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Feeling Asian Modernities

Transnational Consumption of Japanese TV Dramas

Koichi Iwabuchi

Publication Year: 2004

The recent transnational reach of Japanese television dramas in East and Southeast Asia is unprecedented, and not simply in terms of the range and scale of diffusion, but also of the intense sympathy many young Asians feel toward the characters in Japanese dramas, so that they cope with their own modern lives by emulating the lives on screen.

Published by: Hong Kong University Press, HKU

Title page, Copyright, Dedication

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pp. v-vii

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pp. ix

This volume is based on the international conference, "Feeling Asian Modernities: TV Drama Consumption in East/Southeast Asia," which was held at International Christian University, Tokyo, November 23 - 25, 2001. The conference was organized by Institute of Asian Cultural Studies ...

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pp. xi-xv

len ANG is Professor of Cultural Studies and Director of the Center for Cultural Research at the University of Western Sydney, Australia. She has published widely in the areas of television, popular culture and cross-cultural relations. Her globally influential books include ...

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Note on Japanese Names

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pp. xvii

This book follows the Japanese convention that family names precede personal names. However, the names of the Japanese authors of English language works (except translations) follow the English convention of the personal name preceding the family name (e.g., Koiehi Iwabuchi). ...

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Introduction: Cultural Globalization and Asian Media Connections

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pp. 1-22

In the latter decades of the twentieth century, the drastic development of communication technologies and the concurrent emergence of global media corporations have facilitated the simultaneous transnational circulation of information, images, and texts on a global scale. Various (national) media markets have been ...

PART I Encoding Japanese(Post-)Trendy Dramas

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1 The Representation of Femininity in Japanese Television Dramas of the 1990s

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pp. 25-42

In the 1990s, the Japanese media industry grew rapidly, both in terms of the range of consumable media and the number of choices within these media products. Within this development of Japan's information environment, there was a downward trend in the audience ratings television programs received, to the extent that the number ...

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2 Empowering Love: The Intertextual Author of Ren'ai Dorama

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pp. 43-68

Scenes from the prime-time television dramas in Japan synchronize with the rhythms of the larger cultural milieu. They represent rituals, trends, and sentiments in real time, sometimes at a hyper-real speed. The hectic schedule of new drama production and syndication restrictions make television dramas in Japan abundant ...

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3 Producing (Post-)Trendy Japanese TV Dramas

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pp. 69-86

Ōta Tōru is a prominent television drama producer at Fuji TV. He has produced many phenomenally popular dramas, such as Tokyo Love Story, The 101st Proposal, and All Under One Roof. This chapter is an edited composition of his speech on 23 November 2001 at the International Conference, "Feeling Asian Modernities: ...

PART II Translocal Readings in East/Southeast Asia

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4 Ganbaru and Its Transcultural Audience: Imaginary and Reality of Japanese TV Dramas in Hong Kong

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pp. 89-106

The "Japanese wave" has been a euphemism for the recent success of Japanese media products across Asia. Ever since the release of phenomenally popular television programs such as Tokyo Love Story and Long Vacation, Japanese idol dramas have swept throughout Asia — Hong Kong, Taiwan, Korea, China, Singapore, and Thailand. ...

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5 The Desired Form: Japanese Idol Dramas in Taiwan

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pp. 107-128

Following the 1991 broadcast in Taiwan of Tokyo Love Story, a Japanese television drama series commonly referred to as an idol drama, contemporary Japanese culture has come to be a dominant influence over Taiwan's youth culture. Images of Japanese pop stars and singers were soon to crowd Taiwan's television screens ...

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6 Traveling With Japanese TV Dramas: Cross-cultural Orientation and Flowing Identification of Contemporary Taiwanese Youth

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pp. 129-154

The above two encounters occurred during my fieldwork in Taipei. In today's Taiwan, such a lifestyle, full of Japanese things, is quite common among the young generation. They are frequently in contact with and consuming Japan popular culture: people (actors/actresses, singers etc.), places (Tokyo, Hokkaido etc.), ...

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7 Defining Asian Femininity: Chinese Viewers of Japanese TV Dramas in Singapore

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pp. 155-176

The tendency of popular culture forms to spread to areas within geocultural — rather than simply regional — markets is commonly attributed to what Straubhaar calls "cultural proximity." Cultural proximity is the notion that cultural similarities, including "shared identity, gestures and non-verbal communication; ...

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8 Popular Culture and Youth Consumption: Modernity, Identity and Social Transformation

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pp. 177-202

The globalization of popular culture is central to the rapid growth of consumerism worldwide. In Thailand, young people are attracted to Hollywood films, billboard chart music, world class sports, Japanese comic books and cartoons on television, and, not least, to Korean and Japanese television drama. ...

PART III VCD: Asian Transnational Cultural Technology

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9 Chinese Re-makings of Pirated VCDs of Japanese TV Dramas

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pp. 205-226

What is a VCD? Most people living outside Asia are not familiar with this form of video technology. The appearance of a VCD is exactly like that of a music CD, although a VCD movie will normally require two discs, each with up to 74 minutes of playing time. Since the mid-1990s, VCDs have been widely marketed in most ...

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10 VCD as Programmatic Technology: Japanese Television Drama in Hong Kong

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pp. 227-248

Whether tourist or resident, one confronts a surprising amount of Japanese commodity culture in Hong Kong: Japanese supermarkets, Japanese comics (manga) on newsstands, Japanese fast food, pop music, and ubiquitous Hello Kitty shops selling every kind of trinket imaginable. In electronic media, there is a huge ...

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11 Cultural Contact With Japanese TV Dramas: Modes of Reception and Narrative Transparency

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pp. 251-274

The Korean government has banned the import of Japanese popular culture since its liberation from Japanese colonial rule in 1945. It was not until the late 1990s that Korea finally declared its open door policy to Japanese popular culture. Even so, Japanese TV programs, such as dramas and variety shows, are still ...

PART IV Korean Negotiations With Japan

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12 Korean American Youths' Consumption of Korean and Japanese TV Drama and Its Implications

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pp. 275-300

The rapid expansion of global capitalism, combined with technological development and the demise of the Cold War confrontation, has fundamentally transformed the global landscape. The ways individuals identify themselves and relate to one another have become much more complicated and multi-faceted as incessant, ...

PART V Afterword

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The Cultural Intimacy of TV Drama

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pp. 303-310

TV dramas are an integral and ubiquitous staple of the cultural diet everywhere in the world where there is a sizable television industry. In any given country around the world, dozens of TV dramas are shown on TV screens each year. They are one of the most popular television genres around, and thus the industry likes ...


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pp. 311-321

E-ISBN-13: 9789882201309
Print-ISBN-13: 9789622096318

Page Count: 340
Publication Year: 2004