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c o n t e n t s Acknowledgments ix Abbreviations xi 1 Commercialization, College Sports, and the Athletic Trap 1 2 The Intercollegiate Golden Triangle 23 3 The Business of College Sports 48 4 The Arms Race, Inequalities, and the Pressures of the College Sports Business 70 5 Deviance, Corruption, and Scandals in College Sports 95 6 Control and Reform in Big-Time College Sports 120 7 Reforming College Sports 142 Epilogue 166 Notes 171 Bibliography 195 Index 211 This page intentionally left blank ...

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