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60 Untitled is not a good way to start. The title is the flight plan, the primer, the road sign telling us what to expect. You worked hard on this. It deserves a name. It—the title—can convey information whole sentences can’t. It can do little, or even harm your verse, so be careful. You can do damage here, like naming a son John Jr.: unimaginative, twice, or a played-out daughter’s name: Jane, Kate, or Alice. Let’s face it: we’re making what consumers won’t buy. Where’s the glitz? Hawk it! Let’s sell this mother. Hopefully you worked hard. It deserves a name, as does anything you brought into this world from nothing. ...

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