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© 2013 by the University of New Mexico Press All rights reserved. Published 2013 Printed in the United States of America 18 17 16 15 14 13 1 2 3 4 5 6 Library of Congress Cataloging-in-Publication Data Milanesio, Natalia, 1974– Workers go shopping in Argentina : The rise of popular consumer culture / Natalia Milanesio. p. cm. Includes bibliographical references and index. ISBN 978-0-8263-5241-5 (cloth : alk. paper) — ISBN 978-0-8263-5243-9 (electronic) 1. Consumption (Economics)—Argentina. 2. Consumers—Argentina—History—20th century. 3. Working class—Argentina—History. 4. Argentina—Economic conditions—20th century. I. Title. HC180.C6M55 2013 306.30982—dc23 2012032707 Cover design and type composition by Lila Sanchez Composed in New Caledonia LT Std 10.25/13 Display type is New Caledonia LT Std Cover: A shoe store in Buenos Aires and a grocery store run by the Eva Perón Foundation. Photo courtesy of Archivo General de la Nación. # To César [34.203.221.104] Project MUSE (2024-03-28 22:30 GMT) ...