The Anxieties of Affluence: Critiques of American Consumer Culture, 1939-1979

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Copyright 䉷 2004 by Daniel Horowitz All rights reserved Printed in the United States of America LC 2003016300 ISBN 1-55849-432-4 Designed by Jack Harrison Set in Adobe Garamond with Smaragd display by Binghamton Valley Composition Printed and bound by The Maple-Vail Book Manufacturing Group Library of Congress Cataloging-in-Publication Data Horowitz, Daniel, 1938– The anxieties of affluence : critiques of American consumer culture, 1939–1979 / Daniel Horowitz. p. cm. Includes bibliographical references and index. ISBN 1-55849-432-4 (Cloth : alk. paper) 1. Consumption (Economics)—United States—Psychological aspects. 2. Consumption (Economics)—Moral and ethical aspects—United States. 3. Intellectuals—United States—Attitudes. 4. Acquisitiveness—Moral and ethical aspects. 5. Affluent consumers—United States—Psychology. 6. Consumption (Economics)—United States—Public opinion. 7. Wealth—United States—Public opinion. 8. Public opinion—United States. I. Title. HC110.C6 H577 2004 339.4'7'097309045—dc22 2003016300 British Library Cataloguing in Publication data are available. To Helen Bramo avere mille vite, per consacrarle a te. Bramo avere mille cori, per consacrarli a te. Ma in questo che ti dono, più ch’in mille, vi sono amor, costanza e fe. How I yearn to have a thousand lives, To dedicate them all to you. How I yearn to have a thousand hearts, To dedicate them all to you. But in this one that I give you, More than in a thousand, there are Love, constancy, and faith. George Frideric Handel, Ariodante This page intentionally left blank ...