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Slinging the Bull in Korea

An Adventure in Psychological Warfare

John Martin Campbell With an introduction by Katherine Kallestad

Publication Year: 2010

Campbell's time in Korea became an extended adventure in applied psychology. Among the many useful features of this rare Korean War memoir are Campbell's insights into the philosophies of Communist and democratic countries that would shape each other throughout the Cold War as the superpowers struggled for the hearts and minds of countries in Asia, Africa, and Latin America. The psy-ops struggles to manipulate America's adversaries set the stage for forty years of subtle and not-so-subtle attempts to sway the enemy by nonlethal means.

Published by: University of New Mexico Press

Front Cover

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Title Page

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Copyright

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Contents

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pp. vii-

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Preface

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pp. ix-x

The title of this book is derived from a sign that in the fall of 1951 was posted beside a U.S. Air Force squadron headquarters at Gowan Field on the outskirts of Boise, Idaho. It contained a painting of the head of a snorting bull under which in bold script was written EL TORO...

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Acknowledgments

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pp. xi-xiii

When in 2003 I got the idea of writing a personal history of the ARCS enterprise, I did not foresee what that venture would require in the way of academic labor. Early on I found that for essential background and explanatory data the book would demand extraordinary library...

Map of Korea, Spring 1950

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pp. xiv-

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Introduction by Katherine Kallestad

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pp. 1-21

The battles that raged the length and breadth of the rugged Korean peninsula from June 25, 1950, through July 27, 1953, cost in excess of four million lives, over half of them civilian.1 in the summer of 2003, fifty years after the uneasy armistice, a reported 37,000 American...

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1. Active Duty

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pp. 23-38

The adventure began when, at the age of seventeen, I joined the navy, in part because of the traditional teenage longing to go to sea and in further part to avoid being drafted into the army.1 It was the spring of 1945, and neither I nor my fellow farm boys who enlisted for similar reasons had...

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2. Mountain Home and Georgetown

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pp. 39-54

Base activities that related directly to psychological warfare were considered “classified,” which meant secret or secretive to one or another degree—the official term “restricted” being the least secret among them—and were not to be talked about except among our peers. To encourage this secrecy...

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3: The Voice of America and Clark Field

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pp. 55-75

From Georgetown we scattered to the four winds. We were not told where our classmates were being sent, but through the grapevine we heard that two or three had been ordered, ominously, to jump (parachute) school at Fort Benning, Georgia. Among the several of us returning to Mountain Home, three of my classmates and I had hardly unpacked when...

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4: Korea

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pp. 76-96

On the appointed day we left Clark in a C-124, one of the large military transport planes of those years, which was powered by four radial gasoline engines. Because of its bulbous proportions, the C-124 was often called the Pregnant Guppy. Flying northward over the Philippine Sea, we...

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5: The Leaflet Campaign

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pp. 97-164

"Korea’s Bloodless Battle,” as it has been called by Eddie Deerfield (2002), the U.S. Army first lieutenant in command of a ten-man loudspeaker detachment in Pusan in 1951 and 1952, had its beginning less than twenty-four hours after President Harry Truman’s announcement...

Notes

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pp. 165-168

Bibliography

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pp. 169-172

Index

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pp. 173-178

Back Cover

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E-ISBN-13: 9780826348784
E-ISBN-10: 0826348785
Print-ISBN-13: 9780826348760
Print-ISBN-10: 0826348769

Page Count: 192
Illustrations: 76 halftones, 1 map
Publication Year: 2010

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Subject Headings

  • Korean War, 1950-1953 -- Personal narratives, American.
  • Korean War, 1950-1953 -- Psychological aspects.
  • Psychological warfare -- Korea.
  • United States. Air Force -- Biography.
  • Soldiers -- United States -- Biography.
  • Campbell, John Martin, 1927-.
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