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227 INDEX Page numbers in italics indicate illustrations. Action Comics, 18 Adams, Arthur, 191 Allende, Salvador, 6 Almazán, José Antonio, 99–100 American Idol, 75, 76 “A mitad del camino” (Half Way There), 28–36, 32; aesthetics of, 20, 29, 31; civil society and, 36; compared to Historias de la Cuidad, 40, 42; distribution of, 28; globalization and, 27–28, 31, 33–34, 46, 216, 217; imagery in, 30–31, 33, 35–36; mass appeal of, 47; NAFTA and, 34; narrative of, 29–30, 33; neoliberalism and, 34–35, 213–14; race in, 33; social forces and, 218; themes of, 4; U.S. culture and, 33, 34; U.S.-Mexico border in, 34 Andean Free Trade Agreement (AFTA), 2 Anderson, Benedict, 42 Appadurai, Arjun, 7–8, 10, 191 Argentina, 2 Aristotle, 211 Asamblea de Barrios, 46 Así Soy y Qué, 191 Aurrecoechea, Juan Manuel, 3 Bachan, 5, 188, 189, 191, 192, 208, 209. See also Carrillo, Sebastián; El Bulbo Bakhtin, Mikhail, 111, 113, 160, 208 Baltimore Sun, 172 Barajas, Rafael, 20, 93, 94, 96; and the La Familia Burrón exhibit, 120 Works: Como sobrevivir al neoliberalismo sin dejar de ser mexicano (How to Survive Neoliberalism and Still Be Mexican), 94, 101; Como triunfar en la globalización, 94; Historia de un país en cariacatura, 100; How to Succeed at Globalization: a Primer for Roadside Venders, 94; Me lleva el TLC: El tratado retratado (Carried Away with NAFTA: A Portrait of the Treaty), 94; “Que no nos roben la luz” (Don’t Let Them Steal Our Light), 99, 102, 104. See also El Fisgón Bartra, Armando, 3 Batman, 6, 195, 203 Bef, 188, 207. See also El Bulbo Benavente, Toribio de (Motolinía), Historia de los indios de Nueva España, 166, 167 Benjamin, Walter, 183–84 Betteo, Patricio, 21, 207 Bloom, Harold, 190 Bolaños Cadena, Laura, 85 Boliva, 2 Bonfil Batalla, Guillermo, 185 Bosnia, 194 Bribiesca Azuara, Guadalupe, 28 Burger King, 195 Index 228 Bush, George W., administration, 2, 11 Byrne, John, 191 Calderón, Felipe, 106–7 Calderón, Rafael, 27 Caligrama, 164, 188 Cantinflas, 201 Captain America, 189 Cárdenas, Cuauhtémoc, 23, 40 Cárdenas, Lázaro, 26, 40, 137 Cardona Peña, Alfredo, Fantomas, La amenaza elegante (Fantomas, The Elegant Menace), 193 Carrillo, Sebastián, 17, 19, 20, 188; Vinny, El Perro de la Balbuena, 21. See also Bachan, El Bulbo Carter, Jimmy, administration, 8 Casas, Bartolomé de las, Brevisima relación de la destrucción de las indias, 169 Casino de la Selva, 29 Castillo, Bernal Díaz del, 166 Central American Free Trade Agreement (CAFTA), 2 Cervantes, Miguel, “Los Burrón: Dramatis personae o un elenco cacherón” (The Burróns: Dramatis Personae or a ChubbyCheeked Cast of Characters), 121–22 Chávez, Hugo, 41 Chiapas uprising, 3, 15 Clement, Edgar, 5, 15, 17, 19, 20, 164, 185, 207. See also Operación Bolívar Clinton, William, administration, 2, 194 Colombia, 2 Congreso de Trabajo (Congress of Labor), 16 Consejo Nacional para la Cultura y las Artes (National Council for Culture and the Arts), 5, 73, 108 Cortázar, Julio, Fantomas contra los vampiros multinacionales (Fantomas against the Multinational Vampires), 193 Cortés, Hernán, 109, 166, 172, 185 Costa Rica, 194 Costco, 29 Country Commercial Guide for Mexico, 8–9, 13, 74, 88, 152, 170, 218 Country Commercial Guides, 8, 11, 75 Country Human Rights Reports, 8 cultural hybridization, 11–12 cultural models, 13, 75 Da Vinci, Leonardo, Vitruvian Man, 178 Davis, Alan, 191 DC Comics, 12, 193, 194, 195 Derrida, Jacques, “Plato’s Pharmacy,” 145–46 Díaz Enciso, Fernando, 108 Díaz Ordaz, Gustavo, 185 Díaz Ordaz administration, 138 Disney, 28 Doña Maria (La Malinche), 172 Dorfman, Ariel: The Empire’s Old Clothes, 7; How to Read Donald Duck, 7, 11–12, 212, 213 Ebrard, Marcelo, 25 Eco, Umberto, 156, 196 Ecuador, 2, 11 Ediciones del Castor, 164 Editorial Caligrama, 21 Editorial Ejea, 191 Editorial Meridiano, 94 Editorial Novaro, 193 Editorial Novedades, 191, 208 Editorial Panamericana, 119 Editorial Porrúa, 119, 120 Editorial Vid, 21, 193 Ejército Zapatista de Liberación Nacional (EZLN), 219 ejido, 14 El Barzón, 15 El Bulbo, 5, 21, 187–89, 191–92, 195–211; aesthetics of, 204–7; commodification and, 201–4; corrosion of superhero myth in, 199–200, 209–11, 215; Galería section of, 207, 208; and globalization, 19, 192, 195, 200, 201, 211, 214–15, 216, 217; imagery in, 202...

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