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vii contents ix Preface one “The T wentieth Century’s Greatest Romance”: Imagining the Beatles 1 two “Ladies and Gentlemen, The Beatles!”: Introducing the Image 20 three “Preparing Our Teenagers for Riot and Ultimate Revolution”: The Touring Years, 1964–66 70 four “The Mood of the Sixties”: The Beatles as Artists, 1966–68 126 viii contents five “Beatlepeople”: Rolling Stone, 1967–70 178 six “Beautiful People”: The Beatles’ Idealized Past 215 237 Notes 255 Bibliography 275 Index ...

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