We cannot verify your location
Browse Book and Journal Content on Project MUSE

Why Cows Need Names

And More Secrets of Amish Farms

Randy James

Publication Year: 2013

Agriculture continues to be the largest industry in the United States with over 2.2 million farms. Amazingly, well over 100,000 new small family farms have sprung up in the past few years . . . and almost no one noticed.

Why Cows Need Names follows one young Amish family as they dream about and then struggle to establish a profitable and quintessentially American small farm. The story starts with Eli Gingerich’s first timid phone call to author Randy James, the county agricultural agent in Ohio’s Geauga Amish Settlement—the fourth-largest Amish settlement in the world—and traces the family’s progress over the next five years. Through gentle dialogue and true stories, James captures the challenges of creating a simple business plan that will lead to the family’s radiant success or dismal failure. As the narrative unfolds, readers get a rare glimpse into what it’s like to work in the fields with draft horses; in the barn with cows, calves, children, and Chip the family dog; or to sit at the table talking with family and friends over a noontime meal. A picture emerges of how quietly living a shared goal and “doing without” during hard times can strengthen families and provide an appreciation for what is truly important in life.

In addition to the business aspects and day-to-day farm activities, James interweaves commentary on our complex relationships with animals. The stark differences in the way animals are treated and valued in agribusinesses versus on small family farms is a recurring theme, as is debunking the myth that bigger is always better in American agriculture.

Surrounded by a factory-farm world, the Gingerich family employs a business model that flatly rejects the dogma of “economies of scale” and instead focuses on the diversity, flexibility, and efficiency that only a small family farm can capture. Why Cows Need Names provides a partial roadmap, not only for other small farms but for the many thousands of family businesses that are created each year and largely ignored in our national psyche. It will appeal to anyone interested in business management, our food supply, animal welfare, and Amish family life.

Published by: The Kent State University Press


pdf iconDownload PDF (12.0 MB)
p. 1-1

Title Page, Copyright

pdf iconDownload PDF (162.5 KB)
pp. 2-7


pdf iconDownload PDF (90.6 KB)
pp. vii-viii

read more

Preface and Acknowledgments

pdf iconDownload PDF (118.2 KB)
pp. ix-x

The Geauga Amish settlement is a real community centered in Geauga County in northeast Ohio. The stories in this book are true, though most of the names, farm locations, and some other details have been changed to preserve the anonymity of the Amish farm families. Much of the dialogue is verbatim. ...

read more

1. A Bumpy Road Ahead

pdf iconDownload PDF (147.0 KB)
pp. 1-5

It’s a cold, gray, late winter day in March of 2005, and Eli Gingerich is on the line. The full round texture of his voice rearranges the cobwebs of my memory until a 30-something, bearded face comes dimly into focus. ...

read more

2. A New Farm . . . Just Think of the Possibilities

pdf iconDownload PDF (252.8 KB)
pp. 6-20

It’s Wednesday morning, barely a week after Eli first called. Our meeting isn’t until 10:00, so I’ll swing by the Extension office first and get a few things done. Usually National Public Radio would be my companion in the car, but soft, nondistracting, music is tuned in this morning. ...

read more

3. Who Are These Amish Folks?

pdf iconDownload PDF (155.4 KB)
pp. 21-25

Driving back to the office past miles of tidy Amish farms, I can’t help thinking back to 1980 when I first started as the brand-new—and very green—county agricultural agent for the Geauga Amish settlement. Even though I grew up near an Amish community and was quite used to seeing their buggies on the road, ...

read more

4. The Budget Numbers

pdf iconDownload PDF (174.4 KB)
pp. 26-33

Eli’s new farm start-up budget was pretty much done four days after our last visit. Two weeks have passed now and I’m in the car this morning headed for the meeting to go over the numbers. Each new farm is unique, but I’ve done enough of these in the last few years that it is getting a little easier. ...

read more

5. Get Bigger and Specialize

pdf iconDownload PDF (164.8 KB)
pp. 34-40

In the days following our meeting, it is impossible for me to get Eli and Katie and the small farm they are about to establish out of my mind. Actually, I don’t even try to stop thinking about them. This is, hands down, the most rewarding and interesting part of my job. ...

read more

6. Four Big Questions

pdf iconDownload PDF (170.9 KB)
pp. 41-46

With the three meetings coming up fast, Les and I continue to refine our list of equipment and decide what questions we will ask the farmers about each piece. We finally come up with four questions. ...

read more

7. Binders, Planters, and Other Such Stuff

pdf iconDownload PDF (209.2 KB)
pp. 47-56

The first piece of equipment on my list is a corn binder. This should be easy enough. A corn binder is a fairly simple contraption made of wood and metal and held together by bolts. It’s used for making corn silage, and they all look about the same. It’s pulled through standing corn, one row at a time, by a team of horses. ...

read more

8. Why Cows Need Names

pdf iconDownload PDF (235.1 KB)
pp. 57-71

A little over five months have passed since I last drove down the Gingeriches’ driveway to go over a possible new farm plan. Thick snow covered the gravel then. Now summer is on the wane. It’s already September. Where in the world did the summer of 2005 go? ...

read more

9. Silage 101

pdf iconDownload PDF (218.6 KB)
pp. 72-84

Finally outside, I’m drawn toward the shiny new piece of equipment sitting on six-by-six wooden blocks, over next to the corncrib. I think I know what it is. I think it’s a silage loader. I’ve heard about these, but never really seen one up close. Better be sure. “Eli, is this one of those new silage loaders?” ...

read more

10. Lunch, Talk, and Silage 102

pdf iconDownload PDF (199.8 KB)
pp. 85-94

Eli steps around the corner of the barn, his round face almost cut in half by a huge, infectious grin. He’s pleased with the morning’s work and orders everyone to come inside for “lunch.” I’m a little surprised, usually on the farm the noon meal is called “dinner.” It’s normally the biggest meal of the day and at night you have “supper.” ...

read more

11. Milking—A Family Affair

pdf iconDownload PDF (228.0 KB)
pp. 95-108

It’s late Wednesday afternoon and the weather is a little cloudy but warm and dry, as I leave the office and head over once again to visit Eli and Katie, this time to be there while they milk the cows. This isn’t something I routinely do, but it’s sometimes helpful when a new farm is still getting started. ...

read more

12. The Comfort of Friends

pdf iconDownload PDF (222.5 KB)
pp. 109-120

It’s simply doesn’t seem possible that an entire year has gone by, and Eli and Katie Gingerich are filling the silo for a second winter’s cow sustenance. I’m also surprised by how much I’m looking forward to helping again this year. Tonight I will be totally exhausted, and yet I can think of nothing I’d rather do with this day. ...

read more

13. Horsemeat for Breakfast

pdf iconDownload PDF (190.6 KB)
pp. 121-129

It’s about six o’clock and I’m at home working on breakfast. I am totally focused on what is usually my favorite meal of the day, and my wife, Barb, has learned not to interfere. She calls me the “Breakfast Maestro” and will join me with her cold bowl of drippy, crunchy, highly processed cereal when I’m just about ready to eat. ...

read more

14. Tour the Manure

pdf iconDownload PDF (238.8 KB)
pp. 130-144

It’s about twenty after seven, and the sun is busy burning the haze off of this morning. Marvin Weaver called me a couple weeks ago to talk about dairy manure, and that’s why I’m on my way to his farm today. Marvin has always been a true innovator in the community. ...

read more

15. Manure Minutia and Lunch

pdf iconDownload PDF (207.8 KB)
pp. 145-155

Halfway down Market Street, Bill turns left into the parking lot of the Des Dutch Essenhaus restaurant. I haven’t been here for a couple of years, but as I remember it’s pretty good. It’s clean and bright inside, and the manager immediately comes over to greet Bill and show us all to a table near the middle of the restaurant. ...

read more

16. Drafted Out of Retirement

pdf iconDownload PDF (199.6 KB)
pp. 156-166

Unbelievable! A few months ago, laws prohibiting the slaughter of horses for human consumption actually got passed. Surprisingly, it was not the U.S. Congress that got these laws passed but the state legislatures in Texas and Illinois—home of the last three horse processing plants— ...

read more

17. The Milk Price Blues

pdf iconDownload PDF (213.8 KB)
pp. 167-178

It is hard to believe that I retired and moved to South Carolina just about a year ago. It’s May of 2009, and this week we’re back in Ohio again for a wedding and to visit so many old friends. It is a comfort to be back in the settlement and to drive up and down the gravel, dirt, and broken asphalt roads, past farm after Amish farm. ...

read more

18. “It’s What We Want to Do”

pdf iconDownload PDF (185.6 KB)
pp. 179-187

Quite unexpectedly, I’m back in Ohio only a few months after my last visit to attend the funeral of a relative. Before heading back to South Carolina, we are taking a few days to visit friends, both Yankee and Amish. Not surprisingly, I find my car pointed in the general direction of Katie and Eli Gingerich. ...

read more

19. Chinese under the Maple Tree

pdf iconDownload PDF (210.0 KB)
pp. 188-198

As we step into the kitchen, Katie turns away from the counter where she is cutting vegetables, and in a voice that is more directive than questioning says, “You are staying for lunch—aren’t you?” ...

read more

20. We Always Do

pdf iconDownload PDF (203.1 KB)
pp. 199-209

Back on the road again, traveling north, I pass three “Eggs for Sale” signs and one “Broilers for Sale” sign in under two miles. Eli is right. This egg market is definitely flooded. Most probably the farm with broilers for sale started out in the egg business and soon learned there were already too many hens and too many eggs in the neighborhood. ...

read more

21. Moving On

pdf iconDownload PDF (262.6 KB)
pp. 210-226

Another year has gone by. It’s July of 2010, and I’m spending this day quietly driving around the settlement to reacquaint myself with the landscape. In no particular hurry, I’m slowly winding my way over toward the north end of Hosmer Road and the farm that belongs to Monroe Fischer and his wife, Ada. ...

read more


pdf iconDownload PDF (2.0 MB)
pp. 227-234

It’s all here, stretched out in front of me like a hellish prison for gentle cows. Thousands of black-and-white cows milling aimlessly about on rock-hard concrete floors, covered with a soup of runny, loose feces and steaming urine. But this farm is not unique. In fact, it’s the norm for modern, large dairy farms. ...

E-ISBN-13: 9781612777016
E-ISBN-10: 1612777015
Print-ISBN-13: 9781606351680

Page Count: 200
Publication Year: 2013

Research Areas


UPCC logo

Subject Headings

  • Farm life -- Ohio -- Geauga County.
  • Farms -- Ohio -- Geauga County.
  • Amish farmers -- Ohio -- Geauga County -- Biography.
  • Dairy farmers -- Ohio -- Geauga County -- Biography.
  • You have access to this content
  • Free sample
  • Open Access
  • Restricted Access