Blue Skies: A History of Cable Television
Publication Year: 2008
Since the 1960s, one of the pervasive visions of "cable" has been of a ubiquitous, flexible, interactive communications system capable of providing news, information, entertainment, diverse local programming, and even social services. That set of utopian hopes became known as the "Blue Sky" vision of cable television, from which the book takes its title.
Thoroughly documented and carefully researched, yet lively, occasionally humorous, and consistently insightful, Blue Skies is the genealogy of our media society.
Published by: Temple University Press
Download PDF (20.1 KB)
Download PDF (45.9 KB)
The number of books, articles and reports written on cable television is well beyond anyone’s count.1 Scholars, lawyers, engineers and journalists began a producing a torrent of paper on cable in the early and mid-1960s. Voluminous governmental reports date back to the late 1950s. The material covers every manner...
1: The Evolution of a Revolution (Origins–1930s)
Download PDF (173.7 KB)
George Gardner was young, ambitious, and willing to take a chance. He was also cold, tired, and perhaps a little frustrated. The night sky above sparkled with stars and, to him, possibilities. Still, it had been a long, sweaty, dusty day, and he had not yet found that for which he had come searching in the night sky. ...
2: Pioneering Efforts (1930s–1952)
Download PDF (188.6 KB)
The young man was focused and busy. He was clinging to the top of a power pole in Shenandoah, Pennsylvania, on a sunny autumn day, working on the coaxial line for the community aerial that the Shen-Heights TV Association was running through town. He was new with the small company, just learning the tricky business of connecting cables, and he didn’t need unnecessary interruptions. ...
3: Mom ‘n’ Pop Business (1951–1958)
Download PDF (195.0 KB)
Marty Malarkey was a young man managing a family business, Malarkey Music Co., in Pottsville, Pennsylvania. He sold musical instruments, sheet music, radios, and when he could, which was not often, TV sets. Pottsville is not far from Lansford and Mahanoy City, and the same hills that blocked TV signals from reaching those towns also stymied reception in Pottsville. In 1949, Malarkey took a business trip to New York City...
4: Abel Cable Goes to Washington (1950–1960)
Download PDF (207.9 KB)
The FCC was aware of community antenna television from the start. L. E. Parsons, of course, had written the FCC early on in his experiments, describing the technology, the results, and the prospects. He had actively, albeit unsuccessfully, sought approval for a broadcast retransmission system to replace his coaxial cable. While the agency rejected his request, it did send
5: Cable’s New Frontier (1960–1966)
Download PDF (251.7 KB)
If Al Malin was a little nervous, he had a right to be. He had received the standard introduction, the biography and small accolades, and now approached the podium to address the Ninth Annual Exhibit and Symposium of the National Community Television Association. As out-going president, it was his job to help heal the still bleeding political wounds, mostly self-inflicted, that the Association...
6: The Wired Nation (1966–1972)
Download PDF (263.7 KB)
It was a new vision: television programming on demand, teleconferencing, electronic banking, shopping, and health care assistance; an electronic town square dedicated to democratic discourse, the advancement of local and national governance; instant news, information, and educational opportunity. ...
7: The Cable Fable (1972–1975)
Download PDF (202.8 KB)
It was a story told by more than one cable executive and more than one banker, between 1973 and 1975. The cable company was in arrears; the lenders were demanding their money. The cable operator, saddled with a debt service that dwarfed cash flow, had no money to give them. Keys were dropping on conference tables across the country, as operators, with little real choice, were calling...
8: The Phoenix (1975–1980)
Download PDF (262.1 KB)
Irving Kahn looked out on the audience. It was the annual convention of the Texas Cable TV Association, February 27, 1975. He had been free from federal confinement for only a few months and this was his first public address in two years. He...
9: Cablemania (1980–1984)
Download PDF (305.2 KB)
Cable franchising activity, which had abated in the early 1970s, mushroomed in the last half of the decade and into the early 1980s. The tumbling of federal controls, the emergence of national cable programming, and the renewed flow of investment dollars meant that cable could try its luck once more in the major markets. Touting forty-, fifty-, and even eighty channel or more systems carrying HBO, Showtime, ESPN, C-SPAN, and Nickelodeon, cable came back, pounding...
10: The Cable Boom (1985–1992)
Download PDF (259.3 KB)
Just after 11:30 am on Tuesday, January 28, 1986, the Space Shuttle “Challenger” began its ascent from the launching pad at Cape Canaveral, Florida. It carried a crew of seven, including the nation’s first civilian astronaut, high school teacher Christa McAuliffe. The booster and shuttle rose gracefully from the gantry, soaring spaceward, but at one minute into the flight, the shuttle burst into flame and exploded, as horrified crowds watch...
11: The Cable Cosa Nostra (1986–1992)
Download PDF (180.6 KB)
It was December 1986. In a matter of days, rate controls would come off and operators would be free to raise prices at will. Bill Daniels, the reigning godfather of cable television, was issuing a warning— do not abuse the privilege. Many operators paid heed. Many more did not. ...
12: 500 Channels (1992–1996)
Download PDF (226.6 KB)
In 1947, engineers working at Bell Laboratories created the first transistor. In the late 1950s, they developed methods to multiply the functions of many of these devices on a single silicon wafer, an integrated circuit, or chip. In 1968, Robert Noyce and Gordon Moore founded Intel Development Corp. to improve and manufacture those chips. In 1975, a small businessman in Albuquerque, New Mexico, Ed Roberts, placed an Intel chip at the heart...
13: “What’s Gonna Be Next?” (1997–2005)
Download PDF (267.4 KB)
Bill Gates, the richest man in the world, was having dinner with friends. The cable industry had about $38 billion in combined subscriber and advertising revenue in 1997. Gates himself was worth about $40 billion. Microsoft was awash in cash and Gates had $10 billion he did not quite know what to do with. One of the options was to put some of it into cable television...
Download PDF (56.0 KB)
Download PDF (237.1 KB)
Download PDF (163.3 KB)
Publication Year: 2008