Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas

Title page, Copyright, Dedication

Feeling฀Asian฀Modernities฀ Transnational฀Consumption฀of฀Japanese฀TV฀Dramas฀ Hong Kon g Universit y Pres s thank s X u Bing fo r writin g th e Press' s nam e i n his Square Word Calligraphy for the covers of its books. For further informatio n see p. iv. Feeling฀Asian฀Modernitie s฀ Transnational฀Consumption฀of฀Japanese฀TV฀Dramas฀ Edited by Koiehi Iwabuch i # » * # it !Bf c * t HONG KON G UNIVERSIT Y PRES S Hong Kong University Pres s 14/F Hing Wai Centr e 7 Tin Wan Praya Road Aberdeen Hong Kong© Hong Kong University Press 2004 ISBN 96 2 209 631 X (Hardback) ISBN 96 2 209 632 8 (Paperback ) All rights reserved. No portion of this publication may be reproduce d or transmitted i n any form o r by any means, electronic or mechanical, including photocopy, recording, or any information storag e or retrieval system, without prio r permission in writing from th e publisher . Secure On-lin e Orderin g http:// www.hkupress.or g British Library Cataloguing-in-Publicatio n Dat a A catalogue record for thi s book is available from th e British Library. Printed and bound by LiangYu Printing Factory Ltd., Hong Kong, Chin a Hong Kon g Universit y Pres s i s honoure d tha t X u Bing , whos e art explores the complex themes of language across cultures, has written the Press's name in his Square Word Calligraphy. This signals our commitment to cross-cultural thinking and the distinctive nature of ou r English-languag e book s publishe d i n China . "At first glance , Square Word Calligraphy appears to be nothin g more unusual than Chinese characters, but in fact it is a new way of rendering English words in the format of a square so they resemble Chinese characters. Chinese viewers expect to be able to read Square Word Calligraph y bu t cannot . Wester n viewers , howeve r ar e surprised to find they can read it. Delight erupts when meaning is unexpectedly revealed." — Britta Erickson, The Art ofXu Bing ...