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vii Illustrations Figures 1.1 Borden’s Eagle Brand Condensed Milk advertisement, 1911 / 17 1.2 Neave’s Food advertisement, 1900 / 18 2.1 Milk laboratory at a Toronto dairy, ca. 1920 / 23 2.2 Delivery teams outside the Walker-Gordon Laboratory in Montreal / 25 3.1 Portrait of Dr. Helen MacMurchy, 1914 / 38 3.2 Dr. Fowler’s Strawberry and Peppermint Mixture advertisement, 1900 / 40 4.1 Glaxo the Super-Milk advertisement, 1921 / 56 4.2 Graduation portrait of Alan Brown, 1909 / 60 5.1 Kamloops Well Baby Clinic, 1923 / 73 5.2 Package of Pablum, ca. 1934 / 77 5.3 Crown Brand Corn Syrup advertisement, 1938 / 79 5.4 Libby’s Homogenized Baby Foods advertisement, 1938 / 80 5.5 Heinz Strained Foods advertisement, 1936 / 81 5.6 Squibb Cod Liver Oil advertisement, 1935 / 82 5.7 Diet of the Dionne quintuplets, 1936 / 85 5.8 Dionne quintuplets advertisement for Carnation Milk, 1935 / 86 6.1 Newborn infant breastfed by mother, 1940 / 91 6.2 Mother preparing infant formula, 1940 / 93 6.3 Mother wearing bindings following childbirth, 1940 / 95 6.4 Father bottle-feeding an infant, 1967 / 99 7.1 Nestlé Boycott pamphlet / 118 7.2 Cover of The Canadian Mother and Child, 1979 / 124 8.1 Cover of “Breastfeeding … the best start in life” pamphlet, 1985 / 131 9.1 Breastfeeding Friendly logo, 1994 / 158 9.2 INFACT Canada poster / 166 viii Illustrations Graphs 3.1 Breastfeeding duration by mother’s country of origin, Toronto, 1915–17 / 41 8.1 Breastfeeding and age when first used supplement of infant formula in relation to receipt of free formula sample, Canada, 1982 / 135 8.2 Type of formula first introduced by breastfeeding mothers in relation to the brand of dample received from the hospital, 1982 / 136 8.3 Breastfeeding initiation rates by region, 1965–71, 1978, 1982 / 137 8.4 National breastfeeding initiation and duration rates, 1963–1982 / 138 8.5 Breastfeeding initiation in the non-Aboriginal and First Nations population by region, 1982 / 141 8.6 Breastfeeding rates among Aboriginal women and general population, 1988 / 142 10.1 National breastfeeding initiation trends, 1965–2003 / 186 ...

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