typical female ways of interacting have identified features which can be described as cooperative, facilitative and “other oriented,” while male talk has been characterized as typically competitive, argumentative, and verbally aggressive....

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4. The SARS Case Report as a Genre: How It Figures in Anti-SARS Social Practice

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pp. 71-96

Discourse has drawn the joint attention of linguistics and social sciences as a result both of the linguistic turn to the social (Kress 2001) and of the social turn to discourse (Wetherell et al. 2001; Jaworski and Coupland 1999). Despite its diverse definitions (e.g. Stubbs 1983, 1; Brown and Yule 1983, 1; Fasold 1990, 65; Foucault 1972), discourse is seen in Critical Discourse Analysis (CDA) as (part of) social practice and at the same time representation of social practice (Van Leeuwen 1993; Fairclough 2001, 2003; Chouliaraki and Fairclough 1999). In other words, CDA argues that discourse functions as social practice on the...

PART II: Hybridized and Diverse Discourses in Cultural China

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5. Patterns of Global-Local Fusion in Chinese Internet Advertising

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pp. 99-112

The space of cultural production and representation is mostly inhabited by the images and goods pertaining to the everyday life of the population. The present study attempts to study the cultural transformations of China via an investigation of the image and language resources deployed by multinational as well as local corporations for promoting their products on the Internet...

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6. Children’s Television Programs in China: A Discourse of Success and Modernity

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pp. 113-128

The economic development of China has been rapid and impressive in the past two decades. China’s Gross National Product (GNP) reached 94,346 billion Yuanin 2001 (China Infobank 2003). With an 8.2 percent increase in Gross Domestic Product (GDP) in the first half of 2003, China has become the country with the world’s fastest growing economy. It overtook the United States in 2002 as...

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7. Confucianism and Utilitarianism in Jiang-Clinton Rhetoric

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pp. 129-150

Political leaders may be expected to reflect the cultural values implicit in their respective cultures. When leaders from different civilizations and cultural systems meet at a summit or exchange visits and address the national audiences of their counterparts, we would expect them to communicate different cultural values in those speeches. Considerable research has been published on the impact of...

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8. East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China

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pp. 151-166

Business organizations and business managers require effective communication for management and motivation of their staff to achieve organizationalobjectives. Like other human organizations, internal communication in the business setting takes place in multi-directions, including exchange of messages in discourse (mission, vision, values statements, business plans, presentations,...

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9. News Coverage on Soong Meiling’s Death across Mainland China, Hong Kong, and Taiwan

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pp. 167-186

On October 24, 2003 Beijing time, Soong Meiling passed away at her apartment in New York, where she had lived in seclusion, at age 106. This legendary lady lived a life across three centuries with tenacious vitality. Every major media outlet in the US covered this news on the same day, such as The New York Times, The Washington Post, USA Today, and The Los Angles Times, as well as television and cable news networks ABC, NBC, CBS, CNN, and FOX. The New York Times Online...

PART III: Discourse and Identity in Cultural China

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10. Discourse and Cultural Identity: Towards a Global Identity for Hong Kong

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pp. 189-202

With political pressure from the People Republic of China (PRC) to displace Hong Kong’s autonomy with national agendas, a local discourse gradually crystallized. The search was for an original, native, and local culture with values that its own people shared. Advocates who stalwartly defend these values —political, economic, and social — regard them as being reflective of local...

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11. Analyzing Chinese Identity Today: New Insights into Identity Rankings of Young Adults in Urban China

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pp. 203-230

Identity has become a prism through which other aspects of contemporary life can be recognized, considered, and examined. In the domain of intercultural communication, conceptions of culture, in particular, have been debated from the perspective of the individual, group or categorical differences, creolization,and hybridity (Bauman 1999). Can desired identities be adopted and discarded...

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12. The Mediated Chinese Individual Globality

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pp. 231-242

Globalization has been recognized as a significant concept in academic discourse since the mid-1980s when its use diffused to a wide range of fields (Robertson 1994). Despite the diverse views of globalization it appears in culture, arts, ethics,academic, and political dimensions. Globalization theory has thus become comprehensive and includes economical, political, social, and cultural...

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Towards a Chinese-Discourse-Studies Approach to Cultural China: An Epilogue

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pp. 243-254

This is the second volume of the Studying Multicultural Discourses series. Amongst other things, the book points to the importance to studying culture as discourse and draws attention to the study of especially Eastern forms of communication through the particular case of Cultural China. I congratulate the editor Doreen Wu and colleagues on the accomplishment of this timely work...


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pp. 255-262

E-ISBN-13: 9789888052202
Print-ISBN-13: 9789622099128

Page Count: 272
Illustrations: 27 b/w tables
Publication Year: 2008