Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

Contents

Acknowledgments ix Introduction 1 1 God May Choose a Country Boy 13 2 Campus Ministry at America’s “Trojan Horse” 41 3 Sibling Rivalries 69 4 The Conservative Impulses of the Early 1960s 93 5 The Jesus Revolution from Berkeley to Dallas 119 6 The Evangelical Bicentennial 147 7 America and the World for Jesus 173 8 Kingdoms at War 199 Conclusion 227 Notes 237 Bibliography 263 Index 279 Contents This page intentionally left blank Bill Bright at Northeastern State College, 1942 17 Henrietta Mears, director of Christian Education at the First Presbyterian Church of Hollywood, ca. 1945 21 Bill Bright and Vonette Zachary at the 1948 College Briefing Conference 32 Bill Bright and Billy Graham at Forest Home, ca. 1950 35 Judy Kifer getting a response to Campus Crusade’s questionnaire at the University of Texas, 1963 54 Dianne Ross and Shirley Milligan, 1962 56 Bill, Brad, Zachary, and Vonette Bright at Forest Home, 1962 58 Billy Graham receiving an honorary degree at Bob Jones University, 1948 76 Bill Bright outlining his strategy for the “Great Commission,” ca. 1961 96 Bill Bright and Bob Kendall, ca. 1965 98 Witnessing with the Four Spiritual Laws, 1970 101 Campus Crusade’s new Arrowhead Springs headquarters, ca. 1967 115 Campus Crusaders telephone students during the “Berkeley Blitz,” January 1967 122 Illustrations Jon Braun delivering his “Sex, Love, and Marriage” lecture, 1966 124 Campus Crusade event featuring Josh McDowell, fall 1970 128 Paul Eshleman, Billy Graham, and Bill Bright at Explo ’72, June 1972 142 Johnny Cash performs at the Explo ’72 Jesus Music Festival 143 Bill Bright and Joon Gon Kim at Explo ’74, August 1974 153 Vonette Bright, ca. 1974 157 FamilyLife’s Dennis Rainey at the 2004 “Mayday for Marriage” rally 216 [viii] ILLUSTRATIONS ...