The Anxieties of Affluence: Critiques of American Consumer Culture, 1939-1979

Front Cover

DANIEL฀HOROWITZ The฀Anxieties฀of฀Affluence CRITIQUES฀OF฀AMERICAN฀CONSUMER฀CULTURE,฀1939-1979 The฀Anxieties฀of฀Affluence HOROWITZ Massachusetts This book charts the reactions of prominent American writers to the unprecedented prosperity of the decades following World War II. It begins with an examination of Lewis Mumford’s wartime call for “democratic” consumption and concludes with an analysis of the origins of President Jimmy Carter’s “malaise” speech of 1979. Between these bookends, Daniel Horowitz documents a broad range of competing views, each in its own way reflective of a deep-seated ambivalence toward consumer culture. “How—andwhy—haveAmericansstruggledtomakesenseofconsumption,morality,democracy, and capitalism? Horowitz elegantly and insightfully explores America’s preeminent 20th-century answers. Weaving influential ideas about consumption through the fabric of American social, cultural, economic, and political life, he carefully and clearly explains how each interacted with the others. . . . To the expected list of consumer culture critics that includes Lewis Mumford, Daniel Bell, Christopher Lasch, and Rachel Carson, Horowitz astutely adds such high-profile social activists as Betty Friedan and Martin Luther King Jr., and the manner in which appraisals of consumer culture shaped their thinking. . . . A volume of exceptional accessibility and clarity.”—Choice “Magisterial, well-researched, and carefully nuanced. . . . Horowitz describes an era when Americans , and especially social scientists, believed in the notion of national character and mobilized it in various ways on behalf of arguments against hedonism, status-seeking, and self-fulfillment by means of indulgent consumption. . . . The Anxieties of Affluence is an essential book for social scientists and students of American culture.”—History: Reviews of New Books “Horowitz deftly elucidates some of the most important works of the mid-twentieth century concerned with consumer abundance and its moral and political significance. The writing is always accessible, and the whole work offers a crystal clear overview and analysis of the meanings ‘affluence’ had in a crucial period of the past century.”—H B, author of Age of Contradiction: American Thought and Culture in the 1960s “An impressive and important book. . . . In a field that is sometimes flooded with abstractions, Horowitz’s approach—which focuses on specific people, debates, and texts—is welcome. There has been surprisingly little scholarship on post–World War II American consumer society, and this book certainly is the most thorough that I know of.”—L B. G, author of A Living Wage: American Workers and the Making of Consumer Society D H is Mary Huggins Gamble Professor of American Studies at Smith College and author of Betty Friedan and the Making of The Feminine Mystique: The American Left, the Cold War, and Modern Feminism. Cover design by Jack Harrison Cover art: “Appliance City,” © Richard Morrell/Corbis University of Massachusetts Press Amherst & Boston www.umass.edu/umpress Winner of the 2005 Eugene M. Kayden Award for the best book in the humanities published by an American university press A Choice Outstanding Academic Book Horo_cov_mech.indd฀฀฀1 2/10/06฀฀฀8:48:38฀AM The Anxieties of Affluence This page intentionally left blank ...