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vii Contents Acknowledgments ix Chapter One The Heart of the Matter: Gender, Intimacy, and Consumption in the Production of Shōjo Manga 1 Chapter Two Descent and Alliance in the Shōjo Manga Family Tree: A Postwar History 25 Chapter Three Raising Readers, Rearing Artists: Fabricating Community in Shōjo Manga Magazines 57 Chapter Four Affective Labor: Gender, Generation, and Consumption in the Production of Shōjo Manga 89 Chapter Five Material Gals: Girls’ Sexuality, Girls’ Culture, and Shōjo Manga 110 Epilogue Shōjo Manga at Large 135 Appendix A. Magazine List 147 Appendix B. Manga Division Organizational Chart 149 Notes 151 Works Cited 165 Index 181 ...

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