Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Contents

Contents Acknowledgments ix Introduction. The political landscape of race-Based Appeals 1 Part I the Empirical Evidence on race appeals 1 producing race Appeal: The political Ads of White and Minority Candidates 11 2 The Advantages and Disadvantages of Deploying racist Appeals among Black and White voters 46 3 neither Black nor White: The Fruitless Appeal to racial Authenticity 67 4 Competing novelties: How newspapers Frame the election Campaigns of Blacks, latinos, and Asian Americans 94 Part II Case Studies in race appeal 5 racializing Immigration policy: Issue Ads in the 2006 election 129 6 Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in racially Framed news 160 7 Barack Obama, race-Based Appeals, and the 2008 presidential election 184 epilogue. racialized Campaigns: What Have We learned, and Where Do We Go from Here? 217 notes 223 references 239 Index 249 viii Contents ...