Lella and Massimo Vignelli: Two Lives, One Vision

Contents

vii Photos: Five Decades of Vignelli Design 1 Foreword by Deyan Sudjic 4 Preface 6 Acknowledgments 10 The Vignellis: An Introduction 14 Chapter 1 Foundation: Growing Up in Italy Lella and Massimo Meet Expanding Horizons, Crossing Oceans 30 Chapter 2 1965: Unimark International The Vignellis Move to New York Lella and Unimark Massimo at Unimark Unimark: Turmoil and Trouble 46 Chapter 3 1971: The Rise of Vignelli Associates The Office Expands: Return to East 62nd Street Vignelli Kids: Luca and Valentina The Other “Vignelli Kids” 68 Chapter 4 The Showcase Office: Tenth Avenue Fashion History According to Massimo Transition Again: The End of Tenth Avenue Saying Goodbyes 84 Chapter 5 Working from Home: East 67th Street 94 Chapter 6 Design Advocacy The Fight against Ugliness 112 Chapter 7 Students, Teaching, and Learning The Vignelli Center for Design Studies 120 Chapter 8 A Lifetime, and No Regrets 128 Notes 134 Photos: A Vignelli History 149 Afterword 152 Appendix: Vignelli Awards and Accolades 155 Index Lella and Massimo Vignelli Two Lives, One Vision For my mom and for family who love and care even when they do not understand ...