Cities for Sale
Municipalities as Public Relations and Marketing Firms
Publication Year: 2013
Published by: State University of New York Press
Download PDF (351.1 KB)
Title Page, Copyright Page
Download PDF (32.7 KB)
Download PDF (20.5 KB)
Download PDF (37.6 KB)
...take a moment to click over to the city of Ankeny, Iowa’s, web site (www.ankenyiowa.gov). Then try the city of Reno, Nevada (www.reno.gov). Next, visit the cities of Anaheim, California (www.anaheim.net), then Coral Springs, Florida (www.coralsprings.org). Similarities certainly emerge—bright (and like) colors, logos, social media links, news feeds, attractive graphics, etc. Cities such as these are not unique in the United States. Cities, ...
Download PDF (32.2 KB)
...i take a moment here to thank those who helped me with this project along the way. First, my parents, Nancy and Richard, supported me with love and encouragement—despite telling me repeatedly, “we don’t really know what you’re writing, but we’re proud of you!” (Love you both!) Next, Art Sementelli was there from the beginning of this project, which started as a small idea I shared with him in a parking lot one evening. his careful ...
Chapter One: Selling a City
Download PDF (52.1 KB)
...i grew up in the city of Coral Springs, Florida. If the name sounds familiar, it is because the city often is showcased in books and academic journal articles for its commitment to a corporate model of performance excellence. The business-based model earned the city two Florida Governor’s Sterling Awards (the statewide award for performance excellence) and, as of this writing, standing as the only municipality to receive the Malcolm Bald-...
Chapter Two: Metaphors in Public Administration
Download PDF (60.7 KB)
...outlined briefly above is the metaphor of cities as public relations and marketing firms. The first building block to put down, then, is an explanation of why metaphors are utilized within public administration. Metaphor assists in our understanding of phenomena on many levels. Call-ing an organization a “brain”conjures certain images of fast-paced synaptic firings that lead to a learning organization. A “machine-like” organization ...
Chapter Three: Government, Governance, and the Market
Download PDF (59.8 KB)
...these days we are bombarded by reports of wasteful bureaucrats who suck the public coffers dry with high pensions and low quality of ser-vice. one only has to think about protests in the state of wisconsin or the implementation of emergency managers in Michigan (both in 2011) to get a taste of this prevailing narrative of public administration. It seems as though every time this narrative comes up—and it does often (as Terry ...
Chapter Four: Communication, Marketing, and Public Relations
Download PDF (79.9 KB)
...so far, building blocks are stacking up to give further shape to the munic-ipalities as PR and marketing firms metaphor. First, metaphors were detailed, then market models of government. Now I turn to organizational communication, because it is naturally at the core of the metaphor. efforts to bring market-based, or quasi-market-based, models into public adminis-tration have changed the values and delivery methods of government (Box, ...
Chapter Five: Cities as PR and Marketing Firms: The Framework
Download PDF (116.8 KB)
...to this point, I have used various literature streams to show the back-ground behind cities transforming themselves to act as private-sector PR and marketing firms. First, I outlined the role of metaphor in public admin-istration, before briefly detailing the impact of market models on the field. Next, I explained the meaning of PR, marketing, branding, and communica-tive cities—each the result of a selling bent taking place in cities. Thoughts ...
Chapter Six: Implications for Citizen Participation and Democratic Governance
Download PDF (87.5 KB)
...in my explanation of the cities as PR and marketing firms metaphor, I have devised a parallel between the practices employed by municipalities to pres-ent information to the public and those used by private sector firms engaged in the same promotional enterprise. The parallel is made possible by an ongoing increase in the importation, eager adoption, and embrace of market and business models within the public sector. Today, every level of munici-...
Chapter Seven: Patterns, Limitations, and Future Research
Download PDF (77.6 KB)
...the book began with the premise that cities, especially in the United States, are beginning to not only adopt the practices of private sector public relations and marketing firms but mirror those firms in terms of behavior, values, and reach. organizational communication, one area left critically unexamined in the consideration of market models used in public adminis-tration, shifts from the delivery of pure information to selling, promotion, ...
Download PDF (80.6 KB)
Download PDF (311.3 KB)
Page Count: 152
Publication Year: 2013