Creating Consumers: Home Economists in Twentieth-Century America

Index

391 Index Abel, Mary Hinman, 32, 33, 51, 70–71 Addams, Jane, 28, 30, 37 Advertisers and advertising: and women consumers, 8–9; and business communication with consumers, 10, 160, 180–81, 198, 276; and rational consumption, 41, 101; and retail environments, 41, 198; home economics research on, 68, 101; and consumer education, 107, 110, 160, 166–68; and home economists representing consumers, 112, 114, 298, 300; and refrigeration, 125, 127, 132–33; and Frederick, 141–42; business home economists distinguished from women in, 156, 158–59, 160, 168; and advertising materials in home economics education, 169–70; and business home economists, 176–77, 189, 197, 266; and “truth in advertising ,” 178, 181, 182, 203; and food industry, 179–80, 183–87, 191, 204, 209; and Procter & Gamble, 183–86, 188–89, 192, 193, 342 (n. 41); and product testing, 201, 203, 204, 205; and utility companies, 209, 212, 228, 232; and household equipment manufacturers, 211; and television, 244, 276; and World War II, 253; and fictional home economists, 276–78; and consumer movements, 286; propaganda against, 338 (n. 83) Advertising Women of New York, 141 Aging population, 288 Agricultural Adjustment Administration (AAA), 105, 107 Agricultural extension service: and curricula on consumption, 3, 4; expansion of, 7, 66; and role of home economists, 17, 36, 42, 52, 59, 64, 73, 78, 139, 145, 151, 152, 155; and business home economists, 54, 146, 147, 165; and home economics education, 73, 80; and home economics research, 96; and consumer education, 106–7, 230; and textiles and clothing, 121; and utility companies, 220. See also Home demonstrations Agricultural Research Administration (ARA), 247 Agricultural Research Center, 247 Agricultural Research Service (ARS), 250–51 Agriculture: modernization of, 3, 7, 31–32, 52, 63, 65, 101, 252; marketing of agricultural crops, 4, 66, 108, 244, 250, 252; and professionalism of home economists, 16, 74–78; and World War I food conservation program, 57; depression in sales of products, 65, 92, 93; and production/consumption relationship, 80, 92, 96; public policy on, 244 Ahern, Eleanor, 154, 189–93, 205, 260, 272, 297, 342 (n. 49) Alderson, Wroe, 272 Alexander, Lucy, 112 Allen, Ida Bailey, 106, 342 (n. 41) Allen, Olive, 189–90 Aluminum Goods Manufacturing Company , 194 American Association for Labor Legislation , 30 American Association of Family and Consumer Science (AAFCS), 296 American Association of Textile Chemists and Colorists, 83 American Association of University Women, 73, 84, 89, 109 American Balsa Wood Company, 125 American Chemical Society, 83, 197 American Country Life Association, 73 392 INDEX American Dietetic Association, 154, 189 American Engineering Standards Committee (AESC), 98, 109 American Farm Bureau Association, 73 American Farm Bureau Federation (AFBF), 73 American Food Journal, 149, 188, 190 American Gas Association (AGA), 219, 241, 242, 329 (n. 71) American Grocery Manufacturer’s Association , 154 American Home Economic Association (AHEA): mission of, 1, 35; lobbying of, 14; lack of code of ethics, 16; and home economics education, 35, 36, 60; and World War I food conservation program, 53; and Stanley, 62; and home economics research , 65, 66, 250–52, 287; and Bureau of Home Economics, 73, 99, 109; and standardization, 89, 113, 114, 115, 117–18, 131, 287; and Grace Dodge Hotel, 94; Committee on Standardization of Measuring Cups, 113–14; and New Deal, 115; and commercial exhibitors, 147, 167, 170, 171; Education Section, 148; Institutional Economics Section, 148; Textiles Section, 148; Standards Committee , 148–49; growth of, 150; reform goals of, 150; and consumer capitalism, 166; and consumer education, 166, 168, 288; and consumer advocacy, 169; and World War II programs, 242, 248, 249; Committee on Federal Research Related to Home Economics, 250, 252–53; and public relations , 260; and feminist movement, 282, 290; and professional identity, 285, 287, 290; divisions within, 287, 296, 298; renaming of, 295–96; and citizens’ identities as consumers, 307 (n. 15). See also Home Economics in Business Section American Institute of Chemical Engineers, 197 American Library Association, 35 American Red Cross, 151, 242, 256 American Society for Testing Materials, 83 American Society of Refrigeration Engineers , 130 American Standards Association (ASA), 86, 109, 113, 114, 119, 131–32, 166 American Stove Company, 193 American Washing Machine Manufacturers Association, 143, 151 Andrews, Benjamin, 98 Antitrust legislation, 182, 213 Applecroft Experimental Station, 141, 142 Arlsberg, Carl, 90 Armour & Company, 60, 185, 196 Arts and crafts movement, 38–39 Associationalism, 100 Association of Collegiate Alumnae, 28 Atwater, Helen, 65, 167 Atwater, Wilbur Olin, 26, 32–33, 64–65, 75, 82 Auchter, Eugene C., 247, 248 Baby boomer generation...