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Index ◆ 191 Page numbers in italics refer to illustrations. Ackerman, ed, 33 Adams Company, 59 Adolphus Hotel, 42 advertising in national publications, 179, 180 scrapbook of, xv televised advertising campaign, 46 Agave nectar, 155 Alex Foods, 60 Allen, Lupita, 163 Amarillo plant, 181 Anaheim chilies, 155 Ancho chili powder, 155 appetizers Duck, Dried Cherry, and Ancho Tamale Tart Appetizers recipe, 166 Mexican Chicken Appetizer recipe, 104 apples: Fritos Baked Apples recipe, 141 Armacoast (confectionery employee), 3 army contracts, 52 arugula, 155 Austex brand products, 63 avocados Avocado Cheese Dip recipe, 28 Calavo Dip recipe, 30 Calavo Dip with Heinz Salad Cream and Onion Soup recipe, 29 Calavo Dip with Heinz Salad Cream recipe, 30 Fritocado Sandwich 1 recipe, 29 Frito kids Guacamole recipe, 159 Guacamole Salad Garnished with Fritos Corn Chips recipe, 9 Margarita, Mango Salsa, and Avocado Congealed Salad, 156, 156, 157–58 Ayers, Jerry and Victoria, 161 Aztec Casserole recipe, 66 bags designs of, 9 for Fritatos, 58 and quality control emphasis, 8 recipes featured on, 77–78, 181 sizes of, 107, 180 baked apples recipe, 141 baked beans recipe, 93 Baken-ets, 59 baking, xvi, 136–39 bananas Frito-Banana-Peanut Butter Salad recipe, 135 Fritos Banana Logs recipe, 135 barbecue restaurants, 8 Barbecue Sauce recipe, 129 bean dips, 79 advertising for, 89 Bean Dip Variations, 80 development of, 87–88 jalapeño bean dip, 87–88, 89, 93–94 Jalapeño Bean Dip Casserole recipe, 93–94 Jalapeño Bean Dip Fondue recipe, 94 See also dips Beard, James, 88–89 beef Beef Casserole recipe, 66 Beef Ole! recipe, 55 Massaman Curry with Beef recipe, 115–16 Belle Products, 63, 124, 131 Better Homes and Gardens, 182 Big wells, Texas, 31 birth announcement, xvi Boedeker, George, 101 Bowl of Red (Tolbert), 106–7 Boyd, roy, 51 Bracken, Peg, 8 branding, 60 Brangus cattle, 68 Brawley, Blanche, 2 bread recipes, 77 Calavos Calavo Dip recipe, 30 Calavo Dip with Heinz Salad Cream and Onion Soup recipe, 29 Calavo Dip with Heinz Salad Cream recipe, 30 California plant in, 35, 35, 51, 52, 53 research laboratory in, 101 road trips to, 50 192 ◆ INDex California (cont.) sales meetings in, 42, 43 warehouse in, 52 California Foods research Institute, 21, 23, 28 California Home economics, xv Campbell, John, 75, 76, 88, 148 cardamom, 155 carhop tray patent, 81, 81–82 Carnation, 21, 29 carrot casserole recipe, 127 Casa de Fritos and Champion Foods division, 61–62 location of, 62, 64 mechanical Frito kid at, 62, 151 menu of, 86 and Ta-Cups, 85 casseroles Aztec Casserole recipe, 66 Beef Casserole recipe, 66 Carrot Casserole recipe, 127 Cheese and Corn Casserole recipe, 123 Chicken Casserole recipe, 123 Chick’n Pretzel Pie recipe, 65 eggplant Casserole recipe, 19, 24, 128–29 enchilada recipe, 67 Frito Chili Pie Casserole recipe, 9, 110 Fritoque Pie recipe, 13, 164 Green Bean Casserole with Potato Chips recipe, 65 Hearty Bean Casserole recipe, 66 Jalapeño Bean Dip Casserole recipe, 93–94 Squash and Onion Casserole recipe, 65 Sweet Potato Casserole recipe, 14 Tamale royal recipe, 67 cattle operations, 68, 68, 71, 72, 73–74 Chambers, Thomas, 38 Chambers, william M., 87 Champion Chili, 60, 61, 182 Champion Foods, 61–62, 100–101, 106 character trade names, 20–21 Cheese and Pineapple in Lemon Gelatin Garnished with Fritos recipe, 134 Cheesteak stand, 103 Cheetos and diversification of company, 58 introduction of, 19 name of, 59–60 production of, 182 and trans fats, 147, 183 chef’s salad recipe, 131 cherries: Duck, Dried Cherry, and Ancho Tamale Tart Appetizers recipe, 166 chicken Chicken A La king recipe, 9 Chicken Casserole recipe, 123 Chicken con Fritos recipe, 25 Chick’n Pretzel Pie recipe, 65 Green Chicken Mole recipe, 163 Mexican Chicken Appetizer recipe, 104 Mexican Chicken recipe, 9 ronald’s Bootleg Chicken recipe, 104 Thanksgiving Chicken recipe, 26 chilequiles recipe, 161 chile relleno recipe, 160–61 chili Miss Ferne’s Chili recipe, 56 Stephan Pyles Pedernales river Chili recipe, 114 Tolbert’s Original Texas Chili recipe, 115 uncle earl’s Texas Chili recipe, 93 Venison Chili recipe, 116 See also Fritos Chili Pie chip sorting machine, 46 chocolate Chocolate Cookies recipe, 122, 141 Chocolate Crunchies recipe, 122, 137, 141, 142 Chocolate Fondue recipe, 153 Chocolate Mint Crunchies recipe, 142 Chocolate Squares recipe, 138, 142 Christian Science Monitor, 182 Christmas parties, 40, 41 Christmas Tamalada bulk recipe, 164–65 Church’s Fried Chicken, 82 Clam-Cheese Dip recipe, 79 clip racks, 8, 10, 15, 19, 82 Cocannouer, Joseph A...

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