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INDEX Page numbers in italics refer to tables. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 Pallotta:Uncharitable page 305 Aaron Diamond Center, 193 accountability: comparison of charity types and, 161; conflicting efficiency standards, 159–62; in for-profit sector, 174–75; outcomes assessment approaches, 170–76, 181–82; watchdog guidelines and, 16–17, 109, 130–37, 172. See also efficiency measures; infrastructure ; outcomes Adams, Henry, 23 advertising: advantages of advertising for charities, xiii, 103–4, 106; branding, 108–9; consumer demand, 105–7; cross-marketing, 205–6; disaster relief and, 110–12, 155; donated advertising, 102–3; ideological prohibition of in charity, xii, 100, 102–4, 107, 109; images of success in, 72–77; nonprofit vs. for-profit approaches to, xiii, 46, 96– 104, 107–10; at Pallotta TeamWorks, 198, 201–7; political transformation and, 116; return-on-investment, 104–5, 113, 113; segregation vs. consolidation of causes, 204–6; self-interests of consumers and, 38–39; special event fundraising and, 156, 191, 194–95; as “taking funds from the needy,” 39–40, 104; target population as “grassroots,” 104 AIDS Community Donor Action, 198 AIDS Lifecycle, 221–23, 222–23, 265– 66n120 AIDS pharmaceutical charities, 14 AIDSRides: achievements of, 191–94, 213; advertising for, 113, 114; AIDS Lifecycle compared with, 221–23, 222–23, 265–66n120; Breast Cancer 3-Day compared with, 154–55; efficiency assessment of, 196–97; “failure” rhetoric in reviews of, 82–83; Harvard Business School case study, 191; initial investment in, 86; intangible benefits of, 145–46, 194–95, 200; “most you can do” approach, 190–91, 199; origin of, 190; overhead, 82–83, 93–94, 143; overview, xiv–xv, 190; PallottaTeamWorks collapse and, 216–20; resistance from nonprofit ideology, 44–45; smaller charities and, 121–22 AIDS Vaccine Events, net income from, 203 AIDS Vaccine Rides, 154–55, 213–14 altruism: among Harvard Business School graduates, 70; charity as self-motivated act, 44, 55–56; compensation and, 53– 56; as destructive of the concept of benevolence, 45; hope as unacceptable risk and, 89–90; limits of, 119; moral authority and, 56; personal security compared with, 69; scientific studies of, 45; venture philanthropy and, 119, 122. See also compensation; nonprofit ideology; self-interest Amazon.com, 94–95 American Cancer Society, 97, 136 American Foundation for AIDS Research, 99 American Foundation for Suicide Prevention , 193 American Institute for Research, 100 American Institute of Philanthropy, 132– 33, 135, 159 American Lung Association, 136, 193, 208 American Red Cross. See Red Cross 306 Index Amnesty International, 99 Aquinas, Thomas, St., 117 Armstrong, Neil, 187 AT&T, 99 Atlantic Philanthropies, 139–40 Augustine of Hippo, St., 30 Avon Foundation, 86, 210, 217–20, 267n130 Avon Walks for Breast Cancer, 210, 224–27, 224–26 Baxter, Richard, 22 Better Business Bureau Wise Giving Alliance , 132–37, 159–61, 213–14, 218 Bhattacharya, Rinku, 161 Block Island, 32 Bono, 109 Boogie for Breast Cancer, 268n131 Breast Cancer 3-Days: achievements of (1998–2002), 191–95, 213; Avon litigation in connection with, 217–20; Avon Walks for Breast Cancer compared with, 210–11, 224–27, 224–26; efficiency assessment of, 196–97, 210; initial investment in, 86; origin of, 190, 212; overview, xiv–xv Breast Cancer Crusade, 210, 268n131, 268– 69n136 Bremer, Francis J., 19, 26 Bremner, Robert, 31 Brennan, William J., 212 Bridgespan Group, 65–66, 70–71 Brooks, Arthur, 112 capacity-building. See infrastructure capitalism: absence of theology in, 127; capital investment and, 36–38, 118; capitalist approach to charity, 7, 36– 38, 179–80; capitalistic morality, 23; as essential to modern economies, 16; giving and, 180; long-term results and, 41; love and, 180; money as exchange medium in, 46; motion picture industry, 87; pretense of, 9–15; profit as concept in, 3–4, 11, 19; Puritans and, 19–24, 177–78; risk taking and, 41; “rule book” for, 42; selfinterest as motive in, xii, xiv; social change and, xiii–xiv, 7, 15–16, 34, 37, 43, 47, 178, 181; use prohibited by ideology, 9 Care Exchange, 222 Carnegie, Andrew, 11 Carson, Emmett, 65–66, 183–84 celebrity-backed charitable efforts, 14 Center for Effective Philanthropy, 160 Changing Our World, Inc., 100 charity: benefits of, 38–39, 120; capitalistic approach to, 7, 36–38...

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