Multimodal Literacies and Emerging Genres

1. Genre and Transfer in a Multimodal Composition Class

15 Genre and Transfer in a Multimodal Composition Class Cheryl E. Ball, Tia Scoffield Bowen, and Tyrell Brent Fenn In some other chapter, in some other collection, a teacher writes about how great her semester went teaching a new syllabus that seemed to have worked extraordinarily well. She details that syllabus and discusses how the assignments were sequenced; she concludes by providing quotes from the students’ portfolio reflections to show that they learned a great deal from the class, from her. The reflections would say things like: When I was a child, I was fascinated by technology. I had an 8-bit Nintendo, built my own computer, and generally geeked out when it came to science and technology. But I wasn’t always interested in this stuff. Personally , I blame Ender. I don’t know who introduced me to the science fiction novel Ender’s Game, but whoever it was inadvertently sparked my love for books, science, and technology. Working on the documentary in English 3040 reminded me of my early school years and my love of technology as a form of expression. As a kid I had a wild imagination, and as a senior in college [when I took 3040] I had a lot of ideas to express. Technology, C h a pte r 1 16  Cheryl E. Ball, Tia Scoffield Bowen, and Tyrell Fenn writing, and good teachers gave me a way to do it. (Excerpt from Tyrell Fenn’s design justification, December 2006) Insert the teacher’s glowing reflection of the class and the student. Then the teacher would insert another student reflection, this time moving the argument along toward the multimodal bit she was intending: Growing up, I was determined to be an inventor. What I wanted was for people to crowd my little cul-de-sac just to get their hands on the only “decorative mud-ball” in town. But since nothing I created had a significant impact on society, I quit the idea and my inventor dreams seemed to be doomed for good, until this class came along, giving me the option to dabble for a grade. My perspective of inventing has grown: Now my idea of invention is still tied to what’s important to me right now, but how I invent something to fill that need has changed. For instance, unlike my older sister, who writes and writes and writes in her journal, I get overwhelmed by journal writing, but I love to reminisce and hold onto memories, so camcorders and pictures became my journals. Before I learned how to use programs that made slideshows, I would line pictures up next to each other on the floor, turn on a song in the background, make sure cell phones and pagers were turned down, turn on my parents’ oversized camcorder, and record each picture manually. Watching them now, it’s comical, but then I thought it was brilliant. (Excerpt from Tia Scoffield Bowen’s design justification, December 2006) That, however, is not this chapter. It would have been if written several years ago. Now, the then-brilliant reflections by the teacher seem comically naïve. She is not such a n00b (newbie) anymore to think that that imaginary version of this chapter would still have been accurate. Instead, this chapter is about a once-upon-a-time, newish tenure-track teacher who misplayed a crucial teaching moment, which spiraled into a misuse of genre, and how she learned to recover and resituate her teaching-research with a genre studies approach. And the students (Tia Scoffield Bowen and Tyrell Fenn) are not trapped in some time-independent “student” status where their design justification statements represent a stagnant contribution to multimodal research. This chapter is now a coauthored piece written by two once-upon-a-time students and their somewhat nutty teacher. All three have moved on from the English 3040 course at Utah State University , and all three have continued to work in multimedia fields. This chapter synthesizes the experience of a multimedia composition course and asks how concepts of genre transfer across multiple boundaries. Genre and Transfer in a Multimodal Composition Class  17 A Multimodal Composition Class The course catalog description for English 3040, Perspectives in Writing and Rhetoric, is “an in-depth study of rhetoric and writing for non-majors” (Peterson 2009–10, 549). Over the three years Cheryl taught this course at Utah State University, she treated it like...