Creating Mexican Consumer Culture in the Age of Porfirio Díaz

Notes

238 Notes Preface 1. Gabriel García Márquez, One Hundred Years of Solitude, trans. Gregory Rabassa (New York: Alfred A. Knopf, 1998). 2. Ibid., 40. 3. Ibid., 12. Introduction Abbreviations Used in the Notes AACM: Archivos del ex-Ayuntamiento de la Ciudad de México, Mexico City AGN: Archivo General de la Nación, Mexico City APH: Archivo Palacio de Hierro, Mexico City JYL-CEHM: Archivo José Yves Limantour, Centro de Estudios de Historia de México Carso, Chimalistac, Mexico City Nineteenth Century, PyM-AGN: Nineteenth-century century patents, in Patentes y Marcas (Cajas Negras), Grupo Documental 218, Fondo Secretaría de Comercio y Fomento Industrial, AGN PyM-AGN: Twentieth-century patents, in Patentes y Marcas (Grises Grandes), Grupo Documental 218, Fondo Secretaría de Comercio y Fomento Industrial, AGN 1. J. Figueroa Domenech, Guía general descriptiva de la República Mexicana, 2 vols. (Mexico City: Ramón de S. N. Araluce, 1899), 1:254. 2. Perhaps the most well-known of this genre is Justo Sierra, México, su evolución social: Síntesis de la organización administrative y military y del estado economic de la federación Mexicana . . . 2 vols. (Barcelona: J. Ballesca y compañia, successor, 239 Notes to pages 1–3 1900–1902). In addition to works by Mexicans, dozens of publications by foreigners sought primarily to entice foreign investment. Among these are Mrs. Alec Tweedie, Maker of Modern Mexico, Porfirio Díaz (New York: J. Lane, 1906); Percy F. Martin, Mexico of the Twentieth Century, 2 vols. (London: Edward Arnold, 1907); William E. Carson, Mexico: The Wonderland of the South (New York: MacMillan, 1909); and Auguste Génin, Notes sur le Mexique (Mexico City: Imprenta Lacaud, 1908–1910). 3. The work that marks the beginning of this more balanced scholarship is Daniel Cosío Villegas, ed., Historia moderna de México, 9 vols. (Mexico City: Editorial Hermes, 1955–1973). A few examples of the studies that followed include FrançoisXavier Guerra, México: Del antiguo regimen a la revolución, 2 vols. (Mexico City: Fondo de Cultura Económica, 1988); Edward Beatty, Institutions and Investment: The Political Basis of Industrialization in Mexico Before 1911 (Stanford, CA: Stanford University Press, 2001); and Mauricio Tenorio-Trillo, Mexico at the World’s Fairs: Crafting a Modern Nation (Berkeley: University of California Press, 1996). 4. Emilio Kourí, A Pueblo Divided: Business, Property, and Community in Papantla, Mexico (Stanford, CA: Stanford University Press, 2004). For a similar emphasis on autonomous popular response to modernization, see William H. Beezley, Mexican National Identity: Memory, Innuendo, and Popular Culture (Tucson: University of Arizona Press, 2008). 5. Editorial by Alfonso Luis Velasco in El Avisador Comercial, May 12, 1889, 2. 6. For an explanation of the etymology and methodology of this approach to history, see Alf Lüdtke, “Introduction: What is the History of Everyday Life and Who Are Its Practitioners?” in Lüdtke, ed., The History of Everyday Life: Reconstructing Historical Experiences and Ways of Life, trans. William Templer (Princeton, NJ: Princeton University Press, 1995). 7. Eric Van Young, “The New Cultural History Comes to Old Mexico,” Hispanic American Historical Review 79, no.2 (May 1999): 211–47. 8. One of the earliest works considering modernizing material culture and national identity in a Latin American society is Jeffrey D. Needell, A Tropical Belle Epoque: Elite Culture and Society in Turn-of-the-Century Rio de Janeiro (Cambridge: Cambridge University Press, 1987). See also Benjamin Orlove, ed., The Allure of the Foreign: Imported Goods in Postcolonial Latin America (Ann Arbor: University of Michigan Press, 1997); and Marie Eileen Francois, “The Products of Consumption: Housework in Latin American Political Economies and Cultures,” History Compass 6, no. 1 (2008): 207–42. Fernando Rocchi offers a brief but excellent consideration of the rise of an Argentine consumer culture and market within his larger study of industrialization, Chimneys in the Desert: Industrialization in Argentina During the Export Boom Years, 1870–1930 (Stanford, CA: Stanford University Press, 2006). 9. Alan Knight, “Patterns and Prescriptions in Mexican Historiography,” Bulletin of Latin American Research 25, no. 3 (2006): 348. 10. Jeffrey Pilcher, “Fajitas and the Failure of Refrigerated Meatpacking in Mexico: Consumer Culture and Porfirian Capitalism,” The Americas 60, no. 3 (January 2004): 411–29; Steven B. Bunker, “‘Consumers of Good Taste:’ Marketing Modernity 240 Notes to page 3 in Northern Mexico, 1890–1910,” Mexican Studies/Estudios Mexicanos 13, no. 2 (Summer 1997): 227–69; V...