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Countering MTV Influence in Indonesia and Malaysia

Kalinga Seneviratne

Publication Year: 2012

This book discusses three major elements - MTV, the Music of Malaysia, and the Music of Indonesia - and how these three interact in the modern cultural setting. The research objective behind the book was to study the impact of globalization, in the form of the MTV onslaught on the youth musical culture and identities of Indonesia and Malaysia, and to determine what theoretical basis could explain the new cultural products which have risen in response to this process. The book goes on to examine whether the nasyid and irama Malaysia music genres in Malaysia and dangdut in Indonesia are part of this process and how it is achieved

Published by: ISEAS–Yusof Ishak Institute

Title Page, Copyright

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pp. vii-xxiii

Two theoretical perspectives related to international communication (i.e., cultural imperialism and cultural identity) reflect the battle between the forces of globalization and local cultural identity taking place all over the world. In the last decade, Indonesia and...

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1. Introduction

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pp. 1-43

This study involves three major elements — Music Television or MTV Networks, the music of Malaysia, and the music of Indonesia — and it is basically a study of how these three interact in a modern cultural setting. This chapter will thus introduce these three elements as well...

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2. Malay Cultural Landscape and Identity: Malaysia and Indonesia

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pp. 44-92

This chapter explores the cultural landscape of Malaysia and Indonesia, including the media landscape which has influenced cultural identities in the region. Both countries can be categorized as classic examples of postcolonial societies trying to build a common cultural...

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3. Music, Islam, and Modern Cultural Identities

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pp. 93-133

Very often when people talk about the impact of MTV in developing countries, the process is described as a form of “cultural imperialism”, which has the potential to destroy local music industries and traditional culture, and westernize the local youth...

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4. Pop Music, Cultural Imperialism, and Localization

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pp. 134-189

In the previous chapter I examined and discussed how nasyid music, with its Islamic flavour, has become both a religious movement as well as part of Malaysia’s pop music industry. In this chapter, which includes discussion of the results of observations, contents...

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5. Case Studies

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pp. 190-226

The discussion of the results of the three case studies in this chapter is designed to provide further insights into the issues discussed in the previous two chapters. These case studies include interviews with high profile artistes and their managers, composers and art...

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6. Countering Cultural Imperialism: Theoretical Analysis

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pp. 227-248

Cultural issues have become increasingly important — both in global as well as local interactions among people — along with increased integration of trade, markets, currencies, transport, and media systems. Although the world appears to be becoming smaller, this is...


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pp. 249-264


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pp. 265-277

About the Author

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pp. 278

E-ISBN-13: 9789814345248
Print-ISBN-13: 9789814345231

Page Count: 278
Publication Year: 2012

Edition: 1