The Cycle: A Practical Approach to Managing Arts Organizations

Contents

contents Authors’ Note ix Introduction 1 1 Programming: It Is All about the Art 6 2 Programmatic Marketing: Putting Butts in Seats 24 3 Institutional Marketing: Image Is Everything 47 4 Building the Base: It’s All in the Family 79 5 Assembling a Productive Board: The Head of the Family 90 6 Generating Revenue: Earning Rent from the Cycle 104 7 Controlling Expenses: Not Glamorous, but Essential 138 8 Implementing the Cycle: The Cycle Worksheet 144 9 When the Cycle Breaks 154 10 The Cycle and Strategic Planning 164 Epilogue 183 Acknowledgments 187 ...