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AAA. See American Automobile Association Abramson, Jill, 126, 127 “accident,” use of word, 4–5, 17, 38, 53, 55–56, 74–76, 161, 169 Accidental Death and Disability: The Neglected Disease of Modern Society (Institute of Medicine), 60 Accident Analysis and Prevention (Ross), 112 Adduci, V. J. “Jim,” 89, 113, 114, 118 advertising, alcohol: and backlash, 150; ban on, 45; of beer, 8, 33, 38, 46, 103–8, 120, 121, 150, 156–57; effects of, 38, 110, 118, 122, 156; and Koop’s workshop, 117, 118, 120; by LBI, 65–68, 69, 111, 163; and MADD, 125–26, 137; and media, 107–8; moderate drinking in, 20, 21, 48, 163; opposition to, 33, 103–9; at public events, 112, 156–57; research data on, 106–7, 122; risk-taking in, 105, 106; and sales, 105, 117; to youth, 33, 105, 106, 125, 150 advertising, automobile, 44 advertising, tobacco, 103, 105, 174 Aiken, Doris, 81, 83; on beer summit, 138–39; critics of, 84, 140, 169, 174; and Koop’s workshop, 119; and Lightner, 101, 102; on MADD, 110; and media, 108–9; and Morris case, xv, 64, 72, 76–77, 80; and NCADD, 113; and Reagan, 88, 102; and RID, 9, 64, 72–73, 76–80 alcohol: celebration of, 7, 11, 19, 92, 138, 141–43; consumption rates of, 139; diseases from, 104; in films, 7, 19, 20, 45, 85, 92, 98; limits on sales of, 103–9, 106, 120; moderate use of, 19–20, 21, 48, 127, 163; rhetoric against, 137, 139; rising consumption of, 104; sales of, 100, 105, 117; sweet drinks with, 105–6; taxes on, 70, 103, 106, 108, 110, 112, 120, 125, 150; warning labels on, 103, 106, 108, 120. See also advertising, alcohol; beer Alcohol, Research Council on Problems of, 19, 20 Alcohol Abuse and Alcoholism, National Institute on (NIAAA), 23, 68–70, 179 Alcohol and Highway Safety 1978: A Review of the State of Knowledge ( Jones and Joscelyn), 71–72 Alcohol and Road Traffic, International Conference on (Stockholm; 1950), 31 Alcohol and Road Traffic, Symposium on (Indiana University; 1958), 50–52, 58, 66 Alcohol and Traffic Safety, Conference on Public Information Programs on (1971), 177 Alcohol at the Wheel (pamphlet; Seliger and Shupe), 5–6, 36, 46 Alcoholics Anonymous (AA), 19, 23, 106 alcohol industry: and AMA-NSC committee, 30–31; and anti-activism backlash, 145; and anti–drunk driving measures, 59, 90, 126, 163; anti–drunk driving messages of, 3, 8, 12, 20, 117, 126, 127, 149; and BAC limits, 31, 114, 126, 135–36, 163; and Baptists, 62; and drinking culture, 110, 156; funding from, 11, 20, 48, 59, 69, 109, 110; influence of, 164, 178, 179; and Koop’s workshop, 117–22, 150; and Cindi Lamb, 13, 150; and LBI ad, 65; and Lightner, 13, 109, 127–28, 134, 150; lobbying by, 136, 163; and MADD, 91, 93, 109, 125–26, 163; on moderation, 2, 8, 12, 20, 149, 163; and NCADD, 113, 115; and NIAAA, 69, 70; Index 208 Index alcohol industry (continued) and NSC, 23, 121; and Presidential Commission, 88–89, 111; vs. public health model, 112, 121; restrictions on, 38, 172; and RID, 108–9; sales of, 2, 38, 45; vs. tobacco industry, 113, 121. See also beer industry alcoholism: vs. alcohol, 45; and blame, 169, 179; as disease, 2, 4, 19, 20, 23, 62, 68–70; vs. education, 114–15; vs. public health model, 69; research data on, 19–20; and RID, 77, 78; vs. social drinking, 21, 23–24, 68; treatment of, 61, 126 Alcoholism, National Council on, 45, 108, 127 Alcohol Safety Action Projects (ASAP), 70–71, 72, 77 Allen, Steve, 46 American Automobile Association (AAA), 57, 167 American Beverage Institute (ABI), 127, 134, 136, 145 American Medical Association (AMA): and BAC limits, 25, 46, 52, 77; and LBI ad, 66, 67; and NSC report, 28–30 Amethyst Initiative, 150 Anastas, Robert, 109–10 Andenaes, Johannes, 27, 98 Andrews, Dana, 71 Anheuser-Busch (firm), 104, 108, 109, 110, 113, 126, 145, 150, 157 Animal House (film), 7 Anti-Drug Abuse Act (1986), 91 Archuleta, Meliny, 158 Argotsinger, Doris, 75 Arries, Leslie, 108 Arthur (film), 92 ASAP. See Alcohol Safety Action Projects Atkin, Charles, 117 Atkins, Robert, 104–6 Australia, 144, 146, 147, 148–49, 164, 175 auto industry, 89, 113, 133; advertising by, 44; and anti–drunk driving measures, 59, 136; Haddon on, 57, 71, 76; influence of, 178; vs. public health model, 112; and safety, 23, 56–57, 116 automobiles, 3–4, 15...

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