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Figures 1. The number of hits for the key word “cosmetic surgery” in WiseSearch (1998–2007) 21 2. The increase of plastic surgery procedures in a Beijing plastic surgery hospital 42 3. The number of students in regular higher education sector 85 Plates 1. Plastic Surgery Hospital (CAMS and PUMC), the largest plastic surgery hospital in China 2. A high-end Korean cosmetic surgery clinic in Beijing 3. A plastic surgery clinic in Jianwai SOHO, the core of Beijing CBD 4. A private cosmetic surgery clinic in Beijing 5. Hao Lulu’s before-surgery photo 6. Hao Lulu in EverCare’s advertisement 7. Hao Lulu attending an event in 2006 8. The cover of Hao Lulu’s book: The Making of Beauty, 2008 9. The cover of Hao Lulu’s autobiography, I Made the Decision for Myself: Confessions of China’s First Artificial Beauty, 2004 10. Job fair at the China International Exhibition Center in Beijing, 2007 11. A want advertisement specifying gender, age, height and appearance of applicants in a job fair in Beijing, 2007 12. An exhibition of the magazines of the Trends Group at the 2009 China Clothing and Accessories Fair 13. An advertisement for breast augmentation in a taxi 14. Locations of cosmetic surgery clinics in Beijing, Fine Goods Shopping Guide, March 29, 2007 List of Illustrations x List of Illustrations 15. Various brochures distributed by cosmetic surgery clinics and hospitals 16. The 6th China International Beauty and Fashion Week in 2007 17. A pink billboard featuring the Barbie image in the Joy City Mall in Beijing, 2009 18. A young Chinese girl looking at Barbie dolls displayed at a Barbie exhibition in Beijing, 2009 19. A Western woman’s image in a cosmetics shop in Beijing 20. Double-eyelid surgery: before and after look 21. Suture technique of double-eyelid surgery 22. An advertisement for a whitening lotion in a shopping mall in Beijing ...

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