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Contents
- University of New Mexico Press
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vii contents Acknowledgments ix Introduction 1 Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture 16 Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer 51 Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market 83 Chapter 4 “How Can a Garbage Collector Be on the Same Level as We Are?”: Upper- and Middle-Class Anxieties over Working-Class Consumers 123 Chapter 5 Love in the Time of Mass Consumption 158 Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture 190 Epilogue Consumer Culture Today 220 Notes 233 Selected Bibliography 277 Index 295 ...
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