In this Book
- Médias, médicaments et espace public
- Book
- 2009
- Published by: Presses de l'Université du Québec
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summary
Cet ouvrage porte sur la communication pharmaceutique et son évolution; la médiatisation des découvertes pharmacologiques; la couverture des crises entourant certains médicaments vedettes; le rôle que joue Internet; la promotion d'une meilleure utilisation des médicaments; la régulation de la publicité; et, l'éducation des consommateurs.
Table of Contents
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Additional Information
ISBN
9782760524712
Related ISBN(s)
9782760524705
MARC Record
OCLC
759156829
Pages
350
Launched on MUSE
2013-01-01
Language
French
Open Access
No
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