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1 Introduction Ever since humans began to consume alcohol, they have had a difficult relationship with it. Alcohol is a colorless liquid that has, in itself, no material , cultural, or moral value. But like many other commodities, it has been ascribed complicated and often contradictory sets of values that have varied over time and place, and that are interwoven with the complexities of power, gender, class, ethnicity, and age in the societies in which it is consumed. All these values derive fundamentally from the action of alcohol on the human nervous system. Readers who have consumed alcohol will recognize one or more of the stages of intoxication that begin with the first sip of alcohol , whether it is beer, whiskey, wine, a cocktail, or a beverage made from the myriad commodities used to produce alcohol. A small volume of alcohol generally gives the drinker a sense of well-being, and further drinking can lead, in turn, to feelings of euphoria, relaxation of social inhibitions, loss of balance and coordination, slurred speech, vomiting, and loss of consciousness. Severe cases of alcoholic poisoning can be fatal. Needless to say, not all consumers of alcohol drink so much that that they experience anything more than a pleasant and uplifting sense of well-being. Not only did that sense became highly valued and much sought-after, but the state of euphoric otherworldliness that came with further drinking has been, in some cultures, thought of as spiritual and as bringing the consumer closer to the gods. In other cultures, the potential of alcohol to harm its consumer produced dire warnings about excessive consumption and various punishments for becoming perceptibly intoxicated. The result was a polarity of views toward alcohol. On one hand, alcoholic beverages have been widely employed as a social lubricant and adhesive in daily interactions, as varied as Russian workers drinking in their factories in the nineteenth century to women gathering at an all-female dramshop in London to drink gin in the early 1700s. Alcohol has historically played a role at marriages and funerals, and it has commonly marked 2 introduction commercial, political, and other events. Madeira was used to launch one of the U.S. Navy’s first frigates in 1797, while some East African peoples celebrated marriages with banana beer. Alcohol has often been provided to pay for work, and it was widely used as currency when Europeans extended their economic activities to the wider world; whiskey, gin, and rum bought slaves and commodities as varied as beaver pelts and copra, influence, and land. Alcohol helps people relax and sometimes to forget their cares. Alcoholic beverages, especially beer and wine, have often been associated with divinity, and they have historically been credited with having medicinal or therapeutic properties; it is hard to think of an illness, disease, or physical pathology that has not, at some time, been treated by some form of alcohol. It has been credited with ridding the body of worms and cancer, aiding digestion, fighting heart disease, and turning back old age and extending life itself. On the other hand, alcohol has been described as a menace, not only to the individual consumer but to the society in which it is consumed. It has been described as evil, as the gift of a devil rather than of any god. Some nineteenth-century Christian theologians were so horrified at the thought that their god might have approved of alcohol that they reinterpreted the Bible to show that Jesus’s first miracle was to turn water into grape juice, not wine. Islam and some other religions banned the consumption of alcohol and other intoxicants. Alcohol has been blamed for illnesses, insanity, accidents, immorality, impiety, social disorder, catastrophes, crime, and death. From the Middle Ages to the present, it has been a convention for some commentators to see alcohol as the core problem from which all other problems flow. Many critics of alcohol have acknowledged that, consumed in moderation , alcohol need not have dire consequences. Reflecting this position, most authorities have historically tried to mitigate the worst effects of alcohol by surrounding its production, distribution, and consumption by regulations. They have included controlling the alcohol content of beverages, forbidding drinking by children, and limiting the hours of taverns and bars. Other authorities have shown little confidence that men and women can voluntarily limit their intake of alcohol and have deemed it better for everyone to abstain from alcohol completely. Such prohibition rules have been implemented...

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