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Acknowledgements I am grateful to the following people who helped me publish this casebook. First of all, I wish to thank the staff members of the Asia Case Research Centre (ACRC), particularly Jeroen van den Berg, for editing the draft version of each case and for bringing it to a publishable level. Thanks are also due to Hong Kong University Press for taking up the idea of publishing the casebook. It is a tremendous benefit for students to be able to purchase one book containing all of the cases, rather than having to buy each case individually. In my research for the ten cases, I had to visit companies, arrange interviews, and obtain reference materials. I am therefore indebted to the following executives (listed in alphabetical order) for their kind understanding and cooperation: 1. Mr. Hisashi Hieda, chairman, Fuji Television Network Inc. (Fuji TV) 2. Mr. Kozo Hiramatsu, president, Livedoor Co. 3. Mr. Toshio Kagami, chairman, Oriental Land Corp. (Tokyo Disneyland) 4. Mr. Teruhide Osawa, chairman, OSG Corp. 5. Mr. Hiroshi Tsukakoshi, chairman, Ina Food Co. 6. Mr. Hidemaru Yamada, president, Nireco Corp. It was necessary for me to make several trips to Japan to complete my work. This would not have been possible without the research fund provided by the Center for Japanese Global Investment and Finance at the University of Hawai‘i at M`anoa, of which I am the director. I wish to sincerely thank all sponsors of the center. Above all, I wish to express my love and gratitude to my family, especially my two daughters, Anne Megumi Misawa and Marie Lei Misawa, for their support of this book and their contribution to my research. My hometown is in Nagano Prefecture, Japan, an area known for its beautiful mountains and rivers. My parents rest there. The University of Hawai‘i at M`anoa, where my office is located, is in Blue Hawai‘i, an island paradise full of beautiful hibiscus flowers in the southern Pacific. As I worked on this casebook, I thought of my hometown thousands of miles away, and admired the gentle undulation of Diamond Head through the window of my office. Mitsuru Misawa Acknowledgements(xv).indd 15 2007/9/27 11:30:11 AM -Prelim (i-v).indd 6 2007/9/27 11:35:21 AM ...

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