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Contents
- Princeton University Press
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CONTENTS Preface vii 1 The Roots of Commercialization 1 2 Avoiding Bias 18 3 Athletics 35 4 Scientific Research 57 5 Education 79 6 The Benefits and Costs of Commercialization 99 7 Reforming Athletics 122 8 Protecting the Integrity of Research 139 9 Preserving Educational Values 157 10 Living Up to the Rules 185 11 Seizing the Moment 199 Notes 209 Index 227 This page intentionally left blank ...
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