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67 5 “Give Me a Boa and Some Bling!” Red Hat Society Members Commanding Visibility in the Public Sphere M. Elise Radina, Lydia K. Manning, Marybeth C. Stalp, and Annette Lynch At seventy-four, Frances waits in her car in the parking lot outside the restaurant, feeling like a sixteen-year-old schoolgirl all over again. She sits looking around for her friends. With a new red pillbox hat on the seat beside her, she worries that no one else will show up in their signature Red Hat Society (RHS) dress—red hat, purple dress, sparkly jewelry, and feather boa. But slowly, the cars pull up and Frances spots her RHS friends. She sighs in relief as her first public outing with the “Red Hot Classy Ladies” is about to begin. She is at once excited and nervous. Finally, knowing that she is not alone, Frances steps out, red hat in hand. She makes eye contact with her friend Patty and, nearly in unison, they plop their hats on their heads and begin to giggle. When they enter the restaurant, people stare and make comments. Were they captivated by the bold purple outfits and red hats? Were they taken aback by older women who were not “acting their age”? Inside the restaurant lobby, the group’s numbers swell. As they wait to be seated, a few restaurant patrons approach the group and ask, “What’s this about?” “What are you dressed up for?” “Is this a kind of club or something?” A woman in her fifties or sixties wants to know how she can join the group. A middle-aged man taps Frances on the shoulder and says, “I wish my wife would do this.” Some people, though, appear not to know what to make of Frances and her friends, especially when one of them wanders off from the group. Just before dessert, Frances excuses herself to use the restroom. On her way, she startles a young man of thirty-something. He looks at her and then immediately at his shoes. He seems embarrassed , but Frances keeps walking. When she turns back to look at him, she catches his eyes following her. He has a smirk across his face. Frances wonders what he is thinking. At the same time, she thinks, Being seventy-four means something different to me when I am with this group of women. With them, in my purple dress and red 68 Embodied Resistance hat, I feel free to let myself go a little. Together, we are announcing to the world: We may be old in your eyes, but we don’t write us off yet. We aren’t gone. We can still have fun. Frances’s account of her experiences, thoughts, and feelings as a neophyte Red Hatter represents the collective experiences of Red Hatters that emerged during our qualitative investigation. The concluding sentence is a direct quotation from one of our informants. In this chapter, we present the RHS as one way older women resist stereotypes of “old ladies.” In so doing, we weave together research on women, aging, dress, and appearance with the accounts of Red Hatters we gathered through interviews and observations. A Brief History of the Red Hat Society In 1998, the now Exalted Queen Mother, Sue Ellen Cooper (2004), began buying red hats for her friends who were turning fifty. Cooper was inspired by the poem “Warning” by Jenny Joseph (1974) that expresses how women’s behavior can change and become less restricted as they age: “And I shall spend my pension on brandy and summer gloves; / And satin sandals, and say we’ve no money for butter.” Cooper and her friends began meeting in public places wearing red hats and purple (“that doesn’t go”). They decided to call themselves the Red Hat Society. Before long, women from across the country began sending e-mail messages to Cooper and she began the official “disorganization” of the RHS. Through the Internet and word of mouth, the RHS has grown to include more than thirty thousand official, registered chapters in the United States, twenty-five foreign countries, and any number of regionally based unofficial chapters.1 The total official membership of the RHS is over one million members (Son et al. 2007). Exalted Queen Mother Cooper encourages women to think positively about getting older and to have fun along the way by starting their own chapters. To wear a red hat one must be at least fifty years old. Those under...

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