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Back in the Game

Political Party Campaigning in an Era of Reform

Brian J. Brox

Publication Year: 2013

Chronicles changes in American political party behavior between 1996 and 2008.

Published by: State University of New York Press

Title Page, Copyright Page

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pp. i-vi


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pp. vii-viii

List of Illustrations

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pp. ix-xii


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pp. xiii-xiv

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Chapter 1: The Parties Strike Back

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pp. 1-14

In the aftermath of his party’s defeat in the 2004 presidential election, Howard Dean launched his candidacy for the chairmanship of the Democratic National Committee with a bold suggestion. At a forum for eight potential successors to previous DNC chairman Terry McAuliffe, Dean suggested that the Democrats adopt “.a 50-state strategy in this country, not an 18-state ...

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Chapter 2: What We Know—and Don’t Know—about Party Campaigning

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pp. 15-30

In the previous chapter I reviewed some of the events that altered the landscape for American election campaigns in the critical era of 1996–2008, including campaign finance reform, technological advances, and reforms in the way elections are regulated. These changes allowed political parties to adapt to maintain—and even increase—their influence over electoral politics,...

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Chapter 3: The Money Shuffle

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pp. 31-52

It is considered a truism that American political parties are primarily motivated to win elections in order to obtain governmental power (Aldrich 1995; Downs 1957; Key 1964; Riker 1962), and as a result they behave rationally with respect to strategic decisions1 (which policies to advocate, which candidates to nominate, which groups in society to represent, and which donors...

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Chapter 4: Donating Money in All the Right Places

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pp. 53-86

As discussed in chapter 2, political parties have multiple uses for campaign funds.1 While it might be appealing to keep all monies under the direct control of the party, there are often reasons to give money to other political actors, ceding control over how it is spent in order to maximize influence on campaigns and elections. In the previous chapter, we explored one such...

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Chapter 5: A Complex Game

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pp. 87-122

In the previous chapter, we looked at the dilemma faced by political parties as they decide whether or not to make direct contributions to candidates. The crux of the dilemma is whether they should make direct contributions to no one (given the relatively small amounts involved) or everyone (given the fact that it would not be hard or costly to give them to all ...

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Chapter 6: Going It Alone

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pp. 123-148

In the previous three chapters, we looked at the various ways that the national political parties can influence elections by delegating spending decisions to other political actors. In chapter 3 we learned that the national political parties (especially the national committees) transfer funds to state and local party committees largely to influence competitive races rather...

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Chapter 7: The Parties-as-Partners Era

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pp. 149-156

In the preceding chapters I have explored the breadth and depth of political party campaigning in American elections from 1996 to 2008. This period has been critical for the development of political parties into independent players in American elections, a role they now perform in addition to their traditional role as service providers to candidates. During this period the...

Appendix: Summary of the Bipartisan Campaign Reform Act and Related Supreme Court Decisions

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pp. 157-160


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pp. 161-168


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pp. 169-178


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pp. 179-BC

E-ISBN-13: 9781438446097
Print-ISBN-13: 9781438446073

Page Count: 200
Publication Year: 2013