The Economics and Financing of Media Companies: Second Edition

INDEX

INDEX ABC (Australian Broadcasting Corporation ), 2 accounts payable, 253 accounts receivable, 189, 253 acquisition, 253; of media, 123 Activision and Vivendi, 208 activity focuses, 27 advertisers categories, 143 demand, 57, 75–76 differences, 142–45 media as, 154 media substitution, 152–53 Procter & Gamble, 142 top ten for 2007, 88 advertising, 147, 253 audiences and, 140–41, 144 business cycle and, 104 costs, 86–90 demand, 148–52 dependence, 20–21, 139–40, 144 economic changes, 103 expenditure shares, 149 expenditures, 12, 125, 142 financial flow and, 172 income, 140, 143, 176–77 Internet, growth, 148 mechanisms, 146–47 media strengths and weaknesses, 146 message environment, 141 online, 150–51 265 origins, 139–40 pricing, 148–52 purchases, credit, 176–77 reasons for, 139–42 spending on media, 147–48 advertising payment business models, 34 advertising sales networks, 147 Agence Havas, 221 alliances, 253 amazon.com, 67, 69 America Online. See AOL American Broadcasting Company, 164 antitrust controls, 99, 157–58 AOL.com (America Online), 35; merger with Time Warner, 203–4 appreciation of assets, 240, 241 asset value changes, financial health and, 239–40 assets, 178, 209, 240, 254 Associated Press, 90 AT&T, 88, 232 audience advertising and, 140–41, 144 cable television research, 126 characteristics, 158, 254 communication use, 12 competition, 55, 158–61 consumer demand, 73–75 content organization, 49 courting, 121 customer satisfaction, 135 266 i n de x demand, market forces and, 73–75 description, 120 distribution, 31 format and, 230 fragmentation, 4, 74–75, 127–28 local, 142–43 location, 161–62 maximization strategy, 140 measuring, 124–27, 254 media channel increase, 137 media mix, 136–37 media substitution, 136–37 motives for media use, 121 newspaper business model, 38–39 niche audiences, 137, 141 payment for Internet, 34 polarization, 4, 127–28 push technology, 36 relationships, 137, 144 responding to, 26 revenues and, 12 size and advertising rates, 151 specialized, 152 technology, 32 time use patterns, 128 troublesome, 125 wants and needs, 123–24 audience differentiation, competition and, 158–61 audio distributors, 64 exports, 222–23 Free Trade Agreement, 229 media, diversion and, 26 recordings, 8–9, 28 time sensitivity, 222 video media and, 137 Wal-Mart, 67 audio-visual media, diversion and, 26 Australian Consolidated Press Holdings, 213 bad debt, 180–81 Ballantine Books, 233 Bang & Olufsen, 163 banks as capital providers, 189 Bantam Dell, 233 Barron’s, 117 BBC (British Broadcasting Corporation), 2 behavioral economics, 11–12 behavioral regulation, 92–93 benchmarking, 249–52, 254 Bertelsmann A.G., 14, 65, 216–17, 233 Better Homes & Gardens, 52 board of directors, 188, 214 book distributors, 64 book publishers, and fixed costs, 80 borrowed capital, 185, 188–89 brand/branding, 254 American Broadcasting Company, 164 assets and, 240 competition and, 163–65 concepts, 53 continuous-creation products, 28 core activity, 48 development, 212 ESPN, 164 extending, 164, 165 image nurturing, 145 ‘‘Law & Order,’’ 165 magazines, 105, 164 national advertisers, 143 portals, 37 Procter & Gamble, 142 relationships and, 137 sporting events and, 37 strengthening, 212 sub-branding, 164 visual, 164 British Broadcasting Corporation (BBC), 2 broadcasting, 18 budgets, inflation and, 108 business cycle, 102, 103, 104, 117, 151, 254 business environments, media type comparison , 27–31 business models, 32–39, 86, 140, 148, 255 business-to-business payments, 34 Business Week, 117 buyer’s value chain, 45 cable television advertising and, 153 audience research, 126 industry life cycles, 33 nonphysical distribution, 60 relationships, 122 studies, 126 subscriptions, 137 usage studies, 126 Cablevision Systems Corp., 193 Canada, 226, 229 capacity, 255 capacity utilization, 246, 255 capital, 185–89, 255 availability, 72–73, 255 as barrier, 93 expenditures, 240, 255 globalization, 197–99 market forces and, 72–73 capital investment, profit and, 15 capital markets, 185–87, 197 capital productivity, 244–45 capitalization, 196, 255 Capitol Records, 13 Car and Driver, 77 Carey, Mariah, 29 cash flow, 11, 112, 170–75, 236, 255 cash management, 181–84 CDs copyrights, 40 digital downloads, 136 economy and, 104 foreign exchange rates, 116 online music sales, 81 reproduction rights, 230 unit cost economies, 31 Wal-Mart, 67 Central Bank, 255 centralized/decentralized management, 201 CEO (chief executive officer), 214 CFO Magazine, 144 chain-store media retailers, 68 channels versus programs, 128 characteristics of media, 6, 15–22, 31, 43, 156 Charter Communications, 190 Christian Science Monitor, 2 circulation, 172, 255 classified stock, 192 CNBC, 164 CNN, 203 collateral, 177, 255 collections, 180 colonies, trade and...