We cannot verify your location
Browse Book and Journal Content on Project MUSE

Blue Skies: A History of Cable Television

Patrick R. Parsons

Publication Year: 2008

Cable television is arguably the dominant mass media technology in the U.S. today.  Blue Skies traces its history in detail, depicting the important events and people that shaped its development, from the precursors of cable TV in the 1920s and '30s to the first community antenna systems in the 1950s, and from the creation of the national satellite-distributed cable networks in the 1970s to the current incarnation of "info-structure" that dominates our lives.  Author Patrick Parsons also considers the ways that economics, public perception, public policy, entrepreneurial personalities, the social construction of the possibilities of cable, and simple chance all influenced the development of cable TV.

Since the 1960s, one of the pervasive visions of "cable" has been of a ubiquitous, flexible, interactive communications system capable of providing news, information, entertainment, diverse local programming, and even social services.  That set of utopian hopes became known as the "Blue Sky" vision of cable television, from which the book takes its title.

Thoroughly documented and carefully researched, yet lively, occasionally humorous, and consistently insightful, Blue Skies is the genealogy of our media society.

Published by: Temple University Press


pdf iconDownload PDF (20.1 KB)
pp. v

read more


pdf iconDownload PDF (45.9 KB)
pp. vii-ix

The number of books, articles and reports written on cable television is well beyond anyone’s count.1 Scholars, lawyers, engineers and journalists began a producing a torrent of paper on cable in the early and mid-1960s. Voluminous governmental reports date back to the late 1950s. The material covers every manner...

read more

1: The Evolution of a Revolution (Origins–1930s)

pdf iconDownload PDF (173.7 KB)
pp. 1-36

George Gardner was young, ambitious, and willing to take a chance. He was also cold, tired, and perhaps a little frustrated. The night sky above sparkled with stars and, to him, possibilities. Still, it had been a long, sweaty, dusty day, and he had not yet found that for which he had come searching in the night sky. ...

read more

2: Pioneering Efforts (1930s–1952)

pdf iconDownload PDF (188.6 KB)
pp. 37-76

The young man was focused and busy. He was clinging to the top of a power pole in Shenandoah, Pennsylvania, on a sunny autumn day, working on the coaxial line for the community aerial that the Shen-Heights TV Association was running through town. He was new with the small company, just learning the tricky business of connecting cables, and he didn’t need unnecessary interruptions. ...

read more

3: Mom ‘n’ Pop Business (1951–1958)

pdf iconDownload PDF (195.0 KB)
pp. 77-121

Marty Malarkey was a young man managing a family business, Malarkey Music Co., in Pottsville, Pennsylvania. He sold musical instruments, sheet music, radios, and when he could, which was not often, TV sets. Pottsville is not far from Lansford and Mahanoy City, and the same hills that blocked TV signals from reaching those towns also stymied reception in Pottsville. In 1949, Malarkey took a business trip to New York City...

read more

4: Abel Cable Goes to Washington (1950–1960)

pdf iconDownload PDF (207.9 KB)
pp. 122-169

The FCC was aware of community antenna television from the start. L. E. Parsons, of course, had written the FCC early on in his experiments, describing the technology, the results, and the prospects. He had actively, albeit unsuccessfully, sought approval for a broadcast retransmission system to replace his coaxial cable. While the agency rejected his request, it did send

read more

5: Cable’s New Frontier (1960–1966)

pdf iconDownload PDF (251.7 KB)
pp. 170-231

If Al Malin was a little nervous, he had a right to be. He had received the standard introduction, the biography and small accolades, and now approached the podium to address the Ninth Annual Exhibit and Symposium of the National Community Television Association. As out-going president, it was his job to help heal the still bleeding political wounds, mostly self-inflicted, that the Association...

read more

6: The Wired Nation (1966–1972)

pdf iconDownload PDF (263.7 KB)
pp. 232-296

It was a new vision: television programming on demand, teleconferencing, electronic banking, shopping, and health care assistance; an electronic town square dedicated to democratic discourse, the advancement of local and national governance; instant news, information, and educational opportunity. ...

read more

7: The Cable Fable (1972–1975)

pdf iconDownload PDF (202.8 KB)
pp. 297-340

It was a story told by more than one cable executive and more than one banker, between 1973 and 1975. The cable company was in arrears; the lenders were demanding their money. The cable operator, saddled with a debt service that dwarfed cash flow, had no money to give them. Keys were dropping on conference tables across the country, as operators, with little real choice, were calling...

read more

8: The Phoenix (1975–1980)

pdf iconDownload PDF (262.1 KB)
pp. 341-402

Irving Kahn looked out on the audience. It was the annual convention of the Texas Cable TV Association, February 27, 1975. He had been free from federal confinement for only a few months and this was his first public address in two years. He...

read more

9: Cablemania (1980–1984)

pdf iconDownload PDF (305.2 KB)
pp. 403-479

Cable franchising activity, which had abated in the early 1970s, mushroomed in the last half of the decade and into the early 1980s. The tumbling of federal controls, the emergence of national cable programming, and the renewed flow of investment dollars meant that cable could try its luck once more in the major markets. Touting forty-, fifty-, and even eighty channel or more systems carrying HBO, Showtime, ESPN, C-SPAN, and Nickelodeon, cable came back, pounding...

read more

10: The Cable Boom (1985–1992)

pdf iconDownload PDF (259.3 KB)
pp. 480-542

Just after 11:30 am on Tuesday, January 28, 1986, the Space Shuttle “Challenger” began its ascent from the launching pad at Cape Canaveral, Florida. It carried a crew of seven, including the nation’s first civilian astronaut, high school teacher Christa McAuliffe. The booster and shuttle rose gracefully from the gantry, soaring spaceward, but at one minute into the flight, the shuttle burst into flame and exploded, as horrified crowds watch...

read more

11: The Cable Cosa Nostra (1986–1992)

pdf iconDownload PDF (180.6 KB)
pp. 543-580

It was December 1986. In a matter of days, rate controls would come off and operators would be free to raise prices at will. Bill Daniels, the reigning godfather of cable television, was issuing a warning— do not abuse the privilege. Many operators paid heed. Many more did not. ...

read more

12: 500 Channels (1992–1996)

pdf iconDownload PDF (226.6 KB)
pp. 581-635

In 1947, engineers working at Bell Laboratories created the first transistor. In the late 1950s, they developed methods to multiply the functions of many of these devices on a single silicon wafer, an integrated circuit, or chip. In 1968, Robert Noyce and Gordon Moore founded Intel Development Corp. to improve and manufacture those chips. In 1975, a small businessman in Albuquerque, New Mexico, Ed Roberts, placed an Intel chip at the heart...

read more

13: “What’s Gonna Be Next?” (1997–2005)

pdf iconDownload PDF (267.4 KB)
pp. 636-700

Bill Gates, the richest man in the world, was having dinner with friends. The cable industry had about $38 billion in combined subscriber and advertising revenue in 1997. Gates himself was worth about $40 billion. Microsoft was awash in cash and Gates had $10 billion he did not quite know what to do with. One of the options was to put some of it into cable television...


pdf iconDownload PDF (56.0 KB)
pp. 701-704


pdf iconDownload PDF (237.1 KB)
pp. 705-766


pdf iconDownload PDF (163.3 KB)
pp. 767-804

E-ISBN-13: 9781592137060

Publication Year: 2008