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10 Outstanding ... campaigns 63; see also Outstanding Mothers Campaign; youth: 10 Outstanding Youths Campaign A You Duo (popular singer) 16, 19, 145, 157–68; see also Miao ethnic minority accidental celebrity see chastity heroines activism see celebrity activism advertising 3, 4, 6, 43, 99, 104, 182, 235; see also Internet: advertising affluence see wealth aid celebrities see celebrity activism AIDS see HIV/AIDS AIDS heroes see HIV/AIDS celebrities All-China Women’s Federation (ACWF) 46, 71, 80; local branches 49, 51, 79, 80 aspiration 61, 65, 101, 108, 194, 198, 217, 223 audiences 4, 8, 22, 32, 35, 39–40, 42, 48, 52, 62, 65, 102, 105, 112, 147, 149, 164; international audiences 86, 88, 116, 122, 141, 145, 171; Internet audiences 35, 39, 229, 236 see also Jin Xing: audiences; celebrity entrepreneurs: audiences; Furong Jiejie: audiences authenticity 8, 23, 107, 123; see also inauthenticity autobiographies 9, 60, 81, 131, 136, 169, 174, 185, 189, 205, 221, 234 awards see military celebrities: awards and prizes Index Baidu.com 2, 95, 217, 218, 229; lists 8, 11–2, 226 Beijing Modern Dance Ensemble 177, 180 biographies 83, 105, 108, 123, 131, 152, 172, 177, 182, 187; see also autobiographies BlogChina 11, 219, 224, 230, 232 blogs 11, 20; see also celebrity bloggers books see literary works Boorstin, Daniel 5, 23, 87, 100, 169 brands, see luxury goods; see also celebrities: product endorsements Buddhism 18, 106, 113, 117–9, 122–3 see also Jet Li; Shaolin bulletin board systems (BBS) see Internet: bulletin boards business 15, 61, 53, 59, 133, 193–216; see also philanthropy: business capitalism 2, 9, 12, 199, 200, 202, 211, 234 celebrities: commodification of 6, 234; criticism of 5, 43, 75, 94, 99, 171, 194, 199; diaries of 28–30, 34, 35, 95; influence on government policy 7, 86, 168; great accomplishments of 5, 22, 43; and heroes, differences between 5, 14–7, 22–5; as ‘intimate strangers’ 7, 8, 35, 88; lists of 2, 11–2, 16, 84, 93, 103–6, 121, 132, 201, 212, 218, 226, see also Baidu; Forbes magazine; personal attributes 5, 17, 18, 28, see also values; Index 278 product endorsements: 2, 89, 103, 109, 159, 179; selfpromotion 137, 140, 167, 233–4; see also celebrity entrepreneurs; chastity heroines; Internet celebrities; HIV/AIDS celebrities; literary celebrities; martial arts celebrities; military celebrities; film stars; pop stars; sports stars celebrity: creation of 8, 25, 96, 220, 234, see also media, and creation of celebrity; construction of 4, 5, 6, 12–4, 20, 23–4, 74–5, 88, 123, 169, 172–3, 203, 220; consumption of 4–6, 7, 9, 12, 20, 23, 29, 42, 86–7, 146; definitions of 4–6; social functions of 1, 6–7, 98, 101; see also celebrity culture, celebrity industry, instant celebrity, temporary celebrity celebrity activism 18, 33, 35, 75, 86–8, 92, 93, 94, 96, 100, 161, 188; see also HIV/AIDS celebrities celebrity bloggers: ‘Guoxue Lame’ 227; Xiang Mengfei 227–8; 231; Furong Gege 227; Juhua Jiejie 227; Hedgehog Mumu 228; Liu Mangyan 228, 231; Eryue Yatou 228; Tianxian Meimei 228; Hairong Tiantian 228, 231, 233: see also Furong Jiejie; Muzimei; Internet celebrities celebrity CEOs see celebrity entrepreneurs celebrity culture 1–3, 6–9, 12–3, 15–7; 21, 23–4, 62, 178, 190 celebrity effect 4, 14–6, 20, 47, 61, 65 celebrity endorsements see celebrities: product endorsements celebrity entrepreneurs 1, 16–9, 193– 215; audiences for 195–8, 203, 204, 214; see also Ma Yun; Wang Shi; Yan Jiehe; television shows celebrity industry 1, 7, 9, 100, 103–4 celebrity mothers see Outstanding Mothers campaign celebrity scholarship 1–2, 6–7, 12, 16, 22, 83, 106, 123 celebrity soldiers see military celebrities celebrity writers see literary celebrities censorship 13, 16, 148, 149, 240, 178, 218–20, 224, 233–4, 236; see also Internet: censorship Chan, Jackie, 2, 110, 112, 114, 121–3 charity see philanthropy chastity heroines 14–5, 17, 19, 67–84; criticism of 68, 83; and philanthropy 15, 19, 69, 73, 75–6, 78–80, 82; see also Dong Shujun; forced prostitution; Hong Zhaodi; Liu Qinqin; Tang Shengli chastity martyrs (lienü) 67–8; see also chastity heroines Chen Kaige (film director) 120, 134, 170 China Central Radio Station 48, 60 China Central Television (CCTV) 40, 48, 51, 60, 71, 75, 78, 93, 193, 200, 210 China Youth Development Foundation 89, 95 Chinese Communist Party (CCP) 3, 10, 14, 21, 28, 46–7, 63–5, 70, 107, 118, 125; creation of celebrities 15, 21...

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