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Abbott, Andrew Delano, 32, 141 Adam (pseudonym for IntenSivity founder), 47, 49, 61, 64, 65, 70, 75–76, 79, 110, 113, 133, 139, 140; activity after IntenSivity , 149, 150, 152; activity before IntenSivity, 10, 87; Association, picnic incident at, 106–108; computer programming as obsession and creative endeavor, 58–59; demise of IntenSivity, perspective on, 110–111; E-commerce Powerhouse work, 103–105, 109; educational and family background, 57; “entrepreneurial duo,” part of, 10–11; experience of “unjustified notoriety,” 10–11; guitars, display of, 58; hyping new company, 12; involuntary use environment, 45–46; merger collapse, 48; Norwegian firm contact , 10–11; project work, 87–88; Ship Great Products motto, usage of, 123; start-up company environment, preference for, 60; TurboPusher, coding style, 44; TurboPusher, hiring, 56; TurboPusher, lessons from, 45; voluntary use environment , 123 Afghanistan, ex-employee leads platoon in, 153 All hands meeting, IntenSivity: function of, 161n28; genre of meetings, 48, 63 America Online, 39, 40, 114, 158n3 American Anthropological Association, 168n55 Android operating system and smartphone apps, 146–147 Applebaum, Herbert, 24, 26, 169n63 Apple Computer, online marketplace for apps, 146–147 Association (pseudonym for IntenSivity client ), 153; clothing worn by computer technologists at, 108; genesis as a client, 104–105; hardware junkie on, 107; picnic incident at, 106–109; revenue from, 105– 106, 110; software engineer on, 109, 129; staff augmentation at, 105; UNIX maven at, 111. See also Chief Technology Officer (CTO) Association of Internet Researchers, 119 Aviation industry: social relationships among flight attendants, 28, 31; solidarity among cabin crew members, 31; work ethic among skilled workers, 30 Barley, Stephen R., 22, 26, 29, 30, 34, 35, 118; computer programmers as occupational community, 32–33; occupational community defined, 32 Barney, Darin, 13, 15, 20–21 Beck, Ulrich, 23, 36 Beer bash on Fridays, 83, 106, 136; downtown offices change, 80; role in IntenSivity culture, 69 Benner, Chris, 24 Berger, Peter, 157n5 Index 186 / Index Beyer, Janice, 26, 143 Blogs, 34, 141, 143, 148, 149; SysAdmin ruminations on “cold, cold world,” 150– 152 Blumer, Herbert, 141 Bolter, Jay David, 139–140 “Borg time,” 88; use of analogy, 108–109, 163n13 Boston, Route 128, 12 boyd, danah m., 147 Bronson, Po, 34, 87 Bucholtz, Mary, 131 Built to Last, 122 Burroughs, Susan M., 71, 73, 131 Business Week magazine: Generation X employees, 146; Internet Age declaration, 2; technology employees, 4; Washington, DC, technology sector, 38–39, 40 Button, Graham, 86, 95 Buzz environment: defined, 11; restaurants as meeting places, 41 Cappelli, Peter, 15, 22 Cassidy, John, 37, 39, 49, 101 Castells, Manuel, 18, 19, 157n5; industrial mode of development, 16; informational mode of development, 14, 16; labor’s collective identity lost, 23–24, 32; “milieux of innovation” in regional economies, 12, 39; network as automaton, 20; network defined, 16–17; network society, 13–14, 141–142, 144; social movements and role of agency, 157n6 Chavis, David M., 71, 73, 88, 115, 118 Chief Technology Officer (CTO) of IntenSivity , 72, 99, 124; activities after IntenSivity , 152–153; Association work, 105; business model of IntenSivity and perspective on company’s growth, 100–101; dot corps segment of market, 102; E-commerce Powerhouse as client, 104; server prayer, response to, 167n42; server reliability, 5–6; SysAdmin communication with, 151; TurboPusher, perspective on, 100 Chumps, chumpy, and dechumpification, 5–6, 78, 106, 107, 113, 126, 134–135, 166n15; big company clients as chumps, 143; boundary setting function of, 60, 121, 140, 154; defined, 66, 126, 167n28; gendered discourse, 127. See also Motto: Chump-Free Zone Cicmil, Svetlana, 162–163n7 Coal miners as an occupational community: distinctive clothing and language, 29; “making a miner” ritual, 26; social relationships and community, 27; social rules and rituals, 26, 138; workplace ethnographies about, 158n9 Coding scheme, organizing work practices in an occupational community, 94 Coleman, James, 25, 157n7 Collage metaphor, 144 Collins, James C., 46, 122 Communication, internal mailing lists at IntenSivity, function of, 138. See also Haven; IntenSivEx Communication genres: missive defined, 55, 138; missives, examples, 57, 59, 62–63, 89, 115–118, 122, 123 Communications professional (IntenSivity operational employee): partnerships with outside organizations, 77–78; personal and professional life after IntenSivity, 148; sales, importance of, 77 Communicative competence, 119, 143 Communicative norms, role in IntenSivity culture, 32, 84, 95, 113, 118, 127, 137; communicative norm of constructive challenge , 119, 135; display in courtyard presentation , 121–122; humor, 70, 121, 134, 135, 168n65; persistence in cyberspace configuration of networked occupational community, 133–134; Vince’s perspective on, 119 Community, sense of, 34, 36, 43...

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